PIONEERING NEW DIRECTIONS:    CREATING A SOCIAL MEDIA           STRATEGY   Sandy Cochran, Library Assistant, Reference (Li...
http://www.flickr.com/photos/stratosphaerenlieder/2199022746/
PASTAt Work in Silos   http://www.flickr.com/photos/docsearls/5500714140/
PRESENT          Social Media.          Its so intense!          What does it mean?              http://flickr.com/photos/...
http://modernreject.com/wp-content/uploads/2010/12/red-megaphone.gif
"The internet? Is that thing stillaround?"-- Homer Simpson http://www.publicdomainpictures.net/view-image.php?image=913&pi...
TWU Libraries Help Blog
TWU Libraries Twitter Account
http://geekandpoke.typepad.com/geekandpoke/2007/03/the_podnoses_ep.htmlLooking forward....
"Face to Face"                 Figure Images: Renjith Krishnan @ FreeDigitalPhotos.net
http://www.keepcalm-o-matic.co.uk
rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html
PromoteInformOpenly CommunicateNurtureEducateExploreRelationships                     www.flickr.com/photos/cameliatwu/387...
http://www.flickr.com/photos/kristinmarshall/4842064949/Purpose& Scope
Goals & Guidelineshttp://www.publicdomainpictures.net/view-image.php?image=3029&picture=goal
FUTURE                                                          "its too risky to NOT be                                  ...
Vision &Missionhttp://www.4freephotos.com/Puzzle_pieces-image-36dc183a08339d69696afeeb8cd74682.html
References ○ Social Media Strategy Framework:   http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf ○ Anytown...
Thank You!Sandy Cochran                                 scochran2@twu.eduGreg Hardin                                   gha...
PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY
PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY
PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY
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PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY

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PIONEERING NEW DIRECTIONS:
CREATING A SOCIAL MEDIA STRATEGY

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PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY

  1. 1. PIONEERING NEW DIRECTIONS: CREATING A SOCIAL MEDIA STRATEGY Sandy Cochran, Library Assistant, Reference (Library Blog) Greg Hardin, Reference Librarian (YouTube) Brandy Klug, Electronic Resources Librarian (twitter, Help Blog)Ursula Williams, Library Assistant, Electronic Resources (facebook) The Phoenix Libraries Group Meeting May 27, 2011 Texas Womans University Denton, Tx
  2. 2. http://www.flickr.com/photos/stratosphaerenlieder/2199022746/
  3. 3. PASTAt Work in Silos http://www.flickr.com/photos/docsearls/5500714140/
  4. 4. PRESENT Social Media. Its so intense! What does it mean? http://flickr.com/photos/arnog/4969688555/
  5. 5. http://modernreject.com/wp-content/uploads/2010/12/red-megaphone.gif
  6. 6. "The internet? Is that thing stillaround?"-- Homer Simpson http://www.publicdomainpictures.net/view-image.php?image=913&picture=computer-connections
  7. 7. TWU Libraries Help Blog
  8. 8. TWU Libraries Twitter Account
  9. 9. http://geekandpoke.typepad.com/geekandpoke/2007/03/the_podnoses_ep.htmlLooking forward....
  10. 10. "Face to Face" Figure Images: Renjith Krishnan @ FreeDigitalPhotos.net
  11. 11. http://www.keepcalm-o-matic.co.uk
  12. 12. rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html
  13. 13. PromoteInformOpenly CommunicateNurtureEducateExploreRelationships www.flickr.com/photos/cameliatwu/3870075870/
  14. 14. http://www.flickr.com/photos/kristinmarshall/4842064949/Purpose& Scope
  15. 15. Goals & Guidelineshttp://www.publicdomainpictures.net/view-image.php?image=3029&picture=goal
  16. 16. FUTURE "its too risky to NOT be different in this economy" ~ Stephen Abram, VP Strategic Partnerships & Markets for Gale Cengagehttp://www.publicdomainpictures.net/view-image.php?image=8821&picture=road
  17. 17. Vision &Missionhttp://www.4freephotos.com/Puzzle_pieces-image-36dc183a08339d69696afeeb8cd74682.html
  18. 18. References ○ Social Media Strategy Framework: http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf ○ Anytown Public Library’s Social Media Policy from Michael Stephen’s http://tametheweb.com/2010/06/10/anytown-public-librarys-social-media- policy/ ○ PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. http://socialmedia.policytool. net ○ Establishing social media goals for our library http://www.colleenscommentary.net/2010/02/11/establishing-social-media- goals-for-our-library/ ○ Social Media Best Practices http://scalablesocialmedia.com/2011/04/social-media-best-practices/
  19. 19. Thank You!Sandy Cochran scochran2@twu.eduGreg Hardin ghardin@twu.eduBrandy Klug bklug@twu.eduUrsula Williams uwilliams@twu.edu - http://www.facebook.com/twulibraries - http://twitter.com/TWULibrary - http://www.youtube.com/user/twulibraries1 - http://twulibraryinformationbulletin.blogspot.com/ Presentation: http://www.slideshare.net/ghardin/pioneer/

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