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Building Communities,
                                    #OneHugAtATime


                                    Stephanie Wiriahardja
                                    Community Manager, Higher Education
                                    @stephawie




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
“    Social media is the most disruptive form of                            ”
       communication the world has ever seen and
         is changing the way people communicate.
                                         - Ryan Holmes, CEO of HootSuite




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
To Reach 10 Million Users


                              91 years

                              21 years

                              17 years

                              852 Days

                              750 Days

                              16 Days


twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
The Rise of...




                         Community Managers




twitter.com/HootCampus    facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Being a Community Manager




      Make friends                                 Be the ring leader
      Be local everywhere                          Celebrate & share stories

twitter.com/HootCampus   facebook.com/HootCampus     slideshare.com/HootSuite   blog.hootsuite.com
Make Friends




                 Make friends




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Be Local Everywhere




                         85 Ambassadors
                         110+ HootUps
                         43 cities 17 countries
                         15 translated dash

twitter.com/HootCampus         facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Be Local Everywhere




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Be the Ring Leader




                                                   Forward their feedback

                                                   Direct them to the right people

                                                   Write relevant content

                                                   Keep them engaged

                                                   Build a sustainable ecosystem




twitter.com/HootCampus   facebook.com/HootCampus      slideshare.com/HootSuite   blog.hootsuite.com
Be the Ring Leader




                                                   Understand the + and -
                                                   for each platform

twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Share and Celebrate Stories




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
Campus Ambassador Program



                                                               Helps students to:
                                                                  Be the voice of
                                                                  HootSuite on Campus
                                                                  Gain recognition
                                                                  Expand their network
                                                                  internationally
                                                                  Be leaders in the social
                                                                  media space at school
                                                                  and community




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com
#ManyThanks




                                  Stephanie Wiriahardja
                                  Community Manager, Higher Education

                                  stephanie.wiriahardja@hootsuite.com
                                  @HootCampus @stephawie @HootClub




twitter.com/HootCampus   facebook.com/HootCampus   slideshare.com/HootSuite   blog.hootsuite.com

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Slides for FE257: Marketing on the Internet

  • 1. Building Communities, #OneHugAtATime Stephanie Wiriahardja Community Manager, Higher Education @stephawie twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 2. Social media is the most disruptive form of ” communication the world has ever seen and is changing the way people communicate. - Ryan Holmes, CEO of HootSuite twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 3. To Reach 10 Million Users 91 years 21 years 17 years 852 Days 750 Days 16 Days twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 4. The Rise of... Community Managers twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 5. Being a Community Manager Make friends Be the ring leader Be local everywhere Celebrate & share stories twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 6. Make Friends Make friends twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 7. Be Local Everywhere 85 Ambassadors 110+ HootUps 43 cities 17 countries 15 translated dash twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 8. Be Local Everywhere twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 9. Be the Ring Leader Forward their feedback Direct them to the right people Write relevant content Keep them engaged Build a sustainable ecosystem twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 10. Be the Ring Leader Understand the + and - for each platform twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 11. Share and Celebrate Stories twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 12. Campus Ambassador Program Helps students to: Be the voice of HootSuite on Campus Gain recognition Expand their network internationally Be leaders in the social media space at school and community twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com
  • 13. #ManyThanks Stephanie Wiriahardja Community Manager, Higher Education stephanie.wiriahardja@hootsuite.com @HootCampus @stephawie @HootClub twitter.com/HootCampus facebook.com/HootCampus slideshare.com/HootSuite blog.hootsuite.com