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Managing Social Media While Doing Business


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Social Business Speaker & Intrapreneurship SME & Advisor speaks to SCORE entrepreneurs on how to manage social media while doing your business.

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Managing Social Media While Doing Business

  1. 1. How to Manage Social Media Presented by Dawn Raquel Jensen Tools, Tips, & Techniques to Build Your Business Influence While Managing Your Business
  2. 2. Dawn Raquel Jensen Social Media Speaker Online Marketing Coach Social Business Trainer
  3. 3. What is Social Business? How Does it Apply to You?
  4. 4. 4 The Power of Facebook Live • More than 100M hours daily • 700% growth in views since launch • People spend 3x longer watching live video than recorded video
  5. 5. 5 Ways Social Media Can Integrate into Everyday Business (& Not Drive You Crazy*) Facebook Live FacebookPage Integrations Examples: • Client Testimonial • Client Wins • Sharing the Prep Sessions • Real-time Q&A • Educational Outreach
  6. 6. Microsoft: LinkedIn Acquisition Means Integration
  7. 7. Social Business Process™ Prep Plan Presence Position Pivot Platform Building Online Influence & Authority
  8. 8. SOCIAL BUSINESS STRATEGY MAKE IT EASY TO BE FOUND Building Online Influence & Authority 1. Find Your Business 2. Claim Your Listings 3. Optimize Your Information
  10. 10. Social Business Platforms: Choose Primary & Secondary Website Facebook LinkedIn Pinterest Instagram SlideShare Twitter YouTube *Google+ ©2017 Virtual Options LLC
  12. 12. SOCIAL BUSINESS STRATEGY: PATH WHO YOU ARE FOR THE PEOPLE YOU SERVE First Steps : OPTIMIZE Your Information •Obtain/Create Vanity URLS •Know Your Keywords •Identify Your Hashtags ## •Full and Complete Profile Listings
  13. 13. SOCIAL BUSINESS STRATEGY: PATH WHO YOU ARE FOR THE PEOPLE YOU SERVE Next Steps : ASK For Reviews & Testimonials • LinkedIn Recommendations • Facebook Reviews • Google Reviews • Yelp • Trip Advisor
  14. 14. YOUR SOCIAL BUSINESS APPROACH Inform Educate Empower Advocate Entertain Inspire
  15. 15. SOCIAL BUSINESS STRATEGY: PATH ##HAIL TO THE HASHTAG## Deeper Dive: Example of the Use of HASHTAGS Can be incorporated when: • Conversations with people on Twitter • Comment on blog posts • Discussions in Facebook groups • Comment on Instagram photos • Describing your photos or content
  16. 16. Organizations are on social media primarily for brand awareness. Only 1 in 5 businesses (21%) said to use social media for customer support Resource: Social Business Trend: Social Media as a Customer Service Tool
  17. 17. MEETING CLIENTS WHERE THEY ARE Consider: Instagram - Added 100M Users in Six Months Facebook-owned App with New Features Business pages Stories Drafts Live video URL links Facebook unified inbox 17
  18. 18. Use Messaging Apps 18 Meet Clients/Customers/Patrons where they are
  19. 19. SOCIAL BUSINESS STRATEGY: POSITION HOW DO YOU SHARE WHAT YOU DO? First Steps : DIRECT from 30,000 Feet •Identify It •Find it (Curate it) •Create it •Manage it
  20. 20. SOCIAL BUSINESS STRATEGY: POSITION WHAT DO YOU SHARE ABOUT?Deeper Dive: IDENTIFY Your Own Content • Photos • Video • Infographics • Audio • Articles • Graphics • Presentations • Screenshots
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  22. 22. Photo Editing: Pixlr Other Adobe Spark App
  23. 23. SOCIAL BUSINESS STRATEGY: PIVOT YOU. ONLY BETTER, BROADER & DEEPER •Focus On What Works, Forget the Rest •Use social media management tools • • • • • First Steps : AUTOMATE Your Social Media
  24. 24. Analytics. Groups.
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  26. 26. SOCIAL BUSINESS STRATEGY: PIVOT LET TECH DO THE HEAVY LIFTING • Helps save time • Allows more time for engagement • Boosts your online presence • Reduces effort • Helps maintain consistency • Keeps you organized • Widens your reach AUTOMATE PART OF YOUR PRESENCE
  27. 27. SOCIAL BUSINESS STRATEGY: PLATFORM LEVERAGING YOUR BUSINESS AND BEST PRACTICESFirst Steps : ENGAGE. BUILD. BROADEN. • Build a Social Business Strategy • Make it Cyclical • Goals and Milestones by Quarter • Small but Significant First Steps • Consider “You” as Content
  28. 28. EXAMPLE CONTENT BY PLATFORM Next Steps : ENGAGE. BUILD. BROADEN. Repurpose Content
