Sample investor presentation for other entrepreneurs to look at. Our old slides for GoingOn Networks from 2007, which is a social media platform for companies and organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.

1. The social media platform
for companies & organizations

2. Goodbye PC Generation—
Hello IM Generation
“Which method do you most often use
to communicate with friends?”
50% Email
Instant Messenger
40%
30%
20%
10%
0%
13-17 18-24 25-34 35-54 55+
Age Range (3/06)

3. Goodbye PC Generation—
Hello IMMedia Adoption
Social Generation
“Which method do you most often use
to communicate with friends?”
33% of youth publish blogs
41%
50% of youth visit social networks daily
Email
Instant Messenger
62%
40% of youth content is published by people they know
20%
30% of adults are members of social network
380%
20% increase of USA Today!s traffic after adding social
networking components
10%
“75% of corporate executives stated that they
0% currently or plan to deploy Social Media
Technologies & Models into their sites.”
13-17 18-24 25-34 35-54 55+
Age Range (3/06)
— McKinsey Group

4. Shrinking Generation Gap
“Technology is empowering “My blog on People.com
artists to take more control allows me to share my
“Funny or Die has
of their careers – In between concert tour with an even
grown faster than
productions, all talent larger community of fans,
YouTube did in its first
should have their own web which makes the trip that
6 months.”
network.” much more fulfilling.”
—Mark Kvamme, Sequoia
—Carson Daly, TV Host —Sheryl Crow, Rocker Capital

5. The Power of Socializing Content
Blogging Social Network Social Media
Content & Context Connections & Contacts ➡ Increased interactivity leads
to increased stickiness.
➡ User-generated content
creates more editorial
opportunities, traffic and
+ = reader loyalty.
➡ Ability to react to market
in real time.
➡ Increased information
cycles.
➡ Transparency of readership.
Increased data-mining.
➡ Vibrant exchange of
valuable information and
feedback.

6. GoingOn provides a robust
on-demand platform that allows
companies and organizations to exploit
the power of Social Media and remain
relevant to the new generation.

7. GoingOn
Socializes
Websites
Manage Complex User-
Generated Content Workflow
Build a “Network of Networks”
Integrate Best-of-Breed
Web 2.0 technologies
Leverage New Advertising
Network Models & Services
Tap into the Collective
Intelligence of your Community

8. User-Generated
Publishing Workflow
In-House
“Young readers don’t want
Editors & Less Than 5%
Aggregators to rely on a god-like figure
from above to tell them
Expert what is important, and they
Contributors
certainly do not want news
Member presented as gospel. The
Participants Over 95%
media world can no longer
Regular lecture, it must become a
Readers place for conversation.”
Web Surfers —Rupert Murdoch,
Chairman, News Corporation

9. Multi-Tier “Network of Networks”
Network Y
➡ Flexible community Network W
structures
➡ Central Administration
➡ Portable user Profiles
➡ Multi-modal Interaction
➡ Networks-of-Networks
“As all Communities go
online, the world is
exploding into millions of
brand networks.”
—Steve Rubel, Edelman PR
& Micro Persuasion blogger

10. Collect High-
Value Reader
Intelligence
Extensive viewer background
& professional data
Viewer’s friends, connections
& networks
Chronicle of viewer posts
& comments
Measure viewer online activity
Target advertising

11. On-Demand Deployment +
Best of Breed Web 2.0 Technologies
➡ On-Demand (SaaS)
Platform
➡ Point & Click
Configuration
➡ Open Network Allows
Easy Web 2.0 Feature
Integration
➡ Expert Professional
Services for
Customization and
Integration
➡ Subscription Pricing
Model

12. Target Markets
Corporation Brands: Audi, CDW, ThinkEquity,
HP, Autodesk, Salesforce.com, Palm
Media networks: AlwaysOn, Forbes, NBC
Universal, The Monkey Trial
Entertainment networks: Sony Pictures
Developer Communities: MySQL, Borland
Vertical Communities: Health & Fitness,
Sports, Travel, Entertainment, Politics, Religion
Non-Profit: Churchill Club, Special Olympics
Associations: Realtors, Builders, Marketers

13. GoingOn’s Sources of Revenue
Hosting services Network consulting
monthly fee for primarily for large brands.
hosting, analytics,
and customer
support. Channel partners with domain
expertise will be signed up to
Initially driven by our sales target specific markets, such as
team with revenues scaling professional sports and nonprofits.
through channel partners
and self-service options.
Advertising Other
online ad revenue, referral revenue,
RSS ad revenue, premium membership
podcast revenue
for individuals (direct &
Sold directly from our sponsored), ecommerce
ad sales team and from
a self-service system.

14. GoingOn’s Team
Tony Perkins, Co-founder & CEO
AlwaysOn, Founder, CEO, and Editor
Red Herring, Founder, CEO, and Editor
Chris Dobbrow, President & COO
Ziff Davis Media, Senior VP of Corporate Sales, Integrated Media Solutions
and Publisher of eWEEK
Red Herring, President & CEO
RealNames, Senior VP of Global Platform Sales
Carl Wescott, CTO
Broadband Mechanics, VP of Engineering
Zoom Systems, CTO & VP of Investor Relations
CPlane, VP of Engineering
Project Head & Lead Architect, Schwab.com’s first launch
Bernard Moon, Co-founder & VP of Business Development
Innotive, Director of Strategic Planning & Sales
iRG Limited, Director
HeyAnita Korea, VP of Business Development & Marketing

15. GoingOn’s Advisors
Dries Buytaert Bruce Gellman
Founder of Drupal Former President of AudioCodes
Former Vice President of Strategic Sales &
Business Development at Sync Research
Bill Cleary
Founder of Cleary & Partners
Co-founder of CKS Group Marc Canter
Founder & CEO of Broadband Mechanics
Founder of MacroMind
Brad Feld
Managing Director at Mobius Venture Capital
Daniel Aegerter
Board Member & Investor of GoingOn Networks
Founder & Chairman of Armada Investment
Former Chairman & CEO of TRADEX

16. GoingOn’s Advisors
GoingOn Networks Corporate Information
Incorporated in August 2005. HQ in SanBruce Gellman 14
Dries Buytaert Mateo, CA with
personnel. Drupal
Founder of Former President of AudioCodes
Former Vice President of Strategic Sales &
Business Development at Sync Research
Bill Cleary
Investors include:
Founder of Cleary & Partners
Co-founder of CKS Group Marc Canter
Founder & CEO of Broadband Mechanics
Tim Draper Founder of MacroMind
Brad Feld
Founder & Managing Director of DFJ, a leading venture capital firm. Prior investments include Skype (sold
to eBay for $2.6 billion), Hotmail (sold to Microsoft for $400 million), Overture (sold to Yahoo! for $1.63
Managing Director at Mobius Venture Capital
billion, and Baidu (NASDAQ: BIDU).
Daniel Aegerter
Daniel Aegerter of GoingOn Networks
Board Member & Investor
Founder & Chairman of Armada Investment Group. Previously, Founder & CEO of TRADEX, which was
Founder & Chairman of Armada Investment
sold to Ariba for $5.6 billion.
Group
Former Chairman & CEO of TRADEX
Michael Riordan
Technologies
Founder of Gilead Sciences (NASDAQ: GILD), a $35 billion market cap biopharmaceutical company.