Social Media and Your Circle of Influence, Past, Present, and Future. Presented at Trine University for the Ketner School of Business by Kevin Mullett.
A look at how college business students can use social media and online reputation management to differentiate themselves and their businesses from others.
Social Media Near Misses and Outright Failures - Trine UniversityCirrus ABS
The document summarizes key points from a presentation by Kevin Mullett on social media for businesses. Mullett discusses topics like prioritizing marketing efforts based on goals and resources, measuring social media success, owning your online brand presence, using video to differentiate from competitors, and emphasizing humanization and encouragement in social media messages. He leaves the audience with the message to own your brand and control your online reputation.
Social Media: Fitting Social Media into your Marketing MixElement Three
In this session attendees will walk away with a long list of 'to-do's' on how you can begin integrating social media into your company's marketing efforts. We will dispel common myths and discuss in detail The Social Three - Social Marketing, Social Networking and Social Media.
This document discusses best practices for using various social media platforms like Twitter, Facebook, Google+, and others for journalism purposes. It emphasizes that using social media effectively takes work but has huge payoffs. Each platform has different strengths - Twitter is for breaking news, Facebook allows scheduling posts and sharing stories visually, Google+ helps with search engine optimization. The document provides tips for each platform and notes tools like Buffer that can help manage social media more productively. The overall message is that high-quality, engaging social media requires setting goals and cannot be done quickly, but investing time in audiences is worthwhile.
This document discusses Google Plus and its value for bloggers. It notes that Google Plus has over 540 million monthly active users, making it one of the top three largest social networks. The document provides tips for using Google Plus to build authority through SEO, develop active communities, and build relationships with readers and other bloggers. It promotes using features like profiles, public posts, circles, communities, and Hangouts to engage with others on Google Plus. In particular, it emphasizes how Hangouts and Hangouts on Air allow users to collaborate professionally, build real relationships, and potentially reach thousands of viewers like celebrities who have used the tools.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
Social Media and Nordea Savings and Asset ManagementPeter Svarre
This document discusses how real companies can use social media. It notes that the internet is no longer just another medium like newspapers or television, but has mediated our interactions and identities. It has three main points for how companies can use social media: 1) Deportalization, where the company is present on many external sites and platforms, not just its own website. 2) Transparency, where the company openly shares information across social media. 3) Cultural change within the company, where social media is used for product development, marketing, communications, and the company embraces this new way of interacting with customers and employees. It cautions that companies must be ready to lose some control and trust external channels and ensure employees are comfortable with social
Social Media Near Misses and Outright Failures - Trine UniversityCirrus ABS
The document summarizes key points from a presentation by Kevin Mullett on social media for businesses. Mullett discusses topics like prioritizing marketing efforts based on goals and resources, measuring social media success, owning your online brand presence, using video to differentiate from competitors, and emphasizing humanization and encouragement in social media messages. He leaves the audience with the message to own your brand and control your online reputation.
Social Media: Fitting Social Media into your Marketing MixElement Three
In this session attendees will walk away with a long list of 'to-do's' on how you can begin integrating social media into your company's marketing efforts. We will dispel common myths and discuss in detail The Social Three - Social Marketing, Social Networking and Social Media.
This document discusses best practices for using various social media platforms like Twitter, Facebook, Google+, and others for journalism purposes. It emphasizes that using social media effectively takes work but has huge payoffs. Each platform has different strengths - Twitter is for breaking news, Facebook allows scheduling posts and sharing stories visually, Google+ helps with search engine optimization. The document provides tips for each platform and notes tools like Buffer that can help manage social media more productively. The overall message is that high-quality, engaging social media requires setting goals and cannot be done quickly, but investing time in audiences is worthwhile.
This document discusses Google Plus and its value for bloggers. It notes that Google Plus has over 540 million monthly active users, making it one of the top three largest social networks. The document provides tips for using Google Plus to build authority through SEO, develop active communities, and build relationships with readers and other bloggers. It promotes using features like profiles, public posts, circles, communities, and Hangouts to engage with others on Google Plus. In particular, it emphasizes how Hangouts and Hangouts on Air allow users to collaborate professionally, build real relationships, and potentially reach thousands of viewers like celebrities who have used the tools.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
Social Media and Nordea Savings and Asset ManagementPeter Svarre
This document discusses how real companies can use social media. It notes that the internet is no longer just another medium like newspapers or television, but has mediated our interactions and identities. It has three main points for how companies can use social media: 1) Deportalization, where the company is present on many external sites and platforms, not just its own website. 2) Transparency, where the company openly shares information across social media. 3) Cultural change within the company, where social media is used for product development, marketing, communications, and the company embraces this new way of interacting with customers and employees. It cautions that companies must be ready to lose some control and trust external channels and ensure employees are comfortable with social
This document provides 15 tips for using social media for parks and recreation departments in 30 minutes or less. The tips include asking citizens for input and photos on social media, conducting photo and video contests, decentralizing social media posting responsibilities, linking all online presences, incentivizing followers, monitoring hashtags and searches, using platforms like Foursquare and Yelp, and monitoring online reputation. The goal is to engage citizens, promote events and parks, and embrace social media.
