Downloaded 29 times
![Putman 2000
Social capital refers to
• the collective value of all “social networks”
[who people know] and
• the inclinations that arise from these
networks to do things for each other
["norms of reciprocity"].”](https://image.slidesharecdn.com/usingsocialmediatodevelopaprofessionalonlinepresence-140311165319-phpapp02/75/Using-social-media-to-develop-a-professional-online-presence-64-2048.jpg)
Uploaded bySue Beckingham
Using social media to develop a professional online presence
The document discusses the significance of social media in building a professional online presence and maintaining connections. It highlights the importance of understanding digital identity and footprint, the nature of relationships in social networks, and the value of social capital in professional networking. The workshop emphasizes reflection on online profiles, audience identification, and strategies for a positive digital image.
More Related Content
Similar to Using social media to develop a professional online presence
More from Sue Beckingham
Using social media to develop a professional online presence
- 1. Using Social Mediato Develop a Professional Online Presence Guest Speaker at University of East Anglia Sue Beckingham | @suebecks | Sheffield Hallam University
- 2. Social Media isa: • listening tool • conversation facilitator • stakeholder connector • personal learning network • news channel • social networking space • forum for collaboration
- 3. Social Media: • canenable connections • enables two-way dialogue providing opportunities for feedback and interaction • is now an integral component of how we can communicate with others
- 4. How do you currentlypass on information within your team and organisation?
- 5.
- 6.
- 7. The Message isthe Medium Attention is Shifting Email • messages Web • documents Social Media • messages Nova Spivack
- 8. Danah Boyd 2013 SocialMedia Scholar and Senior Researcher at Microsoft Research “Social networks aren't technologies. They're relationships between people. And those relationships might be mediated through technology, but it's the relationships that matter more than the technology.”
- 9. Consider Think about theinformation you currently share externally • What do you need people to see? • Who is your audience? • What do you want people to see? • Who is your audience?
- 10.
- 11. Social Media can helpto amplify your online presence
- 12. AND to continuethis dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
- 15. A cultural shiftto 'nowism' life experiences real-time participation instant gratification A focus on the present rather than the past or the future Nova Spivak 2013
- 16. Care needs tobe taken
- 17. What you say Whatyou share Who you know Where you are Your settings Anything digitally represented on a file or on the web Profiles, Contac ts, Images, Audi o, Video, Data, Documents, Fa vourites, Websit es, Blogs and more… Understand Your Digital Identity and make it work for YOU
- 18.
- 19. What goes outthere can have an impact in the future
- 20.
- 21. Be mindful ofyour digital shadows (others)
- 23. http://www.alexa.com/topsites/global! will find you! Be mindfulof how people search for information
- 24. Social Media rankshighly
- 25.
- 27. Beware of yourDigital Doppelgänger! Politician Musician Filmmaker Explorer
- 28. Your digital profileis your online portfolio and your 'brand' Amazon founder, Jeff Bezos once described your brand as: “What people say about you when you’re not in the room.” Hootsuite 2012
- 29. “The conversation is happeningabout your brand whether you’re a part of it or not.” Seth Godin. What do people SEE when they Google your name? What opinions do they form? Who are these people?
- 30. Who do youconsider to be your audience?
- 31.
