2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
JOB ROLES
Games Artist
The lowdown:
• Creating the visual elements of games such as characters, scenery, objects, textures etc.
• Creating concept art and storyboards.
What I need:
• Portfolio demonstrating my range of work and originality of style
• Able to draw from life
• Knowledge of anatomy and architecture
• Able to convey facial expression and emotion
• Have flair with colour, composition, perspective, modelling and texturing techniques and lighting and mood
• Have a skill in comic book art.
• Able to work in a team and independently
• Be imaginative and creative
• attention to detail and have strong powers of observation
• Good communication skills
• Knowledge of health and safety procedures
Types of game artist:
• Concept artist - usually using traditional materials (e.g. pen and paper) rather than computer software, the Concept Artist sketches ideas for the game worlds, characters, objects, vehicles, furniture, clothing, etc. They also suggest level
designs, colour schemes, and the mood and feel of the game. Although not involved in creating the actual game art, their concept will shape the look of the game
• 3D modeler - builds the characters, objects and environments of the game, including life forms, scenery, vegetation, furniture, and vehicles, etc. They need to balance visual richness and detail with the limitations of the game's technology
• 2D/Texture artist - creates and applies textures to characters, environments and game items, such as the surfaces of walls and floors of buildings. This is also a highly skilled area, which requires considerable knowledge of lighting,
perspective, materials and visual effects
Qualifications:
• A degree or HND in an art subject such as fin art, graphic design or illustration.
• I can also take higher education in game courses that are awarded creative skillset tick.
3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
anon. (unknown). Games Artist. Available:
http://creativeskillset.org/job_roles/330_games_a
rtist. Last accessed 24/10/2017.
5. Research:
Describe how you located, retrieved and stored information:
For my research I searched the websites that my tutor recommended onto safari. The main site I used a was called
creativeskillset.org and found description about being a game artist, directing, acting, screen writing. I mainly looked at the
requirements for the job as well as hours and salary as it would be easy to make the information look visually pleasing in my
info-graphic. I also looked into other websites like https://www.linkedin.com and other useful sites that I located on google
search. After my research was done i created a draft for my info-graphic so that i can have an easy understanding of where
my information will go as well as a cool designs. I put all this information onto my proforma so that I have a summary of
what I need to put into my infographic instead of always going onto the website.
6. Client research:
Put your client research here.
http://www.irn-bru.co.uk/all/baby
Things to consider:
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Who is your client, what do they make, how do they advertise their products?
My client is irnbru, they do make accessories and clothing however they are famously well known for there drinks. Most of their adverts are comedic like
for instants the most popular adverts have a certain consistent theme of the irnbru drink helping the protagonist go through a difficult situation fitting the
slogan “irnbru gets you through”. For example this advert has the protagonist dealing with his new born child being called “fanny” by his wife and
assumably his mother In law. Every time he takes a drink he suddenly calms and makes a positive statement about the situation as does all there adverts
with this theme. A lot of these adverts they do has a certain rhythm being that a main problem accurse and the protagonist takes a drink but then another
secondary problem appears making them drink again. They also have the slogan “irnbru gets you through” put at the end cleverly written on something
related to story of the adverts like for example a new baby card at the end of the “fanny” advert. These adverts are more targeted to older audiences as
the comedy is very mature and is defiantly not suitable for younger audiences. What makes it funny is the fact that it feels like its breaking the rules and
isn't going the same route as kid friendly adverts.
Use screen shots, images and links to help show your research.
7. Client research:
Put your client research here.
http://www.irn-bru.co.uk/all/xtra
Things to consider:
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Who is your client, what do they make, how do they advertise their products?
My client is irn bru, one of most famous Scottish company that makes unique tasting drinks. They make many comedic adverts to push there drink to become
more popular. Some of these adverts only focus on certain special irnbru products like for example the irn bru xtra advert. The advert consists of a narrator
stating the fact that irnbru extra has no sugar but still having extra taste. This part of dialogue is a simple fact of what the new drink holds while showing us a
comedic visual of a man liking the drink. This then takes a turn towards a more surreal theme when the narrator says “that’s not all”. The visuals then shows
us many talking heads telling us the effects irnbru had on them but in a supernatural way like for example talking to animals, becoming invisible and even
reviving someone from death. This surreal take on irnbru is done in a comedic way so that it can be more memorable and entertaining. This can also trick the
mind to think that irnbru xtra has a very special taste as all the talking heads are having special powers.
