Social Media Networking
               for Small Business
            Londonderry, NH Meetup




Copyright 2010 Cannot be ...
Overview
       ²    Social Media Marketing Tools
              ²   Facebook, Twitter
              ²   LinkedIn, YouTube
...
Goals of Social Media
       Marketing
       ²    Increase your presence on the Internet to
            attract more clie...
Interactive Marketing




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar M...
Social media marketing is
       not a fad!




Copyright 2010 Cannot be copied or edited without the prior written permis...
Who’s Using Social Media &
       Why?




Copyright 2010 Cannot be copied or edited without the prior written permission ...
What are most popular tools?
   ²    Facebook
   ²    Twitter
   ²    LinkedIn
   ²    YouTube
   ²    Blogging Sites
    ...
Top 3 Social Media Sites




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magneta...
Why you should care?
²   The more you use these “social media” tools the
    better chance to get to get noticed & found!
...
Social Media is a Cocktail Party
²   Similar to cocktail reception
²   No constraints of time or space
²   More public tha...
Goals of Social Media




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar M...
Goals of Social Media




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar M...
2 Principles to get better
       ranking & more followers
       ²    Content is “King”
              ²   Relevant
      ...
Implement S.U.C.C.E.S. factor
        ²    Story
        ²    Exceptional
        ²    Credible
        ²    Concrete
    ...
Chris Penn – Blue Sky Technologies

    Copyright 2010 Cannot be copied or edited without the prior written permission of ...
Chris Penn – Blue Sky Technologies

    Copyright 2010 Cannot be copied or edited without the prior written permission of ...
Chris Penn – Blue Sky Technologies

    Copyright 2010 Cannot be copied or edited without the prior written permission of ...
Chris Penn – Blue Sky Technologies

    Copyright 2010 Cannot be copied or edited without the prior written permission of ...
Social Media & Search Engine
Optimation
                                                           Facebook


            ...
The Cost
²   Facebook, Twitter, LinkedIn and almost all the social media
    marketing tools are FREE!
²   The Cost: “Your...
The Cost (continued)
²   You don’t have to be a techno whiz
²   Be creative!
     ²   You are already naturals at networki...
How often do I need to post?
    ²    Post Often! Provide value to your target audience
         (don’t just ramble)
    ²...
Social Media Tools
²   There are hundreds
     if not thousands of
                   tools!

²    Which ones should
     ...
Social Media Tools
²   Which tools
    maximize your
    effectiveness,
    expand your
    presence on-line,
    & build
...
Recommended Social Media Marketing Tools



       ²    Facebook
       ²    Twitter
       ²    LinkedIn
       ²    YouT...
Facebook
       ²    Social networking website where users can add
            friends and send messages, update personal
...
Facebook
       ²     Biggest user demographic: 35 -55 year
            olds!
              ²   Users with the largest “bu...
Some Local Facebook
       Businesses
       ²    Nutfield Publishing

       ²    Beantowne Coffee

       ²    Real Time...
Facebook
       ²    Separate your personal from your
            professional followers
       ²    Build a public profil...
Facebook Profile
       ²    First step – sign up (use your e-mail address that
            your clients use to contact yo...
Facebook Privacy Settings




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnet...
Facebook Business Page
                         What is your “Call to Action”




Copyright 2010 Cannot be copied or edite...
Measuring Facebook Metrics

       ²    http://facebook.grader.com/
       ²    Free tool to measure the power of a
      ...
Demo & Businesses
             Using Facebook



Copyright 2010 Cannot be copied or edited without the prior written permi...
Twitter
       ² World’s
       Largest water
       Cooler*



       *Chris Penn-Blue Sky Technologies
       @cspenn


...
Twitter
       ²    Free micro-blogging service that enables its users to
            send and read messages known as ”twe...
Microblogging & Tweeting
       ²    Twitter.com
              ²   Sign up & carefully choose your “Twitter” name!
       ...
Twitter Home page




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marke...
Twitter Profile & “tweets”




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magne...
Twitter Search
       ²    http://search.twitter.com




Copyright 2010 Cannot be copied or edited without the prior writt...
Advanced Twitter Search




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar...
Twitter Following/Followers
       Quantity vs. Quality of Followers?

