Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen

1,257 views

Published on

Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net

Published in: Social Media, Business, Technology
  • Be the first to comment

Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen

  1. 1. Social MediaToolboxHashtag: #smfirestarterTweet: @virtualoptionsTools, Platforms, and Social MediaPresence to Build Revenue
  2. 2. SlidedeckQ & AAdditional supportHashtag: #smfirestarterTweet: @virtualoptions
  3. 3. Research first: Litmus Test: SocialMention.com Whostalkin.com Alerts.google.com
  4. 4. Digital Embassy & Outpost: OverviewVisibilityStart Small•Top Social Networks•Honed By Industry•Shaped by marketCredibilityBuildDeliberately•Content Curated•Dedicated Tools &Tech•Automatic systemTribe BuilderBe Consistent•Blogs•Posts•Engagement•Timing
  5. 5. DigitalEmbassies &Outposts
  6. 6. Social Platforms:Digital Embassies and OutpostsWebsiteBlog(Hybrid)SiteFacebookLinkedinPinterestSlideshareTwitterYouTubeYelpFourSquareInstagramGoogle+Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  7. 7. Social Platforms:Digital Embassies and OutpostsWebsiteBlog(Hybrid)SiteFacebookLinkedinPinterestSlideshareTwitterYouTubeYelpFourSquareInstagramGoogle+Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
  8. 8. #1: Establish Your Online ReputationSocial media can help you create a stronger online presence, soold news doesn’t turn up at the top of search results.If you don’t control your brand, someone else may post inaccurateor derogatory information that could tarnish your reputation.Resources:www.GetListed.orgwww.namechk.com
  9. 9. #2: Monitor ConversationsKeep up-to-date with what is being saidabout yourself and your business.Monitor your business/brand formentions with social media monitoringtools.
  10. 10. Use Good Tools to MonitorAlerts.google.comBrandYourself.comHyperalerts.noTrackur.com
  11. 11. Myth:“If I build it, they will come.”Develop a strategy to attract fans
  12. 12. Sample Editorial Content CalendarJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberImportanteventsAmerican RedCross MonthAdministrativeProfessionals WeekApril 22-28Mothers Day,Memorial Day May28 Fathers DayIndependenceDay July 4 Labor dayBosses DayOctober 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #31) Set Strategy and Create …
  13. 13. Digital Embassies and Outposts Create Social Platforms Update Existing Information Connect F/F/F Social Sites Enhance Profiles & Pages
  14. 14. DigitalEmbassies &Outposts
  15. 15. Create Social CapitalEstablish & Enhance Social ProfilesBecome the trusted advisor in yourniche byEducate | Inform | InspireEntertain | EmpowerManage the consistency betweenpersonal & professional
  16. 16. 2) Start SmallFoundation:3 to 5 Social Media PlatformsBuilt outConnectedCurated and/or OriginalContentTailor to top tier Social Media
  17. 17. NEXT STEP: Build Social Trust FactorBlogging, blog commentingQuora Questions & BlogParticipate in Linkedin, FacebookGroups or start one of your ownIncorporate Video, Podcasting
  18. 18. 3) Build Deliberately
  19. 19. “Fish Where The Fish Are”
  20. 20. NEXT STEP: Establish Social AuthorityConsistent Blog PostsGuest Posting on StrategicPartnersROI from Social CalendarRepurpose Content acrossplatforms
  21. 21. IDEA: Build Social Authority : PodcastOriginal ContentPodcast Tools/Apps Spreaker – 20 hours Voicebo – 5 minutes Audioboo – 3 minutesRSS | iTunes | Embeds
  22. 22. Video ApplicationsVineCreates 6-second short,looping videos• Unlimited uploads and free• Instantly post videos on Vine,then share to Twitter andFacebook• Find, follow, and interact withpeople close to youTout Use your smartphone as a real-time information network Creates15-second videoupdates Broadcast to Facebook,Twitter, or Website widget Tips Tricks Quotes Shares
  23. 23. 3) Be ConsistentBe Consistent in what andwhen you post.Get on a schedule.Use Tools to work smarter,not harderDO Time SPRINTS**
  24. 24. BUILD: Extend Social Reach Create additional layers of theSocial Media Cake Other Digital Platforms Slideshare Pinterest** Quora** Instagram
  25. 25. IDEA: Leverage Social CurrencyOriginal Content Blog Posts Whitepapers Marketing Collateral E-books Reports Podcasts VideoCurated Content(my favorites) Spundge.com Scoop.it Paper.li Delcious.com
  26. 26. 4) Work Smarter: Plan, then Time itEditorial or Social Media content calendarto plan your postsTime your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com
  27. 27. Need more support?Get more clientsCreate greater impactMake more money through Social platformsAccess checklists, templates, presentations,resources, on-demand Q&A, and virtual trainingsessionsSign up here:www.SocialMediaFIrestarter.com orhttp://eepurl.com/zmAuzSign-up for moreInformation today!
  28. 28. Want a SocialBusiness Session?Fill out the form
  29. 29. Questions??
  30. 30. http://www.dawnraqueljensen.com

×