SlideShare a Scribd company logo
Using Social Media
to Enhance Employability
    HEA Employability Staff Development
               Network Event
              Sue Beckingham
         Sheffield Hallam University
What is Social Media

  Technologies that
enable communication,
    collaboration,
   participation and
        sharing.
  Hughes A, 2009 for JISC


                            Social software,
                              software that
                             supports group
                            communications
                              Shirky C, 2003
Social Media is
                          a tool
  for augmenting human social and collaborative abilities



                      a medium
for facilitating social connection and information interchange



                      an ecology
   for enabling a "system of people, practices, values and
       technologies in a particular local environment"
                                  Suter, Alexander and Kaplan, 2005
Social Media: An Ecology

An ecology, habitat, or studio is simply the space for
fostering connections. Networks occur within something.
They are influenced by the environment and context of an
organization, school, or classroom. Certain ecologies are
more conducive to forming connections. ... Connection
barriers are aspects of an ecology. ... The nature of the
ecology influences the ease, type, and health of networks
created
                                              (Siemans 2007)
Why Social Media is important

    The power of online connections
    •   maintain connections
    •   develop global connections
    •   ongoing 24/7 networking
    •   opportunity to learn and share
    •   ability to be known and found
    •   develop a personal brand
    •   six degrees of separation
    •   recruitment/job seeking
However….
an unprofessional
profile can be more damaging than
not having one at all.
Increasingly used for recruitment


                        Jobvite Social Recruiting Survey 2010




58.1% of 600 surveyed have
successfully recruited
through a social network
http://www.unilever.co.uk/careers/
Jobs and Placements on Twitter
The Guardian Careers
  Twitter Challenge

         #twitterjobchallenge
Higher Order Thinking Skills

        Creating
       Evaluating                 Blooms
       Analysing                  Revised
        Applying
                                 Taxonomy
    Understanding              (2001) Anderson and Krathwohl


    Remembering

Lower Order Thinking Skills
Communication Spectrum
• Collaborating                             •    Replying
• Moderating                                •    Posting and Blogging
• Negotiating                               •    Networking
• Debating                                  •    Contributing
• Commenting                                •    Chatting
• Net meeting, Skyping,                     •    E-mailing
  Video Conferencing                        •    Twittering/microblogging
• Reviewing                                 •    Instant Messaging
• Questioning                               •    Texting
                    Churches, A. (2009) Blooms Revised Digital Taxonomy
              http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
Blooms Revised Digital Taxonomy
HOTS Higher Order Thinking Skills

                             designing, constructing, planning, producing, inventing, devising, making,
   Creating              programming, filming, animating, blogging, video blogging, mixing, re-mixing, wiki-
                                 ing, publishing, videocasting, podcasting, directing, broadcasting.

                           checking, hypothesising, critiquing, experimenting, judging, testing, detecting,
 Evaluating                monitoring, blog commenting, reviewing, posting, moderating, collaborating,
                                                 networking, refactoring, testing.

                         Comparing, organising, deconstructing, attributing, outlining, finding, structuring,
  Analysing                integrating, mashing, linking, validating, reverse engineering, cracking, media
                                                               clipping.



   Applying              Implementing, carrying out, using, executing, running, loading, playing, operating,
                                               hacking, uploading, sharing, editing.


                            Interpreting, summarising, inferring, paraphrasing, classifying, comparing,
Understanding             explaining, exemplifying, advanced searches, boolean searches, blog journaling,
                              twittering, categorising, tagging, commenting, annotating, subscribing.

                          Recognising, listing, describing, identifying, retrieving, naming, locating, finding,
Remembering              bullet pointing, highlighting bookmarking, social networking, social bookmarking,
                                         favouriting/local bookmarking, searching, googling.


LOTS Lower Order Thinking Skills                                              Churches, A. (2009)
Solis and Thomas (2009)
http://www.theconversationprism.com
Involvement
         •   Creators
         •   Conversationalists
         •   Critics
         •   Collectors
         •   Joiners
         •   Spectators
         •   Inactives
Online CV/Resume/Portfolio

•   Website
•   Blog
•   Video
•   Audio
•   Photo
Jonathan Frost
   @Frost_J
Promote Expertise
       • Groups
       • Polls
       • Q&As

       • Communicate updates
         on personal blog or
         website

       • Raise and answer
         questions
Developing a
Professional Online Presence



   Questions     !         to consider



               will find
                you!
Digital Footprint

     “Your brand isn’t what you say it is,
         it’s what Google says it is”

It has the power to influence people to invest
               (or divest) in you.

                                     (Joel 2009)
Questions to consider
•   Who will look at your online profile?
•   What do people want to know about you?
•   Where will they use this information?
•   Why is your profile important?
•   When and how often do you update it?
•   How will you use your profile to your
    advantage?
LinkedIn
• Include current position, past positions and
  education
• Add a profile photo
  people rarely forget a face  !
• Make connections by inviting people already
  in your trusted network e.g. colleagues and
  classmates already on LinkedIn and email
  contacts
Facebook

• Open or Closed
  Consider your privacy
  settings
• It can be more than just
  a ‘social’ network, it can
  become part of your
  own ‘personal learning
  network’
Sue Beckingham

s.beckingham@shu.ac.uk

http://twitter.com/suebecks
(@suebecks)

http://uk.linkedin.com/in/suebeckingham


Credit for images on the first slide:
Bruno Maia, IconTexto
http://www,icontexto.com
Creative Commons Licence

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Using social media to develop employability