       ²    You need both!
       ²    Start by bui...
Measuring Twitter Metrics

       ²    http://twitter.grader.com/
       ²    How Influential Are You On Twitter?
       ²...
Bit.ly
       ²    A URL shortener
       ²    A must use tool for microblogging
       ²    Also provides statistics to w...
Bit.ly




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
Bit.ly




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
Bit.ly




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
Some tools for posting to
       multiple sites simultaneously
       ²    TweetDeck

       ²    Hootsuite
              ...
Hootsuite
       ²    www.hootsuite.com




Copyright 2010 Cannot be copied or edited without the prior written permission...
Social Media & Smart Phones
       ²    A very important part of the social
            media mix
       ²    iPhone, Blac...
Foursquare
       ²    Great example of a “location-based”
            mobile appliction




Copyright 2010 Cannot be copi...
Foursquare
       ²    Use & get your customers to utilize this
            application, especially if you have a store
  ...
Foursquare




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Gro...
DEMO




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
for Business Owners

Doreen Nicastro Social Media Strategist
Networlding Boston Facilitator and Licensee
www.networlding.p...
Profile Elements
² Applications
  ² Link blog

  ² Share presentations

  ² Show current reading list

² Vanity URLS

  ² ...
Control your Brand




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Mark...
Next Generation
                                       Business Card




Copyright 2010 Cannot be copied or edited without...
Profile Headings




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Market...
Control your Brand




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Mark...
Next Generation
                                             Business Card




Copyright 2010 Cannot be copied or edited w...
Professional Profile




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Ma...
Next Generation
                                              Business Card




Copyright 2010 Cannot be copied or edited ...
Professional Profile




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Ma...
Professional Profile




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Ma...
Connections
² Advance Searches by
  ² People

  ² Jobs

  ² Companies

  ² Answers, Inbox, Groups

² Making Introductions
...
Advanced Job Search




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Mar...
Advanced Search
                                    Real Estate Company




Copyright 2010 Cannot be copied or edited with...
Advanced Search
                                                               Real Estate Company




Copyright 2010 Cann...
Request a free LinkedIn, Facebook or Twitter
 tutorial. Ask about Networlding for business,
 individuals, executive traini...
Demo

 http://www.linkedin.com/in/d
 oreennicastro


Copyright 2010 Cannot be copied or edited without the prior written p...
YouTube
       ²    Video sharing website
       ²    3rd largest “search engine”
       ²    Users can upload and share v...
YouTube
       ²    Use if applicable to your business
       ²    Some small business examples
              ²   Real Est...
YouTube
       ²    Availability of cheap video editing and
            publishing tools allows video shot on
            ...
YouTube
       ²    Hire a professional to shoot/edit for
            your business
       ²    Fred Light
              ²...
²    DEMO




Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Grou...
ROI of Social Media Marketing
       ²    Expand your presence in the market
       ²    Strengthen your reputation
      ...
ROI of Social Media Marketing
       ²    Stay on top of and understand the latest trends
       ²    Be creative! It’s OK...
Social Media & Networking
       ²      It will help you get leads

       ²    It will help increase your pipeline

     ...
Real Time Networking
 Speed Networking For The Busy Business Professional




Copyright 2010 Cannot be copied or edited wi...
Real Time Networking
       ²    Speed networking is by far the most
            productive, efficient way to network
    ...
Need help?
                  Social Media Workshops &
                          Consulting
                          Neil ...
²    Doreen Nicastro, MPH
            Social Media Strategist & Networlding Facilitator
       ²    Nicastro Consultants
 ...
²    Email:
              ²   fred@fredlight.com
       ²    Mobile Number:
              ²   (617) 863-0749
       ²    O...
²    Real Time Networking
              ²   http://www.facebook.com/RealTimeNetworking
              ²   http://www.meetup...
Panel Discussion/Questions




                           Prize Giveaways



Copyright 2010 Cannot be copied or edited wit...
Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
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The 411 Of Social Media Networking For Small Business

