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DESIGN
   FOR
   NETWORKS
  USE THE INTERNET FTW
HI.
My name is Mike Arauz, but
you can call me @mikearauz.

This is where I work:




        #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
#DESIGNFORNETWORKS


         #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
”...we are living in the middle
                 of a remarkable increase in
                 our ability to share, to
                 cooperate with one another,
                 and to take collective action,
                 all outside the framework of
                 traditional institutions.”
Clay Shirky,
author of Here Comes Everybody

                       #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
WE WILL BE JUDGED
BY OUR ABILITY TO
ENGAGE AND EMPOWER
A NETWORK

         #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
THINGS
USED TO BE
SIMPLE


 #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
THINGS
GOT
DIGITAL


          #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
”The increasingly widespread
                  practice of people coming
                  together for effective
                  purposes changes our sense
                  of who the other is.”

Yochai Benkler,
author of The Wealth of Networks

                       #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
IMAGINE A WORLD FULL
OF PEOPLE WHO HAVE
GROWN UP TAKING
GOOGLE, LINUX, AND
WIKIPEDIA FOR GRANTED

           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
AWARENESS
WHAT THE INTERNET
IS GOOD FOR:              PERSUASION

                             SHARING


                          COOPERATION


                      COLLECTIVE ACTION




                    #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
SENDING LOLCATS TO YOUR FRIENDS
HAS NEVER BEEN EASIER.




SHARING
                          #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
PASS ALONG
 IS MADE OF
PEEEOOPLE!!!
      #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
ADAPTED FROM RESEARCH BY HENRY JENKINS
AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT

WHY WE SHARE

   STRENGTHEN          DEFINE OUR
                                                     GIVE ME
       MY              COLLECTIVE
                                                     STATUS
      BOND              IDENTITY




                              #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
PROBLEMS      = NOT RELATING TO WOMEN        = RELATING TO WOMEN




JAY Z




TIGER WOODS




                           LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE
ALMOST 30,000
VIEWS ON
BUZZFEED
WITHIN THE FIRST
48 HOURS



#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
MAP OF INTEREST


            HIP HOP                               GRAPHIC
                                                  DESIGN

                      JAY Z   GEEKS,
                              DORKS,
                               AND    INFO
                              NERDS GRAPHICS
CELEBRITY
                        TIGER
                        WOODS

                                             DATA

                  SPORTS




                                #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
WE WILL SHARE WHETHER
  YOU LIKE IT OR NOT




           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
WE’VE WATCHED OVER 1 MILLION
 CAT VIDEOS TO HELP YOU FIND
 THE BEST ONES.




COOPERATION                     #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
JANE MCGONIGAL, GAME DESIGNER,
SPEAKING AT THE NEW YORKER CONFERENCE, 2008

WHY WE PLAY

ACCOMPLISH      SPEND TIME      GET                    BE PART
SATISFYING      WITH PEOPLE     GOOD AT                OF
WORK            I LIKE          SOMETHING              SOMETHING
                                                       BIGGER


FOSTERING SUSTAINED ENGAGEMENT




                               #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
ADAPTED FROM “MOVING THE CROWD AT THREADLESS”
                                  BY DAREN C. BRABHAM

                     CROWD MOTIVATIONS
$
         MAKE / WIN MONEY

                 OPPORTUNITY TO WIN WORK

    HONE MY SKILLS
                                            BE PART OF A
                                            COMMUNITY
         ADDICTED TO PARTICIPATING




                         #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

                                               21
FARMVILLE WORKERS
OF THE WORLD,
UNITE AND RISE UP!




COLLECTIVE
   ACTION            #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
COLLECTIVE ACTION:
Getting a group of people
to work together towards
a shared goal.

             #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
DON’T EXPECT THIS
   TO BE EASY

         #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
UNDERSTANDING   +           ALIGNMENT




                #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
VISION


A FOUNDATION
FOR ENGAGING   COMMUNITY NETWORK                  VALUES

A COMMUNITY

                            BEHAVIORS




                   #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
MIT’s Center for Collective
Intelligence has collected and
analyzed 250 examples of
web-enabled collective intelligence.



