unit 1

1. Production Techniques
Evaluation
Rachel Haw

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium there
are a lot of different tools you can use to make
the poster unique to your style.
• Disadvantages of working in this medium if
not experienced in the photo shop it takes
longer to make things because you have to
learn what everything means and does.

4. Graphic Design Production
To me the picture stands out more
as well in the original there is too
much going on to understand
what is wanted from the drink but
mine shows the product the
slogan and the logo and all the
pictures are relevant to the
drink.+
The similarities are
that both posters have
the coke logo but just
in different colours.
Also both have a
slogan, not the same
slogan but the both
feature one, that is it
for similarities which is
what I wanted as I
didn’t want it to be
exactly the same as the
ones before or they
wouldn’t be original.
I have gone for a
different approach to
the posters compared
to the original style,
this is because I
wanted to show the
actual drink as a
selling factor.
Also I have apps
on my poster to
help show that
you can find
cola on each of
these social
media apps.
To show how refreshing the
product is can boost sales
and this is all from the
actual drink, this is because
it sends signals to the brain
to make people thirsty and
want to go buy the drink.

5. Graphic Design Production
Strengths
It have the logo and the
apps also it features the
actual drink itself. The
text is different and is
thin to represent the
space for the happiness.
Because it is more
simple it helps to
support the slogan of
room.
Weaknesses
Probably add more detail
to the picture. I also could
have probably done
something more funny or
catchy that people will
remember more as mine
is a little bit sophisticated
so it wont be as well
known if it isn’t as funny
or stands out.

6. Radio Production
• Advantages of working in this medium handy skill to have
when working with media as it can come in use with other
aspects of the subject like film making or adverts with voice
overs when there is a moving pictures.
• Disadvantages of working in this medium its really tricky to
work it out on your own if you have never used it before so
you will need constant assistance at the beginning to get the
help so for using it at home its really hard but in lesson it is
bearable.

7. Radio Production
In my version of a coca cola advert I have different sounds but
keep the cliché drinking of the coke with the “ahh” at the end to
keep a memorable part of cokes previous adverts. The advert
starts with me presenting asking a rhetorical question to the
audience that is relatable to them, capturing there attention.
After koda says a line about how exhausted he is and that is said
in a low dry voice to sound dehydrated, this is followed by the
sounds of a can opening and been drank followed by the “ahh”
to emphasise the fact that he is more hydrated and refreshed
that leads into the taste the feeling.
The reasons I have set my radio advert up like this is because it is
like a classical advertisement but with my own twist as coke
don’t really use the rhetorical question. This makes it stand out
compared to other coke advertisements meaning more people
will be intrigued into listening.

8. Radio Production
• The strengths of my advert is that it is different and stands out a lot more
than regular coke adverts with the rhetorical question, it triggers people
into asking themselves if this is true and then when it clicks that it is true
the can then relate to the advert so listen in more intensely.
• The weaknesses are that it as smooth as I would like it also the accsents
are very different to the usual adverts voice so it would be quite confusing
to some people why it is like that.

9. Video Game Experiments

10. Video Game Production
• Advantages of working in this medium you get to
understand the different aspects of the
Photoshop and the different tools that you can
use for other things.
• Disadvantages of working in this medium
• It was quite difficult and you cant make detailed
things because the blocks are quite large so you
have to be really good at imagining.

11. Video Game Production
Similarities
They both have coca cola logo on it and
the product somewhere on the screen
red is used in both of them and there is
a sliding effect.
Differences
Two different kind of games one is a
point system one is a push gif kind of
game mine is Christmas themed and
this one is just a normal game, also
this one is very detailed and mine is
more pixelated.

12. Video Game Production
I used the colour wheel to get all my different colours to
make it vibrant. I used the pencil tool to draw my different
characters and background.
I used the time line to create the movement of the sled
with the can on attached with the taste the feeling sign so
that it looks like it is pulling the sign.
I copied the layers and put them on top of each other to
make a movement.

13. Comparison
• Which product do you believe advertises the
product the best? Why? The poster as it has
more detail and works a lot better because it
is fresh and new and doesn’t look as scruffy.
• Which of your products is the most
professional? Why? The poster as it was clean
and fresh which made it stand out more.