  1. 1. Social Media Networking for Small Business Londonderry, NH Meetup Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  2. 2. Overview ² Social Media Marketing Tools ² Facebook, Twitter ² LinkedIn, YouTube ² Panel Discussion/Q&A ² Networking “Meet & Greet” Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  3. 3. Goals of Social Media Marketing ² Increase your presence on the Internet to attract more clients ² Make yourself more searchable (Google) ² Connect and engage ² Promote and sell/brand yourself or your company ² Expand your community & increase prospects ² Generate more revenue! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  4. 4. Interactive Marketing Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  5. 5. Social media marketing is not a fad! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  6. 6. Who’s Using Social Media & Why? Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  7. 7. What are most popular tools? ² Facebook ² Twitter ² LinkedIn ² YouTube ² Blogging Sites ² Google Blogger, WordPress, Typepad Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  8. 8. Top 3 Social Media Sites Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  9. 9. Why you should care? ² The more you use these “social media” tools the better chance to get to get noticed & found! ² Higher ranking of Internet search engines ² 70% of users trust “organic searches” vs paid searches Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  10. 10. Social Media is a Cocktail Party ² Similar to cocktail reception ² No constraints of time or space ² More public than a website ² Can have a two-way conversation with your audience Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  11. 11. Goals of Social Media Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  12. 12. Goals of Social Media Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  13. 13. 2 Principles to get better ranking & more followers ² Content is “King” ² Relevant ² Remarkable ² Links are “Queen” ² Always link back to web site URL shortner Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  14. 14. Implement S.U.C.C.E.S. factor ² Story ² Exceptional ² Credible ² Concrete ² Emotional ² Storyboard Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  15. 15. Chris Penn – Blue Sky Technologies Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  16. 16. Chris Penn – Blue Sky Technologies Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  17. 17. Chris Penn – Blue Sky Technologies Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  18. 18. Chris Penn – Blue Sky Technologies Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  19. 19. Social Media & Search Engine Optimation Facebook YouTube Other SM Tools Website/Blog Or Storefront Twitter LinkedIn Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  20. 20. The Cost ² Facebook, Twitter, LinkedIn and almost all the social media marketing tools are FREE! ² The Cost: “Your Time!” ² Requires a considerable investment of time to see tangible results – new clients ² You’ll get leads over time but you’ll close a transaction because you good at what you do! ² It won’t replace print media advertising ² Social media marketing is just another form of relationship building/networking, not a replacement ² It’s not a magic bullet! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  21. 21. The Cost (continued) ² You don’t have to be a techno whiz ² Be creative! ² You are already naturals at networking & forming community connections ² This is just another marketing tool in your portfolio! ² The butcher, the baker, the candlestick maker are all taking the leap ² Your competitors are taking advantage of social media ² Get a jumpstart on them! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  22. 22. How often do I need to post? ² Post Often! Provide value to your target audience (don’t just ramble) ² Post meaningful information that builds your brand and drives traffic to your blogs, web site or your store front! ² Posting frequently will increase your sites SEO (Search Engine Optimization or rankings– Google, Yahoo, Bing search) ² Create a strong following on Facebook, Twitter & LinkedIn ² It’s a big commitment that can’t be outsourced ² Share your expertise & value – clients will begin to notice! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  23. 23. Social Media Tools ² There are hundreds if not thousands of tools! ² Which ones should you use? Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  24. 24. Social Media Tools ² Which tools maximize your effectiveness, expand your presence on-line, & build awareness? Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  25. 25. Recommended Social Media Marketing Tools ² Facebook ² Twitter ² LinkedIn ² YouTube Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  26. 26. Facebook ² Social networking website where users can add friends and send messages, update personal profiles to notify friends about themselves ² Also used to build a “business” page easily where you can attract fans to your page ² Users can join networks organized by city, workplace, school, and region ² January 2009 compete.com study ranked Facebook as the most used social network ² October 2009 – 350 million users & growing! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  27. 27. Facebook ² Biggest user demographic: 35 -55 year olds! ² Users with the largest “buying power!” ² Best Buy – November 2009: 1 million + fans to the Facebook Best Buy page! ² Pepsi pulled it’s $60million TV super bowl ad for a $20 million social media ad! ² Many small businesses in the community are using these tools! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  28. 28. Some Local Facebook Businesses ² Nutfield Publishing ² Beantowne Coffee ² Real Time Networking ² PSNH Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  29. 