Social Media for the Terrified: The Donut Theory Presentation at the Annual AUA Conference 2012 at the University of Manchester

1. Social Media for the
Terrified
The Donut Theory
Sue Beckingham
The Annual AUA Conference, University of Manchester

2. What does social media mean to
you?
Make a list of any
social media tools you have
1. heard of
2 use yourself

3. http://www.threeshipsmedia.com/social-media-and-donuts/

4. Just some of the currently
popular
Social Media tools

5. Social Networking
It’s been around for a very long time!
The Notificator… Social Networking ‘1935 style’
'To aid persons who wish to inform friends of their whereabouts.'
Image source: The Guardian

6. hat we see now is merely a progressio
to having conversations online
the corporate
office
the water cooler
the staff canteen
the bar

7. Social Media are
Technologies that enable
communication, collaboration,
participation and sharing.
Hughes A, 2009 for JISC

8. Social Media is
a tool a medium an ecology
• for • for facilitating • for enabling a
augmenting social "system of
human social connection people,
and and practices,
collaborative information values and
abilities interchange technologies in
a particular
local
environment"
Suter, Alexander and Kaplan, 2005

9. Social Media enables online
conversations

10. Social bookmarks Comment and Reputation
Pictures Wisdom of the Crowds
Livecasting Q and As
Virtual Worlds Collaboration
Wiki Social Commerce
Music Blog Platforms
Events Blogs/Conversations
Document/Content Social Curation
sCRM Streams
Video Nicheworking
Location DIY and Custom Social
Reviews and Ratings Networks
Business Networking Discussion Boards and
Dashboards Forums
Listening and Targeting Social Networks

11. What social media should I
use?
It's about choosing the right
'tools' or strategies for the
context and practical issue you
want to address

12. http://socialmedia4us.wordpress.com/

13. Social Media
Communication and Collaboration
Social Collaboration refers
to processes that help multiple
people interact and share
information to achieve any common
goal.
Jane Hart Collaboration can increase
knowledge, accelerate learning,
and spur innovation. It allows us to
integrate diverse talents and
experiences while avoiding
duplication.
Diana Oblinger

14. Different types of
involvement
• Creators
• Conversationalists
• Critics
• Collectors
• Joiners
• Spectators
• Inactives

15. Develop your personal
learning network (PLN)
By using a variety of social media tools to
connect and network with people who
you share similar interests or goals

16. The added social value >
• Enables and provides support for learning
• Can increase the effectiveness of learning
• Can increase access to learning.
• Allows people to connect with each other in
spite of geographical distances
• Provides a forum and permission to
participate
• It complements face to face
communication
Adapted from George Siemens
http://www.elearnspace.org

17. The AUA Community
LinkedIn group

18. Google+

19. Twitter

20. My PLN
Quick answers Current developments

21. My PLN
Collaborative projects Sharing resources

22. + My PLS
(My Personal Learning Space)
My blog is somewhere to keep and record:
• A record of achievements
• A ‘happy file’
• A reflective diary

23. A reflective diary
You may want to consider:
• What went well and why?
• What didn’t go so well and why?
• What did you learn?
• What might you need to learn?

25. Your Expertise
Groups, Polls, Q&As
Share your portfolio,
blog, website
Communicate updates
of new blog posts,
events
Raise and answer
questions

26. Promote events

27. Creative Online
CV/Resume/Portfolio
Video

29. AUA CPD Framework
Professional Behaviours
• Managing self and personal skills
• Delivering excellent service
• Finding innovative solutions
• Embracing change
• Using resources
• Providing direction
• Developing self and others
• Working with people
• Achieving results

30. Managing self and
personal skills
Reflection, SWOT
Managing self analysis and action
and personal
skills planning:
 Personal blog

31. Delivering excellent
service
Delivering
Seek expert advice:
excellent  LinkedIn
service
 Quora

32. Finding innovative
solutions
Arranging a meeting
across multiple
departments,
Finding
innovative campuses,
solutions universities:
 Wiki
Virtual attendance at a
conference:
 Twitter

33. Embracing change
Getting to know
Embracing members of a new
change team or university;
exploring new
opportunities:
 LinkedIn groups
 Yammer

34. Using resources
Developing and sharing
online information
Using using social
Resources
bookmarking tools:
 Diigo
 Delicious

35. Providing direction
Sharing examples of
Providing
good practice:
direction  Slideshare
 Twitter
 LinkedIn
 Yammer

36. Developing self
and others
Horizon scanning,
keeping abreast of
Developing current developments
self and others in sector:
 RSS: updates for web
pages and blogs
 LinkedIn
 Other people’s blogs

37. Working with people
Sharing ideas:
Working with
people  Blogs
 Wikis
 Google Docs

38. Achieving results
Collaborative projects:
Achieving  Skype
results
 Google+
 Google Docs

39. Using the social media cards
consider how any of these tools
could be of use to you when
developing your own
personal CPD plan and
PLN (personal learning network)

40. Sue Beckingham
s.beckingham@shu.ac.uk
http://twitter.com/suebecks
(@suebecks)
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks