Social Media Speaker Dawn Raquel Jensen presents on Augmented Reality overview as guest lecturer in St. George's, Grenada. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net
5. • Augmented Reality is the overlay of computer-
generated media and information onto a video
feed of the real world.
What is AR –
Augmented Reality?
6. AR has been around
for over 19 years.
The combination with the
smart phone
represents a dramatically
new
development.
7. What’s it to You?
• AR is interactive, provides the opportunity to
interact with a product or brand.
• Because of the interaction, AR itself turns the
physical world into an information- rich game.
8. Three Ways to Use AR
1) AR transforms everyday objects into
opportunities for brand engagement
2) Takes the Guessing game out of shopping
3) Delivers practical information when and
where it is needed
11. A Geotag is a GPS
coordinate that
associates content
such as videos, text
information, audio
to a specific
location.
Geotagging & Geolocation
12.
13. How This Works in Museums
• By “attaching” information to art so you don’t
need to buy audio tours
• You could walk up to nearly any painting in any
museum and the [AR] recognition will work on it
• This works by using LLA
(Longitude, Latitude Altitude) to navigate indoors
16. • Smart Phones are the primary
tools for accessing AR content.
• Augmented Reality goggles
and cameras, allowing them to
see the augmented images
directly, rather than on a small
screen.
Current Uses of Technology
17. • Augmented Reality field trips: “Scavenger
Hunts” in which the students search a physical
area for embedded virtual clues
• Educational AR games that can be played
anywhere.
Educational
Uses of Augmented
Reality
19. • Started in 2004,
Yelp provides user reviews
about stores in photos on your
smartphone.
• Over 25 million people access
Yelps website each month,
putting it in the top 100 of U.S.
Internet web sites
Yelp
20. • Community: Over 15 million
people worldwide
• Over 1.5 billion check-ins, with
millions more every day
• Businesses: Over 750,000
using the Merchant Platform
22. Cyclopedia shows you
information about nearby
landmarks and historic
locations in your iPhone’s
viewfinder.
Cyclopedia relies on the 65,000
entries on Wikipedia that are
geotagged.
AR Applications: Cyclopedia
23. • World-Browser
• User-Geo-tagging
• Create your own individual places
by dropping a pin on the map.
Instantly view these in the
Wikitude.me World, directly
accessable from Wikitude's home
screen.
24. • Layar is a tool to browse the world.
It enables exploration, more
informed decisions, serendipity and
fun.
• While looking through the phone’s
camera lens, a user can see houses
for sale popular bars and
shops, touristic information of the
area, play a live game, etc.
AR Browsers: Layar
25. Dawn Raquel Jensen
Social Media Coach
Digital Marketing Trainer
Social Business Catalyst
www.virtualoptions.net
dawn@virtualoptions.net
1. To Express Your Thoughts and OpinionsYou have something to say, and blogs provide a place to say it and be heard.2. To Market or Promote SomethingBlogging is a great way to help market or promote yourself or your business, product or service.3. To Help PeopleMany blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.4. To Establish Yourself as an ExpertBlogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you're trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.5. To Connect with People Like YouBlogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.6. To Make a DifferenceMany blogs are issue-based meaning the blogger is trying to provide information to sway people's thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.7. To Stay Active or Knowledgeable in a Field or TopicSince successful blogging is partially dependent on posting frequency and providing updated, fresh information, it's a perfect way to help a blogger stay abreast of the events in a specific field or topic.8. To Stay Connected with Friends and FamilyThe world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.9. To Make MoneyIt's important to point out that most bloggers don't make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money throughadvertising and other income-generating activities on your blog.10. To Have Fun and Be CreativeMany people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog's topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.
Photo credit: http://vaneeesab.files.wordpress.com/2012/03/minority-report2.jpgThe 2002 film adaptation of Phillip K. Dick’s Minority Report, starring Tom Cruise, featured near-ubiquitous use of augmented reality, including interactive personalized advertisements overlaid over the real world