29. Facebook ² Separate your personal from your professional followers ² Build a public profile that elaborates your expertise & personality ² Your clients don’t care about your cat or status updates telling you friends you’re playing Farmville! ² Build a Facebook “Business Page” ² Allows you to separate your personal friends from your professional or business clients Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  30. 30. Facebook Profile ² First step – sign up (use your e-mail address that your clients use to contact you) ² Upload a “professional looking” photo ² Create a short bio & include your Twitter account & company website or blog ² Set your Privacy settings to only allow what you want the public to view ² Don’t include religious or political views ² Keep controversial groups, pages, etc. personal ² No “dinner table” conversations – you’ll loose clients ² And…..they will get included in Google Search Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  31. 31. Facebook Privacy Settings Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  32. 32. Facebook Business Page What is your “Call to Action” Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  33. 33. Measuring Facebook Metrics ² http://facebook.grader.com/ ² Free tool to measure the power of a Facebook business page or user ² The Facebook Grade measures the reach and authority of a Facebook page ² What is your grade & how to improve ² Visit: http://www.hubspot.com/social-media- marketing-kit-a Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  34. 34. Demo & Businesses Using Facebook Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  35. 35. Twitter ² World’s Largest water Cooler* *Chris Penn-Blue Sky Technologies @cspenn Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  36. 36. Twitter ² Free micro-blogging service that enables its users to send and read messages known as ”tweets” ² Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as “followers” ² Senders can restrict delivery to those in their circle of friends or, by default, allow open access ² Users can send and receive tweets via the Twitter website, Mobile phone or external applications ² Most popular and easy-to-use “microblogging” tool! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  37. 37. Microblogging & Tweeting ² Twitter.com ² Sign up & carefully choose your “Twitter” name! ² Add a short bio & picture that is relevant to real estate & you! ² Objective is to grow your followers ² Share relevant information ² Follow groups of interest ² Same King/Queen & SUCCESS concepts apply ² Relevant content (99% provide link) & your comments ² Use bit.ly to shortner URL ² Deliver the best and freshest most relevant information possible to potential clients (“followers”) Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  38. 38. Twitter Home page Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  39. 39. Twitter Profile & “tweets” Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  40. 40. Twitter Search ² http://search.twitter.com Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  41. 41. Advanced Twitter Search Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  42. 42. Twitter Following/Followers Quantity vs. Quality of Followers? ² You need both! ² Start by building a decent size“quality” following first (sales funnel) ² Use Twitter widget to build “Quantity” ² Influencers, communicators, evangelists ² See my blog for article on how to expand followers ² Use Twitter search tool to find users by location Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  43. 43. Measuring Twitter Metrics ² http://twitter.grader.com/ ² How Influential Are You On Twitter? ² Free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded ² What is your grade & how to improve? ² Visit: http://www.hubspot.com/social-media- marketing-kit-a Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  44. 44. Bit.ly ² A URL shortener ² A must use tool for microblogging ² Also provides statistics to who clicked on link ² Use the Mozilla or Google Chrome Plug- In Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  45. 45. Bit.ly Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  46. 46. Bit.ly Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  47. 47. Bit.ly Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  48. 48. Some tools for posting to multiple sites simultaneously ² TweetDeck ² Hootsuite ² My favorite & recommended to use ² Can post to Facebook profile, Facebook Page, Twitter, LinkedIn, blog at the same time ² Can also use to monitor all your accounts at once ² Both applications available for mobile phones Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  49. 49. Hootsuite ² www.hootsuite.com Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  50. 50. Social Media & Smart Phones ² A very important part of the social media mix ² iPhone, Blackberry, Droid, Nokia, Palm, smart phones bring your social media message “mobile” ² Facebook, Tweetdeck, Google Reader, Meetup, LinkedIn & many social media tools are available Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  51. 51. Foursquare ² Great example of a “location-based” mobile appliction Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  52. 52. Foursquare ² Use & get your customers to utilize this application, especially if you have a store front!! ² Restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint “AJ Bombers” in Milwaukee, WI ² Pretty impressive considering there are approximately only 300-400 total Foursquare users in the area!! ² Increased Sunday sales by 110%!! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  53. 53. Foursquare Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  54. 54. DEMO Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  55. 55. for Business Owners Doreen Nicastro Social Media Strategist Networlding Boston Facilitator and Licensee www.networlding.proxurve.com/boston/ www.nicastroconsultants.com doreen@nicastroconsultants.com * Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  56. 