Basic introduction to social media

1. 'Follow us on Twitter'
'Join our Facebook Group'
How to effectively integrate social
media in your publicity and
communications

2. BBeenneeffiittss ttoo PPuubblliicciittyy &&
CCoommmmuunniiccaattiioonnss
Extend audience beyond users of traditional media
- Young people use automatically and many people now use at
work
Real-time response and feedback to your communications
messages
High impact yet low cost to implement
Create community visibilty
Encourage links with like minded individuals and groups

4. 4

5. 5

6. 6

7. 7

8. Tools and Uses
Use social media to :
 Explain ideology
 Highlight news items
 Comment on topical issues
 Promote events
 Discuss and debate ideas
 Share links and resources
 Publicise our community
* Social media platforms should be part
of a wider publicity and
communications strategy, to enhance
and broaden not replace current
communication methods
hhttttpp::////wwwwww..bbllaacckkggllaassss..ccoomm..aauu//

9. Useful organisational tools
 Twitter (event notices, news items)
 Facebook (commentary, group discussion,
visibility)
 Wordpress Blog (Positional statements,
extended commentary)
 Youtube (links to alternative format
communications)
 Delicious (shared bookmarks/Links)
 ...

10. Links to and from Website
 Tracking followed links back to your
website enable you to find out what your
audience is interested in
 Display ‘Like on Facebook’ and ‘Follow on
Twitter’ buttons on to encourage people to
keep track on social media
 Have RSS feed button available alongside
Blog, or any regularly updated pages, to
help people set up feeds
 Link to Youtube playlists as an alternative
way of presenting our case/providing
information
 Provide ‘Share’ button to aid people in
posting / distributing information via other
social media

11. Common Pitfalls
Don’t be frivolous, aabbuussiivvee oorr ddiissmmiissssiivvee iinn yyoouurr ccoommmmuunniiccaattiioonn..
YYoouu aarree rreepprreesseennttiinngg yyoouurr oorrggaanniissaattiioonn..
-- SSeett uupp sseeppaarraattee aaccccoouunnttss aanndd ‘‘sshhaarree’’ rreelleevvaanntt mmaatteerriiaall..
TToooo mmaannyy // ttoooo ffeeww ppoossttss --
TToooo mmuucchh aanndd ppeeooppllee ffeeeell sswwaammppeedd;; ttoooo ffeeww aanndd wwee ddoonn''tt sseeeemm oonn tthhee
bbaallll//rreelleevvaanntt//wwoorrtthh ffoolllloowwiinngg..
-- mmoonniittoorr ddaaiillyy,, ttrryy ttoo ppoosstt 22 –– 55 ppoossttss aa ddaayy..
DDoonn''tt iiggnnoorree rreelleevvaanntt//uusseeffuull qquueessttiioonnss aanndd ccoommmmeenntt
-- rreeppllyy wwhheerree rreelleevvaanntt,, aanndd ddiirreecctt ccoorrrreessppoonnddeenntt ttoo uusseeffuull ssoouurrcceess aanndd rreessoouurrcceess
Be 'professional' ie clear, grammatical and accurate, in your writing
-- cchheecckk aanndd rree--cchheecckk ssppeelllliinngg,, ggrraammmmaarr aanndd ppuunnccttuuaattiioonn aanndd//oorr hhaavvee ppoossttss
rreevviieewweedd bbyy aann eeddiittoorr ((eessppeecciiaallllyy iimmppoorrttaanntt ffoorr bbllooggss))