Advanced  Social MediaTools, Platforms, and Social Media   Presence to Build Revenue            Me: @dawnrjensen          ...
Web           Fandawn@virtualoptions.netdawn@virtualoptions.net
Other interests..
SlidedeckQ & AAdditional support       Me: @dawnrjensen      Work: @virtualoptions
Research first: Litmus Test:                      SocialMention.com                      Whostalkin.com                 ...
Digital Embassy & Outpost: OverviewVisibility                        CredibilityStart Small                               ...
Social Platforms: Digital Embassies and Outposts                      Slideshare                                     YouTu...
#1: Establish Your Online ReputationSocial media can help you create a stronger online presence, soold news doesn’t turn u...
#2 Control Responses During A Crisis How    a crisis is handled online makes a    huge difference to the future    ramifi...
#2 Control Responses During A Crisis Setup tools and a strategy to monitor the conversation, so you aren’t surprised with...
#3: Monitor Conversations Keepup-to-date with what is being said about your brand online. Monitoryour brand for mentions...
Good Tools to Use to Monitor   Alerts.google.com   BrandYourself.com   Hyperalerts.no   Trackur.com
The Take-away Social   media is real-time Thefaster your brand responds, the better your customer service will appear. ...
The Take-awayTurn negative comments into positiveopportunities.Social media is public, your quality customerservice will b...
Myth:“If I build it, they will come.”Develop a strategy to attract fans
1) Set Strategy and Create …                                                                                      Sample E...
Digital Embassies and Outposts                Create Social Platforms                Update Existing Information        ...
DigitalEmbassies &Outposts
Create Social Capital    Establish & Enhance Social Profiles    Become the trusted advisor in your    niche by       Educa...
2) Start Small                 Foundation:                 5-7 Established                 Working Digital                ...
Build Social Trust Factor   Blogging, blog commenting   Quora Questions & Blog   Participate in Linked in Groups or   star...
3) Build Deliberately
“Fish Where The Fish Are”
Establish Social Authority    Consistent Posts    Guest Posting    ROI from Social Calendar    Repurpose Content across   ...
Build Social Authority : Podcast                          Original Content                         Podcast Tools/Apps     ...
 TipsVideo Applications                                     Tricks                                                      ...
4) Be Consistent      Be Consistent in what and      when you post.      Get on a schedule.      Use Tools to work smarter...
Extend Social Reach    Create additional layers of the    Social Media Cake    Other   Digital Platforms     Slideshare...
Leverage Social Currency: Content     Original Content         Curated Content  Blog Posts                   (my favorite...
5) Work Smarter Editorial   or Social Media content calendar Time   your posts using programs like      Hootsuite.com  ...
Me: @dawnrjensenWork: @virtualoptions
http://www.dawnraqueljensen.com
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen
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Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen

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Social Media Speaker Dawn Raquel Jensen (@dawnrjensen) of Virtual Options Coaching and Training (@virtualoptions) speaking at the February 2013 meetings of the Rock Your Business CEO Roundtable Mastermind in Orlando and Tampa, FL. For more information about Dawn or social media and digital marketing resrouces, visit http://www.virtualoptions.net

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Advanced Social Media: Tools, Platforms, and Presence by Dawn Jensen