56. Profile Elements ² Applications ² Link blog ² Share presentations ² Show current reading list ² Vanity URLS ² Showcase business websites Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  57. 57. Control your Brand Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  58. 58. Next Generation Business Card Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  59. 59. Profile Headings Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  60. 60. Control your Brand Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  61. 61. Next Generation Business Card Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  62. 62. Professional Profile Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  63. 63. Next Generation Business Card Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  64. 64. Professional Profile Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  65. 65. Professional Profile Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  66. 66. Connections ² Advance Searches by ² People ² Jobs ² Companies ² Answers, Inbox, Groups ² Making Introductions ² Showcase business websites Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  67. 67. Advanced Job Search Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  68. 68. Advanced Search Real Estate Company Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  69. 69. Advanced Search Real Estate Company Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  70. 70. Request a free LinkedIn, Facebook or Twitter tutorial. Ask about Networlding for business, individuals, executive training packages and pricing: doreen@nicastroconsultants.com www.nicastroconsultants.com http://networlding.proxurve.com/boston/index .cfm http://www.linkedin.com/in/doreennicastro Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  71. 71. Demo http://www.linkedin.com/in/d oreennicastro Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  72. 72. YouTube ² Video sharing website ² 3rd largest “search engine” ² Users can upload and share videos ² Subsidiary of Google ² Great tool for viral marketing ² Can embed videos within website, blogs, social media sites (Facebook) Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  73. 73. YouTube ² Use if applicable to your business ² Some small business examples ² Real Estate ² Restaurants ² Bands ² Advertisements, education, customer relations (PSNH) ² Can use Smartphone, Flip Cam to create quality viral videos Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  74. 74. YouTube ² Availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited & distributed virally on the web, by email, website or social media sites ² Requires some technical skills & much time ² “LiveStream” real-time to audience Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  75. 75. YouTube ² Hire a professional to shoot/edit for your business ² Fred Light ² Nashua Video Tours ² Boston.Web.TV Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  76. 76. ² DEMO Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  77. 77. ROI of Social Media Marketing ² Expand your presence in the market ² Strengthen your reputation ² Expand your clients! ² Be patient – it takes some time to build a presence on-line just like it does your biz ² Get on-board –your competitors are using it & getting noticed ² Don’t use the tools you think will expand your presence Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  78. 78. ROI of Social Media Marketing ² Stay on top of and understand the latest trends ² Be creative! It’s OK to be funny too – tie it to your biz! ² Think about innovative ways you can use these applications to generate traffic to your website and/or your physical store ² Harness the power of social media sites and applications to attract customers. ² Look around – I did most of this via social media marketing! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  79. 79. Social Media & Networking ² It will help you get leads ² It will help increase your pipeline ² It will help increase your brand ² But face-to-face typically closes deals! Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  80. 80. Real Time Networking Speed Networking For The Busy Business Professional Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  81. 81. Real Time Networking ² Speed networking is by far the most productive, efficient way to network ² Format allows individuals to meet one- on-one in five-minute increments ² Fast paced, exciting and extremely effective professional networking experience Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  82. 82. Need help? Social Media Workshops & Consulting Neil Deluca M: 603.560.7686 neil@themagnetargroup.com Facebook: Social Media Magnetar Twitter: @njdeluca LinkedIn: www.linkedin.com/in/neildeluca My Blog: http://blog.themagnetargroup.com/ Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  83. 83. ² Doreen Nicastro, MPH Social Media Strategist & Networlding Facilitator ² Nicastro Consultants Aligning People with Technology ² Connect with me: http://www.linkedin.com/in/doreennicastro http://networlding.proxurve.com/boston/ www.nicastroconsultants.com ² Follow: http://twitter.com/nicastrod ² http://www.meetup.com/Networlding-Boston/ ² 617-271-3769 Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  84. 84. ² Email: ² fred@fredlight.com ² Mobile Number: ² (617) 863-0749 ² Other: ² (617) 863-0749 ² AIM: ² BostonGuy500 ² Website: ² http://www.NashuaVideoTours.com http://www.BostonWeb.TV http://www.ElegantHomePhotos.com http://www.NashuaWebDesign.com http://www.FredLight.com http://www.LoveLanceALot.com Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  85. 85. ² Real Time Networking ² http://www.facebook.com/RealTimeNetworking ² http://www.meetup.com/RealTimeNetworking/ Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  86. 86. Panel Discussion/Questions Prize Giveaways Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.
  87. 87. Copyright 2010 Cannot be copied or edited without the prior written permission of The Magnetar Marketng Group.

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