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
The document discusses various tools and techniques for generating buzz through social media, including Twitter, Digg, and StumbleUpon. It provides tips for using each platform effectively such as making friends, being consistent and generous with sharing others' content, and ensuring content is timely and relevant. Case studies are presented showing how specific campaigns successfully used these platforms to drive traffic and awareness. The overarching themes are developing friends and connections on the platforms, dedicating sufficient time, reciprocating by sharing others' content, and posting relevant content.
This document provides tips and best practices for using social media. It discusses using the right hashtags and keywords to maximize exposure of social media posts. It also recommends checking posts for tone, length, spelling and more before sharing. Additionally, it highlights top performing platforms in the Arab world like Facebook, Twitter, and Instagram and provides statistics on user bases. Tools for creating videos, graphics and scheduling posts are also mentioned. The overall document aims to help users optimize their social media strategy and content.
This document discusses building an online community and engaging with audiences on social media. It provides tips on understanding audience behaviors and interests through research, developing personas. It also discusses choosing the right social media platforms, creating a content strategy and calendar, setting goals and metrics. Tips are provided on tools for social media management, influencer identification and outreach, as well as best practices for content on different platforms like Facebook, Twitter and using images.
Social Media Strategies Summit: Higher Education 2015Steph Parker
In this workshop, learn how your social media presence impacts your potential applicants and future students. See your school from their perspective and discover ways you can improve. Develop a plan to “make the cut” with students when it comes time to make college decisions!
● Innovate your approach to potential students on social
● Discover new strategies to influence applicants
● Utilize social media to reach new students before they set foot on campus
Social Media For Businesses | GA BostonSteph Parker
This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
This document provides an overview of social media and its uses for nonprofits. It defines social media as internet-based applications that allow for the creation and sharing of user-generated content. The document then discusses several major social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube) and how nonprofits can utilize each one to engage supporters, fundraise, and promote their mission. Key recommendations include using social media to tell compelling stories, engage supporters in real-time, and drive traffic to the organization's main website. The document stresses that social media should be approached strategically by selecting the most relevant platforms and integrating them with the organization's overall online presence and communication goals.
The Social Media Breakfast Fort Wayne event Managing Social Media Message Delivery & Interactions on Feb 21st 2011.
Connect with us at http://www.facebook.com/smbftw or on twitter at http://twitter.com/smbfw. Use the hashtag #smbfw to find others discussing the event on Twitter.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
Consequences of Oversharing on Social Medialaurenparkk
The document discusses the consequences of oversharing personal information on social media. It notes that while social media allows users to connect with others, people often overshare details about their lives which can have negative repercussions. Oversharing is often due to users' emotions at the time of posting. Some consequences of oversharing include damaged reputations, decreased work productivity, identity theft, cyberbullying, and divorce. Employers and legal parties frequently use social media to gather information about individuals. The document recommends users think carefully before sharing online, as posts can have long-lasting effects.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
This document summarizes key points from the #SMSSummit conference on using data in social media. It discusses how various companies and organizations, including Nationwide, New York University, the Why I Social podcast, the eduWeb Digital Summit, Rackspace, and CLYW yoyos use social media data to inform strategies, measure performance, and improve engagement. The document emphasizes that while data provides insights, authentic storytelling and creativity are also needed to build advocates.
At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why".
Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
Alex Showerman created an online community for Canton, NY through a Facebook page and blog. The Facebook page grew to over 3,000 fans by promoting local events and businesses, improving town-government relations, and providing a discussion platform. Lessons learned included avoiding automation, engaging the community through questions, promoting community pride, allowing negative comments, and encouraging decision-makers to participate online.
This document discusses how moms are actively using various social media platforms like Facebook, Twitter, blogs, Flickr and more both personally and for their businesses. It provides definitions of social media and the results of a poll of moms on which sites they use most and how often. The document then focuses on specific platforms like blogging, Facebook, Twitter and provides tips on using each effectively for business purposes. It concludes by encouraging moms to make social media an integral part of their marketing strategy.
The document is a survey about social media usage. It aims to understand how employees, customers, prospects, and contractors use social media in order to inform the company's social media strategy. The survey asks about demographics, social media platforms used, frequency of use, reasons for using or not using social media, communication preferences, likelihood of recommending social media sites, awareness of the company's social media efforts, and preferences for potential new social media features.
This document provides 15 tips for using social media for parks and recreation departments in 30 minutes or less. The tips include asking citizens for input and photos on social media, conducting photo and video contests, decentralizing social media posting responsibilities, linking all online presences, incentivizing followers, monitoring hashtags and searches, using platforms like Foursquare and Yelp, and monitoring online reputation. The goal is to engage citizens, promote events and parks, and embrace social media.
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
Debra: @askdebra
Talia: @TalTalK
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.
This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.
To the best of our knowledge, all pictures used are Creative Commons and have been attributed.
Please contact us on Twitter if you have any questions or would like a copy of the presentation.