  1. 1. Advanced Social MediaTools, Platforms, and Social Media Presence to Build Revenue Me: @dawnrjensen Work: @virtualoptions
  2. 2. Web Fandawn@virtualoptions.netdawn@virtualoptions.net
  3. 3. Other interests..
  4. 4. SlidedeckQ & AAdditional support Me: @dawnrjensen Work: @virtualoptions
  5. 5. Research first: Litmus Test:  SocialMention.com  Whostalkin.com  Alerts.google.com
  6. 6. Digital Embassy & Outpost: OverviewVisibility CredibilityStart Small Tribe Builder• Top Social Networks Build• Honed By Industry Deliberately Be Consistent• Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing
  7. 7. Social Platforms: Digital Embassies and Outposts Slideshare YouTube Twitter Pinterest Yelp FourSquareLinkedin Instagram WebsiteFacebook Google+ Blog (Hybrid) Site www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net
  8. 8. #1: Establish Your Online ReputationSocial media can help you create a stronger online presence, soold news doesn’t turn up at the top of search results.If you don’t control your brand, someone else may post inaccurateor derogatory information that could tarnish your reputation.Resources:www.GetListed.orgwww.namechk.com
  9. 9. #2 Control Responses During A Crisis How a crisis is handled online makes a huge difference to the future ramifications. Monitor and respond to customers who write on your wall or messages to resolve any issues and let users know they’re heard.
  10. 10. #2 Control Responses During A Crisis Setup tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.
  11. 11. #3: Monitor Conversations Keepup-to-date with what is being said about your brand online. Monitoryour brand for mentions with social media monitoring tools.
  12. 12. Good Tools to Use to Monitor Alerts.google.com BrandYourself.com Hyperalerts.no Trackur.com
  13. 13. The Take-away Social media is real-time Thefaster your brand responds, the better your customer service will appear. While people have the right to voice their complaints, it’s up to you to remedy the situation.
  14. 14. The Take-awayTurn negative comments into positiveopportunities.Social media is public, your quality customerservice will be seen by other users and mayinfluence their purchase decisions.
  15. 15. Myth:“If I build it, they will come.”Develop a strategy to attract fans
  16. 16. 1) Set Strategy and Create … Sample Editorial Content Calendar r r r be be be y r ry e em r m em ua t ch ob us a ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3
  17. 17. Digital Embassies and Outposts  Create Social Platforms  Update Existing Information  Connect F/F/F Social Sites  Enhance Profiles & Pages
  18. 18. DigitalEmbassies &Outposts
  19. 19. Create Social Capital Establish & Enhance Social Profiles Become the trusted advisor in your niche by Educate | Inform | Inspire Entertain | Empower Manage the consistency between personal & professional
  20. 20. 2) Start Small Foundation: 5-7 Established Working Digital Platforms, Built out, Connected with Tailored Content Tailor to top tier Social Media
  21. 21. Build Social Trust Factor Blogging, blog commenting Quora Questions & Blog Participate in Linked in Groups or start one Video, Podcasting Create Facebook Group
  22. 22. 3) Build Deliberately
  23. 23. “Fish Where The Fish Are”
  24. 24. Establish Social Authority Consistent Posts Guest Posting ROI from Social Calendar Repurpose Content across platforms
  25. 25. Build Social Authority : Podcast Original Content Podcast Tools/Apps  Spreaker – 20 hours  Voicebo – 5 minutes  Audioboo – 3 minutes RSS | iTunes | Embeds
  26. 26.  TipsVideo Applications  Tricks  Quotes  Shares Vine ToutCreates 6-second short,  Use your smartphone as a real-looping videos time information network• Unlimited uploads and free  Creates15-second video• Instantly post videos on Vine, updatesthen share to Twitter andFacebook  Broadcast to Facebook,• Find, follow, and interact with Twitter, or Website widgetpeople close to you
  27. 27. 4) Be Consistent Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder
  28. 28. Extend Social Reach  Create additional layers of the Social Media Cake  Other Digital Platforms  Slideshare  Pinterest**  Quora**  Instagram
  29. 29. Leverage Social Currency: Content Original Content Curated Content  Blog Posts (my favorites)  Whitepapers  Spunge.com  Marketing Collateral  Scoop.it  E-books  Paper.li  Reports  Delcious.com  Podcasts  Video
  30. 30. 5) Work Smarter Editorial or Social Media content calendar Time your posts using programs like  Hootsuite.com  Planyourposts.com  Tweetdeck.com  Bufferapp.com
  31. 31. Me: @dawnrjensenWork: @virtualoptions
  32. 32. http://www.dawnraqueljensen.com

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