© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
q uel Jensen                     n Ra ss Catalyst                  Daw usine                      lB                   Soc...
q Handout                               q Feedback Form                               q Q & A                          ...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
The Seven Essentials:            Fall Back and Puntq Get Started or Review Social Mediaq Get Clear on Where You Are Righ...
The Seven Essentials: Action Stepsq Match & Marry online with offlineq Establish Editorial Calendarq Create a Catalyst ...
Your Digital Business Catalyst   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost:OverviewVisibility                              CredibilityStart Small                          ...
Your Platforms:   Digital Embassies and Outposts            Pinterest                                                     ...
Digital Embassy & Outpost: BlogMonday : Highestpage views                            Why You Would Use ItPost early for th...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Facebook 950M Users   *83M? Best day to                                        Why You Would Us...
Digital Embassy & Outpost: Linkedin                                                     Why You Would Use It          Over...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Pinterest                                Why You Would Use ItAT: 1h, 17m                       ...
Digital Embassy & Outpost: Twitter140M UsersBEST TIME to Tweetfor Retweet: 5pm                       Why You Would Use It1...
Digital Embassy & Outpost: YouTube                                   Why You Would Use It490M usersunique vistors/        ...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Foursquare20M Users                            Why You Would Use It2.5 Billion                 ...
Digital Embassy & Outpost: Google+                                    Why You Would Use It170 Million                     ...
DigitalEmbassies& Outposts     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Side Note: QR CodesCreating QR Codes                              QR Marketingq delivr.com                       ...
Digital Side Note: Project/BusinessProject/Task Mgmt                              Twitter Toolsq Trello.com              ...
Digital Side Note: Repurpose ContentPodcast                                        Pinterest Toolsq  Audtioboo.com       ...
Digital Embassies and Outposts:Metrics & Engagement    © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtua...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital SideNotesq Social Media Posts                          q Facebook  q Hootsuite.com                             ...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Editorial/Social Content                          Calendar                                                        Sample E...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Creating Social Content                  $100 - Social Content Workbook                  $375** - Social Content Workbook ...
Coach|Train|Consult                                  	                                                                    ...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Its easy to join our mailinglist!Just send your email addressby text message:TextDAWNto 42828 to get started.Message and d...
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Creating Social Content                  $100 - Social Content Workbook                  $375** - Social Content Workbook ...
a q uel Jensen   Dawn R      B usiness                         Catalyst        Social                                     ...
http://www.dawnraqueljensen.com    © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
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Seven Essential Social Networks by Dawn Jensen

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Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net

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Seven Essential Social Networks by Dawn Jensen

