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Ibm centennial open doors workshop on social media v3

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The document discusses approaches that non-profits can take to using social media effectively. It defines social media and provides examples of popular platforms. It then discusses how non-profits are currently using tools like Facebook, Twitter, YouTube, and blogs to engage communities, share information, and find volunteers. The document concludes by recommending that non-profits take a decentralized, blended approach to social media and develop a plan to get started.

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IBM Centennial Open Doors Workshop: Engaging community and volunteers online (Social Media) #IBM100 A Presentation by Bernie Michalik May 19, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object]
Survey / Activity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object]
What do we mean by Social Media? ,[object Object],[object Object],[object Object]
What are some examples of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More and more, everything is becoming social media
How are people using social media? Gen Y: born 1975 - 1992 (18 to 35 year olds), Gen X: 1965 and 1974 (36 to 45 year olds) and Baby Boomers: before 1964 (46 years old and older).
How are companies and organizations using social media?
Why do people go to social networking sites? Notice the gap?
The gap between people and organizations
What can we take away from this? ,[object Object],[object Object],[object Object],[object Object]
How are other non-profits using social media? Or Sparked.com
Sparked.com volunteers
Sparked.com volunteers
What do non-profits look for on Sparked.com? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are other nonprofits putting social media and emerging technology to good use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip! for a good Google search term, use nonprofit technology (e.g. nonprofit youtube)
Good uses of Social Media technologies: Wordpress and Facebook ,[object Object]
Facebook social plug-ins < Salvation Army uses some of these
Good uses of Social Media technologies: Facebook linked to other social media
Good uses of Microblogging sites: Twitter
Good uses of Microblogging sites: Twitter
Good ideas on how to use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good examples/advice on blogging: WordPress and others
Good uses of Microblogging sites: Tumblr and Posterous
Good uses of Media Sharing Sites: YouTube Also RSS Feeds and Podcasts! Even bulletin boards
Good uses of Media Sharing Sites: YouTube
Good uses of Media Sharing Sites: Flickr http://www.flickr.com/search/?q=canadian+breast+cancer+foundation&s=rec
Good uses of Media Sharing Sites: SlideShare
Good uses of location based services: Foursquare, Gowalia, meetup
Good uses of emerging technologies: QR Codes ,[object Object]
Good uses of emerging technologies: virtual newspapers/newsletters
Good uses of other older technologies: wikis http://ontariosiwiki.marsdd.com/index.php/Main_Page
Good uses of other older technologies: social bookmarking http://www.delicious.com/bernie_michalik/OpenDoors
What approaches should you take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What steps should you take to apply these approaches? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some rights reserved ( Wade Rockett ’s Flickr photostream)
Wrap-Up ,[object Object],[object Object]
 

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Ibm centennial open doors workshop on social media v3

Editor's Notes

  1. Talk more about my involvement
  2. Means -&gt; Means -&gt;
  3. Nowadays, news sites are social media sites. Blogs are everywhere, not just on platforms Google has a big push on to become more social
  4. Nowadays, news sites are social media sites. Blogs are everywhere, not just on platforms Google has a big push on to become more social
  5. Taken from: http://ibm.com /iibv
  6. http://www.salvationarmy.ca/ Platform built on Wordpress, using YouTube, twitter, Facebook
  7. https://developers.facebook.com/docs/plugins/ These are ones that Salvation Army uses, among others
  8. https://twitter.com/#!/smallchangefund
  9. http://www.slideshare.net/blackbaud/50-social-media-tactics-for-nonprofits
  10. http://wpmu.org/wordpress-for-non-profits-the-complete-guide/ https://wordpress.org/showcase/tag/non-profit/
  11. http://delawarehumane.posterous.com/ http://tumblr.doctorswithoutborders.org/ http://www.tumblr.com/directory/non-profit
  12. http://www.msf.ca/news-media/video/ http://www.youtube.com/user/Witness http://www.youtube.com/nonprofits https://www.facebook.com/amnestyusa?sk=app_168461776520319#!/amnestyusa?sk=app_57675755167
  13. http://www.msf.ca/news-media/video/ http://www.youtube.com/user/Witness http://www.youtube.com/nonprofits https://www.facebook.com/amnestyusa?sk=app_168461776520319#!/amnestyusa?sk=app_57675755167
  14. http://findinghope.cbcf.org/ http://smallchangefund.org/photos/
  15. http://www.slideshare.net/mexicanwave/an-introduction-to-social-media-for-charities http://www.slideshare.net/alternativechannel/amnesty-international-facebook-campaign http://www.slideshare.net/vinspired/campaigning-with-social-media-made-by-many
  16. http://turnred.joinred.com/ Also, join (RED) on Foursquare and we’ll keep you in the know with tips to help you find (PRODUCT) RED items and info about the latest (RED) events.
  17. https://nonprofitorgs.wordpress.com/2011/01/24/22-ways-nonprofits-can-use-qr-codes-for-fundraising-and-awareness-campaigns/ Take people to your mobile site
  18. Powered by MediaWiki .
  19. http://www.delicious.com/bernie_michalik/OpenDoors
  20. http://www.flickr.com/photos/waderockett/202790109/sizes/z/in/photostream/