                   #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
WHAT



THE ELEMENTS OF
ORGANIZING      WHO                                   WHY

GROUP ACTION

                                 HOW




                  #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
THE COLLECTIVE INTELLIGENCE GENOME
                       GOAL                           PARTICIPANTS
                 CREATE      DECIDE                CROWD         HIERARCHY


     TOOLS/METHODS                                    MOTIVATIONS
   (CREATE)        (GROUP DECISION)                         MONEY
  COLLECTION            VOTING                               GLORY
   CONTEST            AVERAGING                            EXPERTISE
COLLABORATION         CONSENSUS                             SOCIAL
                      PREDICTION                       SATISFYING WORK
                        MARKET                            BE PART OF
                                                      SOMETHING BIGGER
                 (INDIVIDUAL DECISION)                PERSONAL PASSION
                        MARKET
                    SOCIAL NETWORK

 ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W. MALONE, ROBERT LAUBACHER
          AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010

                                              #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
COLLECTIVE
ACTION
BY DESIGN




             #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
A WORLD WHERE WE                       AN AGGREGATE COUNT
    RIDE INSTEAD OF DRIVE                    OF MILES RIDDEN
                                             INSTEAD OF DRIVEN


PEOPLE WHO                                             IT’S BETTER FOR ME
LOVE RIDING BIKES                                          AND SOCIETY TO
                                                             RIDE MY BIKE

                             CLIF BAR
                              2 MILE
                            CHALLENGE



PEOPLE DOING THE                                          I GET CREDIT FOR
2 MILE CHALLENGE                                           RIDING INSTEAD
                                                                OF DRIVING



      TWITTER, FACEBOOK,                    RECORDING MY RIDING,
DAILY MILE, 2MC PLATFORM                    UPDATING MY STATUS

                                  #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
IF YOU ONLY REMEMBER
3 THINGS...


           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
1 ALL EXPERIENCES
  NOW TAKE PLACE IN
  THE CONTEXT OF A
  NETWORK OF
  CONNECTED PEOPLE

           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
2 UNDERSTAND THE
  VALUES, BEHAVIORS,
  AND SHARED VISION OF
  THE PEOPLE YOU WANT
  TO CONNECT WITH

           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
3 LOOK FOR WAYS TO
  SHARE, COOPERATE,
  AND ORGANIZE
  COLLECTIVE ACTION

           #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
THANK YOU.
 Say hi on Twitter: @mikearauz
  Read more: mikearauz.com
Blog: mikearauz.wordpress.com