  • 1. Using Social Media to Enhance Employability HEA Employability Staff Development Network Event Sue Beckingham Sheffield Hallam University
  • 2. What is Social Media Technologies that enable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC Social software, software that supports group communications Shirky C, 2003
  • 3. Social Media is a tool for augmenting human social and collaborative abilities a medium for facilitating social connection and information interchange an ecology for enabling a "system of people, practices, values and technologies in a particular local environment" Suter, Alexander and Kaplan, 2005
  • 4. Social Media: An Ecology An ecology, habitat, or studio is simply the space for fostering connections. Networks occur within something. They are influenced by the environment and context of an organization, school, or classroom. Certain ecologies are more conducive to forming connections. ... Connection barriers are aspects of an ecology. ... The nature of the ecology influences the ease, type, and health of networks created (Siemans 2007)
  • 5. Why Social Media is important The power of online connections • maintain connections • develop global connections • ongoing 24/7 networking • opportunity to learn and share • ability to be known and found • develop a personal brand • six degrees of separation • recruitment/job seeking
  • 6. However…. an unprofessional profile can be more damaging than not having one at all.
  • 7. Increasingly used for recruitment Jobvite Social Recruiting Survey 2010 58.1% of 600 surveyed have successfully recruited through a social network
  • 8.
  • 10.
  • 11. Jobs and Placements on Twitter
  • 12.
  • 13. The Guardian Careers Twitter Challenge #twitterjobchallenge
  • 14. Higher Order Thinking Skills Creating Evaluating Blooms Analysing Revised Applying Taxonomy Understanding (2001) Anderson and Krathwohl Remembering Lower Order Thinking Skills
  • 15. Communication Spectrum • Collaborating • Replying • Moderating • Posting and Blogging • Negotiating • Networking • Debating • Contributing • Commenting • Chatting • Net meeting, Skyping, • E-mailing Video Conferencing • Twittering/microblogging • Reviewing • Instant Messaging • Questioning • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  • 16. Blooms Revised Digital Taxonomy HOTS Higher Order Thinking Skills designing, constructing, planning, producing, inventing, devising, making, Creating programming, filming, animating, blogging, video blogging, mixing, re-mixing, wiki- ing, publishing, videocasting, podcasting, directing, broadcasting. checking, hypothesising, critiquing, experimenting, judging, testing, detecting, Evaluating monitoring, blog commenting, reviewing, posting, moderating, collaborating, networking, refactoring, testing. Comparing, organising, deconstructing, attributing, outlining, finding, structuring, Analysing integrating, mashing, linking, validating, reverse engineering, cracking, media clipping. Applying Implementing, carrying out, using, executing, running, loading, playing, operating, hacking, uploading, sharing, editing. Interpreting, summarising, inferring, paraphrasing, classifying, comparing, Understanding explaining, exemplifying, advanced searches, boolean searches, blog journaling, twittering, categorising, tagging, commenting, annotating, subscribing. Recognising, listing, describing, identifying, retrieving, naming, locating, finding, Remembering bullet pointing, highlighting bookmarking, social networking, social bookmarking, favouriting/local bookmarking, searching, googling. LOTS Lower Order Thinking Skills Churches, A. (2009)
  • 17. Solis and Thomas (2009) http://www.theconversationprism.com
  • 18. Involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
  • 19. Online CV/Resume/Portfolio • Website • Blog • Video • Audio • Photo
  • 20. Jonathan Frost @Frost_J
  • 21.
  • 22. Promote Expertise • Groups • Polls • Q&As • Communicate updates on personal blog or website • Raise and answer questions
  • 23. Developing a Professional Online Presence Questions ! to consider will find you!
  • 24. Digital Footprint “Your brand isn’t what you say it is, it’s what Google says it is” It has the power to influence people to invest (or divest) in you. (Joel 2009)
  • 25. Questions to consider • Who will look at your online profile? • What do people want to know about you? • Where will they use this information? • Why is your profile important? • When and how often do you update it? • How will you use your profile to your advantage?
  • 26. LinkedIn • Include current position, past positions and education • Add a profile photo people rarely forget a face  ! • Make connections by inviting people already in your trusted network e.g. colleagues and classmates already on LinkedIn and email contacts
  • 27. Facebook • Open or Closed Consider your privacy settings • It can be more than just a ‘social’ network, it can become part of your own ‘personal learning network’
  • 28. Sue Beckingham s.beckingham@shu.ac.uk http://twitter.com/suebecks (@suebecks) http://uk.linkedin.com/in/suebeckingham Credit for images on the first slide: Bruno Maia, IconTexto http://www,icontexto.com Creative Commons Licence

Editor's Notes

  1. http://www.jisc.ac.uk/publications/generalpublications/2009/heweb2.aspxhttp://www.shirky.com/writings/group_politics.html
  2. http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume40/SocialSoftwareandtheFutureofCo/157953
  3. http://en.wikiversity.org/wiki/Connectivism_glossary#connective_knowledge
  4. http://recruiting.jobvite.com/resources/social-recruiting-survey.phpAbout The SurveyThe Jobvite Social Recruiting Survey 2010 was conducted online between May and June 2010; over 600 human resource and recruiting professionals participated in the survey. Respondents answered questions using an online survey tools and the response data is available only in aggregate form.
  5. http://social.bankofamerica.com/index.htm?subject=bofa_careers
  6. http://www.unilever.co.uk/careers/
  7. http://tweetmyjobs.com/
  8. http://www.guardian.co.uk/money/2011/apr/30/twitter-your-way-into-job?CMP=twt_gu
  9. http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  10. http://media.photobucket.com/image/recent/frostie_13/frostapplication-2.jpg
  11. Joel, M. (2009) Six Pixels of Separation