Use screen shots, images and links to help show your research.
8. Client research:
Put your client research here.
https://goo.gl/images/oWcKJH
Things to consider:
Who is your client, what do they make, how do they advertise their products?
The irnbru company aren't only just well known for there video adverts but have a tonne of posters scattered around places on billboards. These poster are
all similar in layout as there is always a black and image cover half the page with an orange background covering the other half. The orange half always has a
quote or statement about the black and white image. like for example the black and white image of a goth has the statement next to it saying “cheer up
goth, have an irnbru”. Many other posters have a comedic quote like for example the image of a cow has the quote “when im a burger, I want to be washed
down with irn-bru”. Some other posters are fairly mature In humour like for instants the one with the image of the girl in a bikini with the quote “irn-bru. I
never knew 4/12 inches could give me so much pleasure”. This is of course an adult joke with a sexual reference. The quotes are always in the orange in a
blue colour overly. These colours are iconic to the brand are very bright and outstanding.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
9. Client research:
Put your client research here.
https://www.youtube.com/watch?v=t5Dny-s27Dk
Things to consider:
Who is your client, what do they make, how do they advertise their products?
This particular advert of the irn-bru company is fairly different to the other mature adverts like most of them. This adverts opens with a dark room with a group of goths looking fairly
miserable and assumably one of the characters mother comes in with irn-bru drinks. The light orange colours heavily contrasts with the dark room implying that the drink is more
positive and attractive. The music also relates to the goth room with bell sounds while also being comedic as it’s a stereotype. The characters then drink the irn-bru which makes their
frown turn into a smile. The scene then cuts to the outside showing them dance out the house. The bright outside defiantly is a sudden change implying that the visual effect is
referencing the drinks effect on the characters. The song also changes emphasising the characters change. They then see a sign saying Blackpool with targets British audiences as
British people are more knowledgeable to Blackpool than Scottish. They then go to beach with coffin suffer boards still stereotyping there characters in a comedic fashion so that it can
be more memorable to the audience. They then advertise there drinks to another level as they have the characters on a rollercoaster with is irn-bru branded. The rollercoaster is also
designed with blue and orange colours. It then ends with the characters in jump freeze frame with the slogan “feel phenomanal” above them.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
10. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru are apart of the Barr company which specializes in fizzy drinks. They make many flavoured fizzy
drinks from vanilla to cola. famous companies are more focused on there certain flavour like for instants
Coca-Cola only focus on cola making them taste better than Barrs cola drinks however what make Barr
unique is there Scottish Irn-Bru drinks. Irn-Bru is what keeps the Barr company going with its strange but
delicious flavour rivalling famous drinks such as Sprite and Coke. The down side in this competition I that
Irn-Bru has not hit world wide and is mostly popular in Scotland and some places in europe while coke is
everywhere. The reason for this I think is because coke is much more older company introdcues in the
1880,s while irn-bru was only introduces 37 years ago in the 1990,s. This gives a great advantage to coka-
cola as they have had time to spread there drinks around the world however the fact that Irn-bru has
reached many places in europe and united states within a short period shows how fast they are growing.
Lot of the attention goes to how Irn-Bru advertises there products compared any other drinks out there
making viral videos such as the “irn bru gets ya thru” ads. These adverts have adult humour making it
very different to many adverts such as coke as they target all ages. The adult humour also stereotype
Scottish nature in comedic way.
11. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
The coca-cola company is far more popular and well known than Irn-bru which makes it hard for them to
compete and is an unfair comparison. The drinks that are most common within the regions around Britain
as well as Irn-Bru is lucozade. They have also hit most places in Europe as well as Asia. They are also much
older than Irn-Bru originating in Newcastle in 1927. They make many flavoured drinks but all came from
their most popular flavour orange. This shows that lucozade have not made a unique favour like Coca-Cola
and Irn-Bru. Unlike Irn-Bru lucozade went to make drink specialised for sport while Irn-Bru only made fiery
Irn-Bru which was only made for a limited time and was not specific to anything but flavour. This made
lucozade very popular earning sponsers by famous athletes as well as advertisements.
12. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
This question is to show the competition for irn-bru. For example the choices of drinks people
mostly prefer is both Coca Cola as well Fanta getting 5 answers while Irn-Bru has only 2 answers
on tie with ”i don’t like fizzy drink” votes. This informs me that I may haver to look into the way
both Fanta and Coca Cola advertise and market there products and enforce it within my adverts.
Irn-bru got the quickest choices which shows that they are defiate answer for people who prefer
Irn-bru.
13. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
14. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
15. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
This is one of my advergame ideas called shipyard boy. This
game consists of the playable character called shipyard boy
building a ship around the ship frame. There are platforms
and stairs going up the frame. To build the ship you have to
catch all the building materials that are falling down from the
sky and place it where the game is indicating you to place it.
While you do this you have to dodge the bombs as well
catching irn-bru bottles to keep your strength bar high. If you
don’t catch the irn-bru bottles the strength bar slowly
decreases. Bombs takes out chunk of strength making it
decrease faster. There is also a timer to show how fast you
build the ship and there is an option to have a time limit
making the game more challenging.
16. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Capture the Bru is also an adver-game idea
consisting on two players or one CUP. The
aim is to beat the other player to collect the
irn-bru drinks and retrieve it back to your
base. The irn-bru drinks automatically spawn
randomly around the map after someone
has retrieved a drink. Whoever has collected
the most drinks wins. The amount of drinks
you have collected is indicated at your base.
You can even attack the other player to make
him drop the drink in order for you to steal
it. There are different character and map
choices to suit your liking and making he
game more larger.
17. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
My first irn-bru plan I made was done like a rough
story board. This story starts with a shot of a man
sitting next to fire within a forest. The next shot is
of an irn-bru drink saying “hey dude” while
holding logs. The next shot is of the man noticing
a drink talking leading up to next shot of his face
drooling. The irn-bru reacts with “what?”. The
man then chases the irn-bru desperately while the
irn-bru runs in terror. Then theres a close up shot
of the irn-bru running and then getting caught by
the man. The man then drinks the irn-bru but
then it reveals that the man is chewing on another
man. The last shot is of the irn-bru bottle and can
in the foreground with the title and slogan while
the man is trying to eat another man in the
background.
18. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
This plan is also done in a rough stroryboard
style. It starts with a guy happily walking down a
street with water in one hand. He then gets
pushed over by a man dressed in orange. This
man starts to yell at him and demanding him to
drink the irn-bru while the guy is on the ground
in fear. The irn-bru drink is also trying to
convince the guy shouting “drink me!”. The end
shot has the irn-bru drinks in the foreground as
well as the title and slogan while the man is still
shouting at the guy in the background.
19. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
This story starts with a shot of a man sitting next to fire within a forest. This time story starts with the same shot of a
man sitting next to fire within a forest looking cold and thirsty. The next shot is of a talking irn-bru drink saying “hey
dude” while holding logs. The next shot is of the man noticing a drink leading up to next shot of his face drooling with
excitement. The irn-bru reacts with confusion and asks “what?”. The man then chases the irn-bru desperately while the
irn-bru runs in terror. While the camera pans following the characters running a tree then obscures the view for a split
second and reveals that the irn-bru is a man still getting chased by the the thirsty character. The last shot has the irn-
bru drink and can in the foreground with the title and slogan while the thirsty man is chasing the other character
around the fire in the background.
20. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
21. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
22. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
23. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
24. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
25. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
26. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
27. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Sound and music
For my sound effects I may have to find 8bit/64bit sound effects online as I have no idea how to make them. I will sounds to
suit gun sounds, jumping sounds, walking sounds, talking sounds, explosive sounds and monster sounds. I will find sounds
that are inspired by most Nintendo classics like Pokemon, Metroid, Mario and Zelda. This website called
https://www.pond5.com/sound-effects/1/pixel.html has many professional royalty free sound effects I can use. For my
music I will have to make it on garage band so that its unique and not copyright. To make this 8bit/64bit ill use the chiptune
instrument.
28. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
THE IRN-BRU
WAY
29. Finished Stuff:
Finished pieces to be displayed on your blog.
https://tahmid-ahmed1234.blogspot.co.uk/2017/10/irn-bru-tv-
adverts.html#comments