- 32. Audience • professional bodies •teams • special interest groups • communities of practice • subject groups • funding councils • the press • employers • alumni
- 33. • Who willlook at your online profile? • What do people want to know about you? • Where will they use this information? • Why is your profile important? • When and how often do you update it? • How will you use your profile to your advantage? Questions to consider
- 34. Spring Clean yourProfiles • Google yourself and identify what others see • Where applicable complete sections, bios, add a profile photos • Consider LinkedIn as your professional landing page • Add links to your website or blog • Create a customised url and add to email signatures and business cards
- 35. There were 5.7billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone Understanding the value of
- 36. “People need tolearn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche Connectedness
- 37. Why Social Mediais important The power of online connections • maintain connections • develop global connections • ongoing 24/7 networking • opportunity to learn and share • ability to be known and found • six degrees of separation • recruitment/job seeking • develop a personal brand
- 39. Network benefits Access toinformation, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
- 41. Such concerns arenot new “As long as the centuries continue to unfold, the number of books will grow continually, and one can predict that a time will come when it will be almost as difficult to learn anything from books as the direct study of the whole universe. It will be almost as convenient to search for some bit of truth concealed in nature as it will be to find it hidden away in an immense multitude of bound volumes.” Diderot 1755
- 42. “It is notinformation overload, it is filter failure” Clay Shirky
- 43. Digital filters throughthe development of my personal learning network
- 44. Mavens Mavens are "informationspecialists", or "people we rely upon to connect us with new information. Malcolm Gladwell 2000
- 45. Knowledge from a networkperspective is about connecting experiences, relationships, and situations. Jarche 2013
- 46. (Hoffman and Casnocha2012:06) However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
- 47. Begin by payingforward • Sharing articles and videos relevant to your business • Commenting on blogs • Engaging with tweets • Answering questions in LinkedIn groups
- 48. A quick lookinside my PLN Toolbox
- 49. Your personal levelof involvement is your choice • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
- 50. The importance ofgetting the 'boundaries' balance right integrator: bridge builder to over sharer segmentor: cautious to unsearchable Grant 2013
- 51. Increase reach • develop relationships •develop visibility • develop credibility
- 52. How do youcreate and maintain new links and connections?
- 53.
- 54.
- 55.
- 57. Explore new areas •Conference hashtags • Tweet chats • MOOCs • SOOLs – social open online learning
- 58.
- 59.
- 61.
- 62.
- 63. The central premiseof social capital is that social networks have value. Putman 2000 Building Social Capital
- 64. Putman 2000 Social capitalrefers to • the collective value of all “social networks” [who people know] and • the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].”
- 65.
- 66.
- 67.
- 68. Digital Bibliometrics: Using socialmedia to measure scholarly impact
- 69. Using the ActivityStream to uncover off-site engagement Increasingly people engage with, share, and discuss content on social networks. Over 80% of interactions with content take place on sites other than the content owner’s website. So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on websites other than your own.
- 70. Mention Create alerts onyour name, your brand, your industry and your competitors and be informed of any mention on the web and social networks https://en.mention.com/
- 71. Social Capital “Social Capitalis the stock of active connections among people; the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities and make cooperative action possible.” Cohen and Prusak 2001
- 72. “The last 20years were about forging, sharpening and distributing all the new tools to collaborate and connect. Now the real information revolution is about to begin.” Friedman 2005
- 73. Using social mediato develop a professional online presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way. Sue Beckingham | @suebecks
Editor's Notes
- #7 http://visual.ly/why-all-organisations-should-implement-enterprise-social-media
- #8 http://www.novaspivack.com/uncategorized/the-message-is-the-medium
- #9 http://www.danah.org/papers/talks/2013/ASTD2013.html
- #15 http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
- #26 http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
- #27 http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
- #29 http://en.wikipedia.org/wiki/Jeff_Bezoshttp://blog.hootsuite.com/8-tips-for-social-business-3/
- #34 http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
- #37 http://www.jarche.com/
- #39 http://inmaps.linkedinlabs.com/
- #40 The Net Work, Patti Anklam
- #41 http://www.flickr.com/photos/will-lion/2595497078/
- #42 The Information Diet – Johnson 2012:25
- #45 The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
- #46 http://www.jarche.com/2013/03/we-need-to-learn-how-to-connect/
- #49 PLN = personal learning network
- #50 http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
- #51 http://www.psychologytoday.com/blog/give-and-take/201309/why-some-people-have-no-boundaries-online
- #56 http://academia.edu/http://www.researchgate.net/https://www.diigo.com/http://www.mendeley.com/
- #57 http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/4392980586/
- #64 Bowling Alone, Robert Putnamhttp://bowlingalone.com/?page_id=70
- #65 http://bowlingalone.com/?page_id=70
- #69 http://searchengineland.com/the-lost-art-of-social-button-sharing-163867
- #70 http://www.google.com/analytics/features/social-sharing.html
- #72 In Good Company, Cohen and Prusak
- #73 The World is Flat, Thomas L Friedmanhttp://en.wikipedia.org/wiki/The_World_Is_Flat