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Digital Connectedness: Taking Ownership of Your
          Professional Online Presence
                Sue Beckingham


  Thinking Out Loud 2012, Undergraduate Research Conference
                    York St John University
A social network is a social structure made up of a set of
     actors (such as individuals or organizations) and
   the dyadic ties (interaction) between these actors.
Why networks matter


                 “Power does not reside in
            institutions, not even the state or
                    large corporations.
It is located in the networks that structure society . . .”
                                                Manuel Castells
Busy Connected Network
       Structures
What Happens In An Internet
        Minute?
Network benefits

         Access to information,
       knowledge and experience.

 The goal in a network is to make all the
experience, skills and knowledge – tacit or
explicit – available to anyone at the point
                   of need
                                   Anklam 2007
Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
Think for a moment about
• your connections

• what you share with others

• and why....

                Hold those thoughts
Communication Spectrum
• Collaborating                             •    Replying
• Moderating                                •    Posting and Blogging
• Negotiating                               •    Networking
• Debating                                  •    Contributing
• Commenting                                •    Chatting
• Net meeting, Skyping,                     •    E-mailing
  Video Conferencing                        •    Twittering/microblogging
• Reviewing                                 •    Instant Messaging
• Questioning                               •    Texting
                    Churches, A. (2009) Blooms Revised Digital Taxonomy
              http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
Solis and Thomas (2009)
                                http://www.theconversationprism.com
Your personal choice of tools
Your personal level of involvement

                    •   Creators
                    •   Conversationalists
                    •   Critics
                    •   Collectors
                    •   Joiners
                    •   Spectators
                    •   Inactives
Online connectedness
• Enables and provides support for learning
• Can increase the effectiveness of learning
• Can increase access to learning.
• Allows people to connect with each other in
  spite of geographical distances
• Provides a forum and permission to participate
• Complements face to face communication

                                       Adapted from George Siemens
                                         http://www.elearnspace.org
Consider
how you
 might
use your
network
We live in a world of mobile, social
       and always-on media
More than ever before, humans need to teach
and learn from each other about human-centric
             ways to use new tools.
 One important step that people can take is to
become more adept at five essential literacies:

                             1.   Attention
                             2.   Crap detection
                             3.   Participation
                             4.   Collaboration
                             5.   Network know-how.

                                     Howard Rheingold, 2012
                              Net Smart: How to Thrive Online
Clay Shirky argues that
“It is not information overload,
         it is filter failure”
<< Smarter collaborative filtering

           Information need
           Critical evaluation
           Selection




 Useful information
New Skills
Future Work Skills 2020

         Virtual collaboration - Ability to
         work productively, drive
         engagement and demonstrate
         presence as a member of a virtual
         team.

         New-media literacy - Ability to
         critically assess and develop
         content that uses new media
         forms, and to leverage these
         media for persuasive
         communications.
The potential to develop global connections
Learner 2.0
                                                         • Operate within decentralised
                                                           and deliberately formed
                                                           networks of tools, resources
                                                           and people

                                                         • Established through
                                                           contributions to blogs,
                                                           tweets/tweeting via Twitter;
                                                           sharing slides (Slideshare) etc

                                                         • Crowdsource ideas,
                                                           active/passive social search e.g.
                                                           for research or assessment

                                                         • Importantly it is both personal
Source: David Hopkins, 2009, University of Bournemouth     and collaborative
http://www.dontwasteyourtime.co.uk @hopkinsdavid
http://socialmedia4us.wordpress.com/
Graduate Attributes

   ‘Our country will need
  different kinds of student
  experiences to enable its
graduates to contribute to the
      world of the future’.
                  Prof. Paul Ramsden,
                 JISC Student Experiences of Technology:
   http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx
However....
    Unlike
 footprints in
the sand your
    digital
footprints are
  permanent
How will your digital shadows from your past
           impact on your future?
The will to win, the
 desire to succeed,
  the urge to reach
your full potential...
 these are the keys
that will unlock the
  door to personal
     excellence.

     Confucius
Digital Connectedness: Taking Ownership of
                 Your Professional Online Presence

Developing pathways to connectedness essentially commences
with family and friends, but over time new connections outside
 of these circles begin to form ever increasing and interlinking
circles. These informal and formal networks have the potential
   to help you unlock new doors to new opportunities. Social
   media can without doubt provide excellent communication
         channels and a space to develop your network of
 connections. Nonetheless as your online presence expands it
 leaves behind both digital footprints and digital shadows; and
   this needs to be given due consideration. This keynote will
look at the value of developing a professional online presence
  and why as future graduates you need to take ownership of
                              this.

    http://www.yorksj.ac.uk/ltd/ltd/student-engagement/undergraduate-research-confere.aspx
Sue Beckingham
      @suebecks
Sheffield Hallam University