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Design for Networks

  • 1. DESIGN FOR NETWORKS USE THE INTERNET FTW
  • 2. HI. My name is Mike Arauz, but you can call me @mikearauz. This is where I work: #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 3. #DESIGNFORNETWORKS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 4. ”...we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.” Clay Shirky, author of Here Comes Everybody #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 5. WE WILL BE JUDGED BY OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 6. THINGS USED TO BE SIMPLE #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 7. THINGS GOT DIGITAL #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 8. ”The increasingly widespread practice of people coming together for effective purposes changes our sense of who the other is.” Yochai Benkler, author of The Wealth of Networks #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 9. IMAGINE A WORLD FULL OF PEOPLE WHO HAVE GROWN UP TAKING GOOGLE, LINUX, AND WIKIPEDIA FOR GRANTED #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 10. AWARENESS WHAT THE INTERNET IS GOOD FOR: PERSUASION SHARING COOPERATION COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 11. SENDING LOLCATS TO YOUR FRIENDS HAS NEVER BEEN EASIER. SHARING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 12. PASS ALONG IS MADE OF PEEEOOPLE!!! #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 13. ADAPTED FROM RESEARCH BY HENRY JENKINS AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT WHY WE SHARE STRENGTHEN DEFINE OUR GIVE ME MY COLLECTIVE STATUS BOND IDENTITY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 14. PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMEN JAY Z TIGER WOODS LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE
  • 15. ALMOST 30,000 VIEWS ON BUZZFEED WITHIN THE FIRST 48 HOURS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 16. MAP OF INTEREST HIP HOP GRAPHIC DESIGN JAY Z GEEKS, DORKS, AND INFO NERDS GRAPHICS CELEBRITY TIGER WOODS DATA SPORTS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 17. WE WILL SHARE WHETHER YOU LIKE IT OR NOT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 18. WE’VE WATCHED OVER 1 MILLION CAT VIDEOS TO HELP YOU FIND THE BEST ONES. COOPERATION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 19. JANE MCGONIGAL, GAME DESIGNER, SPEAKING AT THE NEW YORKER CONFERENCE, 2008 WHY WE PLAY ACCOMPLISH SPEND TIME GET BE PART SATISFYING WITH PEOPLE GOOD AT OF WORK I LIKE SOMETHING SOMETHING BIGGER FOSTERING SUSTAINED ENGAGEMENT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 20. ADAPTED FROM “MOVING THE CROWD AT THREADLESS” BY DAREN C. BRABHAM CROWD MOTIVATIONS $ MAKE / WIN MONEY OPPORTUNITY TO WIN WORK HONE MY SKILLS BE PART OF A COMMUNITY ADDICTED TO PARTICIPATING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 22. FARMVILLE WORKERS OF THE WORLD, UNITE AND RISE UP! COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 23. COLLECTIVE ACTION: Getting a group of people to work together towards a shared goal. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 24. DON’T EXPECT THIS TO BE EASY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 25. UNDERSTANDING + ALIGNMENT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 26. VISION A FOUNDATION FOR ENGAGING COMMUNITY NETWORK VALUES A COMMUNITY BEHAVIORS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 27. MIT’s Center for Collective Intelligence has collected and analyzed 250 examples of web-enabled collective intelligence. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 28. WHAT THE ELEMENTS OF ORGANIZING WHO WHY GROUP ACTION HOW #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 29. THE COLLECTIVE INTELLIGENCE GENOME GOAL PARTICIPANTS CREATE DECIDE CROWD HIERARCHY TOOLS/METHODS MOTIVATIONS (CREATE) (GROUP DECISION) MONEY COLLECTION VOTING GLORY CONTEST AVERAGING EXPERTISE COLLABORATION CONSENSUS SOCIAL PREDICTION SATISFYING WORK MARKET BE PART OF SOMETHING BIGGER (INDIVIDUAL DECISION) PERSONAL PASSION MARKET SOCIAL NETWORK ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W. MALONE, ROBERT LAUBACHER AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010 #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 30. COLLECTIVE ACTION BY DESIGN #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 32. A WORLD WHERE WE AN AGGREGATE COUNT RIDE INSTEAD OF DRIVE OF MILES RIDDEN INSTEAD OF DRIVEN PEOPLE WHO IT’S BETTER FOR ME LOVE RIDING BIKES AND SOCIETY TO RIDE MY BIKE CLIF BAR 2 MILE CHALLENGE PEOPLE DOING THE I GET CREDIT FOR 2 MILE CHALLENGE RIDING INSTEAD OF DRIVING TWITTER, FACEBOOK, RECORDING MY RIDING, DAILY MILE, 2MC PLATFORM UPDATING MY STATUS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 33. IF YOU ONLY REMEMBER 3 THINGS... #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 34. 1 ALL EXPERIENCES NOW TAKE PLACE IN THE CONTEXT OF A NETWORK OF CONNECTED PEOPLE #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 35. 2 UNDERSTAND THE VALUES, BEHAVIORS, AND SHARED VISION OF THE PEOPLE YOU WANT TO CONNECT WITH #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 36. 3 LOOK FOR WAYS TO SHARE, COOPERATE, AND ORGANIZE COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010
  • 37. THANK YOU. Say hi on Twitter: @mikearauz Read more: mikearauz.com Blog: mikearauz.wordpress.com