  1. 1. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  2. 2. q uel Jensen n Ra ss Catalyst Daw usine lB SociaMe: dawnraqueljensen.comFollow: DawnonTwitter.comFan: Facebook.com/dawnraqueljensenConnect:2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net © DawnonLinkedin.com
  3. 3. q Handout q Feedback Form q Q & A q Additional support Me: @dawnrjensen Work: @virtualoptions© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  4. 4. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  5. 5. The Seven Essentials: Fall Back and Puntq Get Started or Review Social Mediaq Get Clear on Where You Are Right Nowq Get Going on Your Social Strategy © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  6. 6. The Seven Essentials: Action Stepsq Match & Marry online with offlineq Establish Editorial Calendarq Create a Catalyst Social Media Content System © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  7. 7. Your Digital Business Catalyst © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  8. 8. Digital Embassy & Outpost:OverviewVisibility CredibilityStart Small Tribe Builder• Top Social Networks Build• Honed By Industry Deliberately Be Consistent• Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  9. 9. Your Platforms: Digital Embassies and Outposts Pinterest YouTube TwitterLinkedin FourSquare * WebsiteFacebook Google+ Blog (Hybrid) Site © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  10. 10. Digital Embassy & Outpost: BlogMonday : Highestpage views Why You Would Use ItPost early for the q Credentialing mechanism formost links brand6-7AM q #1 channel for communicatingBest time for pageviews brand message10-11 AM q Resource for brand andFor most industrycomments: Sat/ Sun q Indirectly show expertise70% want to get toknow a company through contentthrough theirarticles q Dynamic platform © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  11. 11. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  12. 12. Digital Embassy & Outpost: Facebook 950M Users *83M? Best day to Why You Would Use It share: q Visual Communication & Saturday Storytelling Best time to q B2B Relationship Building share: 12PM q Informational, Educational, & Promotional Content1 post every 2 days for the q Customer Service most likes  2rd  LTS:  41.8M   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  13. 13. Digital Embassy & Outpost: Linkedin Why You Would Use It Over  161M     q Networking within particular  80%  drive   industry business   q Share expertise &gain decisions   knowledge   q Increase brand visibility/ Tues/Thurs   awareness - your potential Before/a@er   audience lives on the platform business  hours     & communicated with in groups AT:    17   q Leverage individual knowledge  3rd  LTS:  15.2M     by answering questions and     further expressing expertise   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  14. 14. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  15. 15. Digital Embassy & Outpost: Pinterest Why You Would Use ItAT: 1h, 17m q Share products or highlight11M unique serviceusers/month q Maximize SEO efforts q Express brand personality87% Female q Community building with audienceLaunchedopen to q Brands can become resourceseveryone8/8/12 © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  16. 16. Digital Embassy & Outpost: Twitter140M UsersBEST TIME to Tweetfor Retweet: 5pm Why You Would Use It1-4 Per hour for q Express brand personalityhighest CTR q Direct engagement withMidweek &Weekends audiences q Relationship building with12pm-6pm CTRpeaks individual audience members<100ch = +17% q Real-time communicationengagementAT: 361st  LTS:  197.3M     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  17. 17. Digital Embassy & Outpost: YouTube Why You Would Use It490M usersunique vistors/ q Put a face to your brandmonth q Extend brand messaging>400 Tweets/min through video contentw links q Express brand personality and creativityUser av. 14 visits/mo q Allow users to engage with brand through contests or userAT: 25 generated content around the brand q Easily shareable content © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  18. 18. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  19. 19. Digital Embassy & Outpost: Foursquare20M Users Why You Would Use It2.5 Billion •  Engage with users in the mobileCheck-ins worldLatest is •  Guide users around the worldfocus on tips through tips and recommendationsNearly a •  Strengthen brand loyalty andmillion using awarenesstheMerchantPlatform     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  20. 20. Digital Embassy & Outpost: Google+ Why You Would Use It170 Million q Increase SEO organicallyWebsites  using   q Direct engagement withthe  +1  bu.on   audiences through Hangouts,generate  3.5x  the   which can be publicallyGoogle+  visits   broadcastedthan  sites  without  the  bu.on.   q Google+ pages are embedded in primary searchAT: 3.3 results4th  LTS:  6M     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  21. 21. DigitalEmbassies& Outposts © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  22. 22. Digital Side Note: QR CodesCreating QR Codes QR Marketingq delivr.com q Stickerscan.comq  paperlinks.com q Likify.net – QR Fan pageq Qrstuff.com q Gomobiletag.com -q  qrcode.kaywa.com Campaign © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  23. 23. Digital Side Note: Project/BusinessProject/Task Mgmt Twitter Toolsq Trello.com q Twylah.comq  Asana.com q Twellow.com q T imely.is q Tweetdeck.com © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  24. 24. Digital Side Note: Repurpose ContentPodcast Pinterest Toolsq  Audtioboo.com q Pingraphy.comq  Spreaker.com (Scheduler for Pinterest)q  Hipcast.com q Pinvolve.coq  Podomatic.com q Pinerly.com (Creating campaigns) © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  25. 25. Digital Embassies and Outposts:Metrics & Engagement © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  26. 26. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  27. 27. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  28. 28. Digital SideNotesq Social Media Posts q Facebook q Hootsuite.com q Recommend.ly q Planyourposts.com q T ime.ly q Digsby.com q Facebook Apps q Bufferapp.com q LiveStream q Pinterest q YouTube q Foursquare q Spreaker q Constant Contact/ maildog/icontact q Google+ Pages q Wordpress © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  29. 29. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  30. 30. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be ry er y em m em ua t ar ch ob us ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3 © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  31. 31. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  32. 32. Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: •  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes: 1.  Social Content Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page Template **Limited number on hand**© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  33. 33. Coach|Train|Consult   Great  for  “single”   Social  Media   issue  or  Coaching    program   overview,  30  day   intervals   Social  Business   Private,   Six  Month      one-­‐to-­‐one   commitment       Mentoring   Sessions     broader  in-­‐depth   Urgent  /   Individual/  Group Hourly  consult  Situa5onal  Catalyst   Immediate  Need     basis   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  34. 34. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  35. 35. Its easy to join our mailinglist!Just send your email addressby text message:TextDAWNto 42828 to get started.Message and data rates may apply. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  36. 36. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  37. 37. Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: •  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes: 1.  Social Content Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page Template **Limited number on hand**© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  38. 38. a q uel Jensen Dawn R B usiness Catalyst Social Web    Fan   Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonLinkedin.com© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  39. 39. http://www.dawnraqueljensen.com © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net

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