  29. 29. 30 Social Business Strategy Template Monday Tuesday Wednesday Thursday Friday Theme: Question Facebook Feature Sharing Stories Online Historical Fact/Day/Theme Client & Audience Focus LOE: Strategies & Tactics Tips and Technique Tools Technology Trigger Points Pinterest/ Instagram: Pull 3-5 photos from various sites Pull 3-5 photos from various sites Pull 3-5 photos from various sites Pull 3-5 photos highlighting historical fact/day/theme or on this date in history Pull 3-5 photos highlighting Client, client activities, wins, case studies Photo of day: Pin of the day: Quote of the day: Facebook: #1: #2: #3: #1: Photo/Pin/Quote of the Day #2: Question: #3: Fact, Figure, Statistic #1: Photo/Pin/Quote of the Day #2: Highlight event, product or service #3: Promote Videos on iTunes #1: Photo/Pin/Quote of the Day #2: Video or Podcast #3: Promote theme, holiday, seasonal feature #1: Photo/Pin/Quote of the Day #2: History or historical fact #3: Personality Profile/Case Study/Client Feature #1: Photo of the Day #2: Product Service Feature #3: Question Tweets: #1: #2: #3: #1: Photo of the Day #2: Trivia: #3: Question: #1: Photo of the Day #2: Cross-promote #3: Promote Videos on iTunes #1: Photo of the Day #2: Cross-promote #3: Promote Future event #1: Photo of the Day #2: Trivia: #3: Shout-out #1: Photo of the Day #2: Cross-promote feature story #3: Question Blog: Inspiration Blog Feature Bloggers Roundtable Personality Profile Photo Slideshow Overall-theme Management/Leadership Comprehensive Goal: To educate & engage with audience To promote external initiatives & to inform audience To inform audience of advances/techniques/ technology in To inform/educate audience on To engage (which audience) Measure of Effectiveness FB: ____ posts; ____likes, _____comments (aver. per post) Twitter: ___ tweets; ___ RT Blog: ____ page views FB: ____ posts; ____likes, _____comments (aver. per post) Twitter: ___ tweets;___ RT Blog: ____ page views FB: ____ posts; ____likes, _____comments (aver. per post) Twitter: ___ tweets; ___ RT Blog: ____ page views FB: ____ posts; ____likes, _____comments (aver. per post) Twitter: ___ tweets; ___ RT- Blog: ____ page views FB: ____ posts; ____likes, _____comments (aver. per post) Twitter: ___ tweets; ___ RT Blog: ____ page views
  30. 30. SOCIAL POSTING ACTIVTY – Has to Work for the WAY You do Business To start off, it’s good to know what the definition of “active” is. In terms of posting it’s: o 2-3 x a day on Facebook o 5-10 x a day on Twitter o 1 x a day on LinkedIn o 1-2 x a day on Google+ o 25-50 pins on Pinterest o 1-2 x a day on Instagram Example of “Active” Posting Ask: (80/20 Rule in Mind)  What results am I seeking?  Am I using lead magnets?  What are the first next steps?
  31. 31. FACEBOOK Find What’s New, Next & How it May Apply to Your Business or Business Approach
  32. 32. Take Clients/Prospects ”Behind the Velvet Rope” Integrate Your Business • Help Tell the Story • Shape the Narrative • Reinforce the Education/Information Engage the Expectation • Outreach • Responsive • Immediate
  33. 33. Clients Skew Younger? Consider: Snapchat- Revenue Close to $1 Billion 34 Snapchat has broad reach among young millennials and those in Generation Z Quick Direct Immediate
  34. 34. Top Social Business Integration Strategies Social Business RECAP • Prep • Presence • Path • Position • Pivot • Platform 1. Claim all necessary (not available) social platforms 2. Focus on top two or three platforms 3. Set up system which works for you 4. Ensure all directory listing are updated 35 Prep Plan Presence Position Pivot Platform
  35. 35. 1. Review 2. Revise Message 3. Refine 4. Repurpose across platform 5. Reuse - Frequency Bonus Objectives: Measured
  36. 36. SOCIAL BUSINESS PROCESS NEXT STEPS 1. Establish Your Social Content Map 2. Build Brandable Content 3. Select or Hire 1. Social Media Mgmt Tool 2. No Team: Virtual Assistant 3. Team: Coach or Strategist
  37. 37. Questions? Presented by Dawn Raquel Jensen Virtual Options Coaching & Training
  38. 38. Download this Presentation
  39. 39. Dawn Raquel Jensen Social Media Speaker Online Marketing Coach Social Business Trainer Dawn is the trusted advisor and social business strategist providing big-picture social business intelligence practices creating clients as leaders and industry influencers. @virtualoptions
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