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Social Media Business Catalyst Series                   Me:          @dawnrjensen                   What I Do:   @virtualo...
Who I Am: Social Media Speaker |Digital Marketing Coach| New Media Author | TrainerWhat I Do: Work with CEOs, Committed En...
Email: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan:    ...
Your Brand   • Create Social Media     Strategy   • Match & Marry online     with offline   • Establish Editorial     Cale...
•   SocialMention.com•   Hyperalerts.no•   Alerts.google.comFind out what’s been   posted and being   said about you, your...
Does it coincide with your Mission, Vision, Values?Does it take care of your internal & external audiences? (Have you de...
• Finding your                 to create a  relationship with your fans.• Find ways to                 rather then listing...
Editorial/Social Content Calendar                                                                                      Sam...
Digital Embassies and Outposts
Pinterest              YouTube                        TwitterLinkedin                                    Slideshare       ...
DigitalEmbassies & Outposts
Create Social Capital      • Establish First Layer of the        Social Media Layer cake      • Build up or enhance Social...
• Foundation:  Start Small• Tailor to top tier  Social Media
• Build  Deliberately
DigitalEmbassies & Outposts
Build Social Trust Factor      • Consider Blogging, blog        commenting      • Linkedin Questions &        Answers     ...
Fans FriendsFollowersSOCIAL MEDIAPROFILES
905+ Million are on FacebookTo be successful:   scan the ‘seascape’   learn more about the fish    that you’re trying to...
Facebook• Represent real people     • Visible to everyone on• Limit of 5,000 friends      the Internet by default• Persona...
Establish Social Authority       • Consistent Posts       • ROI from Social         Calendar       • Recap & Insights
Fans Friends FollowersSOCIAL MEDIA PROFILE: LINKEDIN
LinkedIn Company Profile
Linkedin Public Profile
Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
About Public Profiles…                      This.                  Not This.                  This, maybe..
3rd Most Popular Social NetworkSpend 15.8 minutes vs. 12.1 minutes on FacebookPinterest drives more referral traffic th...
• Be Consistent               • Use Tools to work smarter,                 not harderFacebook andLinkedin
Editorial/Social Content Calendar                                                                                      Sam...
Shameless (and helpful) timesaver              $100 - Social Content Workbook
Extend Social Reach   • Create additional layers of     the Social Media Cake   • Add other networks     – Slideshare     ...
Stage 2: Digital Embassies and Outposts
• Editorial or Social Media  content calendar• Time your posts using  programs like  1. Hootsuite.com  2. Planyourposts.co...
No need to go it alone…
Need Social Business Coaching?         $100 - Social Content Workbook         $300** - Social Content Workbook         Pac...
Web            FanEmail: speaker@dawnraqueljensen.com   Web: www.dawnraqueljensen.com            Twitter: dawnontwitter.co...
Did you enjoy this presentation?Recommend me on Facebook(www.dawnonfacebook.com) andLinkedin (www.dawnonlinkedin.com)!
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
Social Media Branding by Dawn Jensen
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Social Media Branding by Dawn Jensen

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Social Media presentation on digital branding from Social Media speaker and trainer Dawn Raquel Jensen of Virtual Options Coaching & Training. @virtualoptions , @dawnrjensen
For more information about Dawn visit http://www.dawnonfacebook.com or http://www.dawnraqueljensen.com

Published in: Business, Technology
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Social Media Branding by Dawn Jensen

  1. 1. Social Media Business Catalyst Series Me: @dawnrjensen What I Do: @virtualoptions
  2. 2. Who I Am: Social Media Speaker |Digital Marketing Coach| New Media Author | TrainerWhat I Do: Work with CEOs, Committed Entrepreneurs,and Leadership Teams to Create Visibility, Leverage, andIncreased Profitability Using Social Media @dawnrjensen @virtualoptions
  3. 3. Email: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com
  4. 4. Your Brand • Create Social Media Strategy • Match & Marry online with offline • Establish Editorial Calendar • Create Social Media Content System
  5. 5. • SocialMention.com• Hyperalerts.no• Alerts.google.comFind out what’s been posted and being said about you, your business, and brand
  6. 6. Does it coincide with your Mission, Vision, Values?Does it take care of your internal & external audiences? (Have you defined them?)How have you set your plan in place?
  7. 7. • Finding your to create a relationship with your fans.• Find ways to rather then listing your services.
  8. 8. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3
  9. 9. Digital Embassies and Outposts
  10. 10. Pinterest YouTube TwitterLinkedin Slideshare WebsiteFacebook Google+ Blog (Hybrid) Site
  11. 11. DigitalEmbassies & Outposts
  12. 12. Create Social Capital • Establish First Layer of the Social Media Layer cake • Build up or enhance Social profiles • Manage the consistency between personal & professional
  13. 13. • Foundation: Start Small• Tailor to top tier Social Media
  14. 14. • Build Deliberately
  15. 15. DigitalEmbassies & Outposts
  16. 16. Build Social Trust Factor • Consider Blogging, blog commenting • Linkedin Questions & Answers • Participate in Linked in Groups or start one • Create Facebook Group/Community
  17. 17. Fans FriendsFollowersSOCIAL MEDIAPROFILES
  18. 18. 905+ Million are on FacebookTo be successful: scan the ‘seascape’ learn more about the fish that you’re trying to reach Connect with the right school (community)
  19. 19. Facebook• Represent real people • Visible to everyone on• Limit of 5,000 friends the Internet by default• Personal use • Represent• You control who is entities: Only the confirmed or ignored as official representatives a friend of a public figure,• Facebook can shut business or down your profile if in organization violation • Unlimited Fans
  20. 20. Establish Social Authority • Consistent Posts • ROI from Social Calendar • Recap & Insights
  21. 21. Fans Friends FollowersSOCIAL MEDIA PROFILE: LINKEDIN
  22. 22. LinkedIn Company Profile
  23. 23. Linkedin Public Profile
  24. 24. Network StatisticsBe unreasonablePut yourself out thereBe more interested than interesting
  25. 25. About Public Profiles… This. Not This. This, maybe..
  26. 26. 3rd Most Popular Social NetworkSpend 15.8 minutes vs. 12.1 minutes on FacebookPinterest drives more referral traffic then Google+, Linkedin, and YouTube COMBINEDNearly 1/3 of all the users - $100k70% of the users are women 25 – 34
  27. 27. • Be Consistent • Use Tools to work smarter, not harderFacebook andLinkedin
  28. 28. Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3
  29. 29. Shameless (and helpful) timesaver $100 - Social Content Workbook
  30. 30. Extend Social Reach • Create additional layers of the Social Media Cake • Add other networks – Slideshare – Delicious – YouTube – Yelp
  31. 31. Stage 2: Digital Embassies and Outposts
  32. 32. • Editorial or Social Media content calendar• Time your posts using programs like 1. Hootsuite.com 2. Planyourposts.com 3. Tweetdeck.com
  33. 33. No need to go it alone…
  34. 34. Need Social Business Coaching? $100 - Social Content Workbook $300** - Social Content Workbook Package includes: • Social Media Workbook • Social Media Strategy Session • Workbook CD • Bonus Content includes: 1. Social Content Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page Template
  35. 35. Web FanEmail: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Twitter: dawnontwitter.com Fan: www.dawnonfacebook.com
  36. 36. Did you enjoy this presentation?Recommend me on Facebook(www.dawnonfacebook.com) andLinkedin (www.dawnonlinkedin.com)!

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