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Community 2.0

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Diana Mounter
Diana Mounter

Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.

1 of 36
Community 2.0 ,[object Object],Diana Mounter Local Government and Shires Associations of NSW
“ ...the thing that really grabbed my attention about the web was that there was suddenly this planetary scale infrastructure, where it wasn't just computers to connect to computers, it was millions and millions of eyeballs and human brains connected together... ” - Professor Nigel Shadbolt, Web Science Research Initiative
Anyone can start a movement The Blogosphere, Matthew Hurst http://datamining.typepad.com/gallery/blog-map-gallery.html
Times have changed ,[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0: We Believe in Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ From the very beginning, I was involved in talking to people ; listening to people . And it hasn't stopped. The idea was that people send me information; I'd ask them about it, listen, try to do something about it - and then ask for more feedback.” - Craig Newmark, Founder - Craigslist
The WEB Recognising the potential of
But which one do you need?
Where is your community?
Who is your community?
Find out ,[object Object]
What is the PURPOSE: inform? consult? involve?
Inform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make your information accessible! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inform
Consult
Consult ,[object Object],[object Object],[object Object],[object Object]
Involve ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stepping towards a community online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But what if they say something bad? Comments?
Risk analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating direct lines between policy makers and the community online What’s Twitter?
Are they going to be writing their own blog posts? ...and uploading YouTube videos?
Get them involved, keep them informed
A few examples...
...Who is using it?
Using YouTube, more exposure Encouraging you to share, making it easy Leading you discover more of the site Incentive to subscribe http://www.islandreefjob.com
Making it easy to follow and view more media through other networks Big call to action http://www.makepovertyhistory.com.au /
“ Social media rush as Victorian bushfires rage” smh.com.au
Digg Del.icious Facebook Flickr Twitter Webchat RSS Subscribe YouTube
*Photo taken from: http://www.flickr.com/photos/barackobamadotcom/3063053014/in/set-72157610170567235/
 
It’s all a big experiment!
Don’t worry, it’s just a trial.
Tools you can use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low tech tools that are free or low cost:
More info? Find these slides on: http://slideshare.net/diana.mounter Learn and connect with other web people in the public sector: http://lgwebnetwork.org Follow me on Twitter: twitter.com/broccolini

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Community 2.0

  • 1.
  • 2. “ ...the thing that really grabbed my attention about the web was that there was suddenly this planetary scale infrastructure, where it wasn't just computers to connect to computers, it was millions and millions of eyeballs and human brains connected together... ” - Professor Nigel Shadbolt, Web Science Research Initiative
  • 3. Anyone can start a movement The Blogosphere, Matthew Hurst http://datamining.typepad.com/gallery/blog-map-gallery.html
  • 4.
  • 5.
  • 6.
  • 7. “ From the very beginning, I was involved in talking to people ; listening to people . And it hasn't stopped. The idea was that people send me information; I'd ask them about it, listen, try to do something about it - and then ask for more feedback.” - Craig Newmark, Founder - Craigslist
  • 8. The WEB Recognising the potential of
  • 9. But which one do you need?
  • 10. Where is your community?
  • 11. Who is your community?
  • 12.
  • 13. What is the PURPOSE: inform? consult? involve?
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20. But what if they say something bad? Comments?
  • 21.
  • 22. Creating direct lines between policy makers and the community online What’s Twitter?
  • 23. Are they going to be writing their own blog posts? ...and uploading YouTube videos?
  • 24. Get them involved, keep them informed
  • 27. Using YouTube, more exposure Encouraging you to share, making it easy Leading you discover more of the site Incentive to subscribe http://www.islandreefjob.com
  • 28. Making it easy to follow and view more media through other networks Big call to action http://www.makepovertyhistory.com.au /
  • 29. “ Social media rush as Victorian bushfires rage” smh.com.au
  • 30. Digg Del.icious Facebook Flickr Twitter Webchat RSS Subscribe YouTube
  • 31. *Photo taken from: http://www.flickr.com/photos/barackobamadotcom/3063053014/in/set-72157610170567235/
  • 32.  
  • 33. It’s all a big experiment!
  • 34. Don’t worry, it’s just a trial.
  • 35.
  • 36. More info? Find these slides on: http://slideshare.net/diana.mounter Learn and connect with other web people in the public sector: http://lgwebnetwork.org Follow me on Twitter: twitter.com/broccolini