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Let's Get You Noticed - Overview

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Social Business Coach and Advisor Dawn Jensen of Virtual Options Coaching and Training provided an overview of ways business can build momentum in creating online presence.

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Let's Get You Noticed - Overview

  1. 1. Let’s Get You Noticed How I Position My Clients As Business Influencers Presented by Dawn Raquel Jensen
  2. 2. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
  3. 3. Get Clear About Who You Are For The People You Serve
  4. 4. How to Get Noticed: 7 Steps To Building Influence Prep Plan Presence Position Pivot Platform Social Business System
  5. 5. Where Is Social Content Focused? What You Need to Know
  6. 6. Your 30,000 Foot View
  7. 7. Social Business Branding Building Content Authority
  8. 8. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest Instagram SlideShare Twitter YouTube *Google+ ©2016 Virtual Options Coaching &
  9. 9. Digital Embassy & Outposts: Overview Visibility Start Small • Audit Your Business • Secure Your Name • Establish a Presence Credibility Build Deliberately • Build Digital Blueprint • Optimize Profiles • Create a Strategy Authority Be Consistent • Content • Tools/Automate • Publish
  10. 10. Let Content Do The Heavy Lifting Choosing What Works for Your Business & Industry
  11. 11. Approach: Your Content Platform Inform Educate Empower Advocate Entertain Inspire
  12. 12. Own Your Content  Photos  Video  Infographics  Audio  Articles  Graphics  Presentations  Screenshots
  13. 13. Repurposing / Remarket Content 1 4 3 2
  14. 14. How to Look at Business Content • Blog Post / Article • Video on YouTube • Transcript to Podcast • Photos to Instagram/Facebook • Facts, Figures, Statistics, Quotes
  15. 15. RESOURCES Customizing Business Content Build a Resource Library
  16. 16. Establish Social Authority  Website(Blog) Posts  LinkedIn Pulse  Deep Captions  Embedded SlideShare  YouTube Videos  Guest Posting  Creating Content Calendar
  17. 17.  LinkedIn  Facebook  Google Ask for Reviews & Testimonials
  18. 18.  Build Once. Identify Your RSS Feeds. Use Content System.  VirtualOptions.net Have Content?  Hootsuite.com  Tweetdeck.com  Bufferapp.com  Postplanner.com Let Technology Do the Heavy Lifting
  19. 19. Social Business Next Steps 1. Establish Your Social Content Map 2. Build Branded Content 3. Use Social Media / Social Content Mgmt Tool 4. Ask for Reviews 5. Repurpose / Remarket What you already have 6. Consistency is Key
  20. 20. Hootsuite
  21. 21. Buffer
  22. 22. 1. ID Key Social Platforms 2. Create Posting Schedule To start off, it’s good to know what the definition of “active” is. In terms of posting it’s:  2-3 x a day on Facebook  5-10 x a day on Twitter  1 x a day on LinkedIn  1-2 x a day on Google+  50-100 pins on Pinterest  1-2 x a day on Instagram
  23. 23. Next Level Use Hashtags# Every day you want to:  Have conversations with people on Twitter.  Comment on blog posts  Take part in discussions in Facebook groups  Comment on Instagram photos
  24. 24. Questions? Concerns? Email : dawn@virtualoptions.net Book: Calendly.com/dawnjensen Build: Social Content System: www.virtualoptions.net
  25. 25. http://www.virtualoptions.net

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