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Digital Connectedness: Taking Ownership of Your Professional Online Presence

  • 1. Digital Connectedness: Taking Ownership of Your Professional Online Presence Sue Beckingham Thinking Out Loud 2012, Undergraduate Research Conference York St John University
  • 2. A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties (interaction) between these actors.
  • 3. Why networks matter “Power does not reside in institutions, not even the state or large corporations. It is located in the networks that structure society . . .” Manuel Castells
  • 5.
  • 6. What Happens In An Internet Minute?
  • 7.
  • 8. Network benefits Access to information, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
  • 9. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
  • 10. Think for a moment about • your connections • what you share with others • and why.... Hold those thoughts
  • 11. Communication Spectrum • Collaborating • Replying • Moderating • Posting and Blogging • Negotiating • Networking • Debating • Contributing • Commenting • Chatting • Net meeting, Skyping, • E-mailing Video Conferencing • Twittering/microblogging • Reviewing • Instant Messaging • Questioning • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  • 12. Solis and Thomas (2009) http://www.theconversationprism.com Your personal choice of tools
  • 13. Your personal level of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
  • 14. Online connectedness • Enables and provides support for learning • Can increase the effectiveness of learning • Can increase access to learning. • Allows people to connect with each other in spite of geographical distances • Provides a forum and permission to participate • Complements face to face communication Adapted from George Siemens http://www.elearnspace.org
  • 16. We live in a world of mobile, social and always-on media
  • 17. More than ever before, humans need to teach and learn from each other about human-centric ways to use new tools. One important step that people can take is to become more adept at five essential literacies: 1. Attention 2. Crap detection 3. Participation 4. Collaboration 5. Network know-how. Howard Rheingold, 2012 Net Smart: How to Thrive Online
  • 18.
  • 19. Clay Shirky argues that “It is not information overload, it is filter failure”
  • 20. << Smarter collaborative filtering  Information need  Critical evaluation  Selection  Useful information
  • 21.
  • 22.
  • 24. Future Work Skills 2020 Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team. New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
  • 25. The potential to develop global connections
  • 26. Learner 2.0 • Operate within decentralised and deliberately formed networks of tools, resources and people • Established through contributions to blogs, tweets/tweeting via Twitter; sharing slides (Slideshare) etc • Crowdsource ideas, active/passive social search e.g. for research or assessment • Importantly it is both personal Source: David Hopkins, 2009, University of Bournemouth and collaborative http://www.dontwasteyourtime.co.uk @hopkinsdavid
  • 28. Graduate Attributes ‘Our country will need different kinds of student experiences to enable its graduates to contribute to the world of the future’. Prof. Paul Ramsden, JISC Student Experiences of Technology: http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx
  • 29. However.... Unlike footprints in the sand your digital footprints are permanent
  • 30. How will your digital shadows from your past impact on your future?
  • 31.
  • 32. The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence. Confucius
  • 33. Digital Connectedness: Taking Ownership of Your Professional Online Presence Developing pathways to connectedness essentially commences with family and friends, but over time new connections outside of these circles begin to form ever increasing and interlinking circles. These informal and formal networks have the potential to help you unlock new doors to new opportunities. Social media can without doubt provide excellent communication channels and a space to develop your network of connections. Nonetheless as your online presence expands it leaves behind both digital footprints and digital shadows; and this needs to be given due consideration. This keynote will look at the value of developing a professional online presence and why as future graduates you need to take ownership of this. http://www.yorksj.ac.uk/ltd/ltd/student-engagement/undergraduate-research-confere.aspx
  • 34. Sue Beckingham @suebecks Sheffield Hallam University

Editor's Notes

  1. http://www.yorksj.ac.uk/ltd/ltd/student-engagement/undergraduate-research-confere.aspx
  2. http://en.wikipedia.org/wiki/Community_structure
  3. http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
  4. http://www.youtube.com/watch?v=2O7UZBcWStU
  5. http://inmaps.linkedinlabs.com/
  6. The Net Work, Patti Anklam
  7. http://sirkenrobinson.com/skr/rsa-animate-changing-education-paradigms
  8. Churches, A. (2009) Blooms Revised Digital Taxonomyhttp://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  9. http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  10. George Siemens (2003)http://www.elearnspace.org/Articles/wholepicture.htm
  11. http://www.flickr.com/photos/will-lion/2595497078/
  12. http://www.flickr.com/photos/injelea/5150278735/sizes/o/in/photostream/
  13. http://critical-thinkers.com/2012/10/critical-thinking-infographic/ct-infographic-2012/#
  14. http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020
  15. http://apolloresearchinstitute.com/research-studies/workforce-preparedness/future-work-skills-2020