The document discusses various tools and techniques for generating buzz through social media, including Twitter, Digg, and StumbleUpon. It provides tips for using each platform effectively such as making friends, being consistent and generous with sharing others' content, and ensuring content is timely and relevant. Case studies are presented showing how specific campaigns successfully used these platforms to drive traffic and awareness. The overarching themes are developing friends and connections on the platforms, dedicating sufficient time, reciprocating by sharing others' content, and posting relevant content.
This document provides tips and best practices for using social media. It discusses using the right hashtags and keywords to maximize exposure of social media posts. It also recommends checking posts for tone, length, spelling and more before sharing. Additionally, it highlights top performing platforms in the Arab world like Facebook, Twitter, and Instagram and provides statistics on user bases. Tools for creating videos, graphics and scheduling posts are also mentioned. The overall document aims to help users optimize their social media strategy and content.
This document discusses building an online community and engaging with audiences on social media. It provides tips on understanding audience behaviors and interests through research, developing personas. It also discusses choosing the right social media platforms, creating a content strategy and calendar, setting goals and metrics. Tips are provided on tools for social media management, influencer identification and outreach, as well as best practices for content on different platforms like Facebook, Twitter and using images.
Social Media Strategies Summit: Higher Education 2015Steph Parker
In this workshop, learn how your social media presence impacts your potential applicants and future students. See your school from their perspective and discover ways you can improve. Develop a plan to “make the cut” with students when it comes time to make college decisions!
● Innovate your approach to potential students on social
● Discover new strategies to influence applicants
● Utilize social media to reach new students before they set foot on campus
Social Media For Businesses | GA BostonSteph Parker
This class was originally presented as part of General Assembly Boston's Summer Startup Series. It covers the basics for individuals within organizations to start building a social media strategy, managing platforms, and building a digital marketing team:
This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.
Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
This document provides an overview of social media and its uses for nonprofits. It defines social media as internet-based applications that allow for the creation and sharing of user-generated content. The document then discusses several major social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube) and how nonprofits can utilize each one to engage supporters, fundraise, and promote their mission. Key recommendations include using social media to tell compelling stories, engage supporters in real-time, and drive traffic to the organization's main website. The document stresses that social media should be approached strategically by selecting the most relevant platforms and integrating them with the organization's overall online presence and communication goals.
The Social Media Breakfast Fort Wayne event Managing Social Media Message Delivery & Interactions on Feb 21st 2011.
Connect with us at http://www.facebook.com/smbftw or on twitter at http://twitter.com/smbfw. Use the hashtag #smbfw to find others discussing the event on Twitter.
Social media a new rule of consumer engagementVinod Nagar
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
Consequences of Oversharing on Social Medialaurenparkk
The document discusses the consequences of oversharing personal information on social media. It notes that while social media allows users to connect with others, people often overshare details about their lives which can have negative repercussions. Oversharing is often due to users' emotions at the time of posting. Some consequences of oversharing include damaged reputations, decreased work productivity, identity theft, cyberbullying, and divorce. Employers and legal parties frequently use social media to gather information about individuals. The document recommends users think carefully before sharing online, as posts can have long-lasting effects.
You Have Data, Now What? (Social Media Strategies Summit, SF - 2016) Christopher Barrows
This document summarizes key points from the #SMSSummit conference on using data in social media. It discusses how various companies and organizations, including Nationwide, New York University, the Why I Social podcast, the eduWeb Digital Summit, Rackspace, and CLYW yoyos use social media data to inform strategies, measure performance, and improve engagement. The document emphasizes that while data provides insights, authentic storytelling and creativity are also needed to build advocates.
At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why".
Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
Alex Showerman created an online community for Canton, NY through a Facebook page and blog. The Facebook page grew to over 3,000 fans by promoting local events and businesses, improving town-government relations, and providing a discussion platform. Lessons learned included avoiding automation, engaging the community through questions, promoting community pride, allowing negative comments, and encouraging decision-makers to participate online.
This document discusses how moms are actively using various social media platforms like Facebook, Twitter, blogs, Flickr and more both personally and for their businesses. It provides definitions of social media and the results of a poll of moms on which sites they use most and how often. The document then focuses on specific platforms like blogging, Facebook, Twitter and provides tips on using each effectively for business purposes. It concludes by encouraging moms to make social media an integral part of their marketing strategy.
The document is a survey about social media usage. It aims to understand how employees, customers, prospects, and contractors use social media in order to inform the company's social media strategy. The survey asks about demographics, social media platforms used, frequency of use, reasons for using or not using social media, communication preferences, likelihood of recommending social media sites, awareness of the company's social media efforts, and preferences for potential new social media features.
Sales Leads Are Like Aggregate - Deister Sales MeetingKevin Mullett
Exploring how Leads Are Like Aggregate and why a solid website is important for conversion was the topic of presentation by Kevin Mullett for the Deister Machine Company Sales Meeting. This also happened to be a celebration of Deister Machines's 100 year Anniversary.
In this presentation Kevin explains to this business to business group why it is essential to have a home on the web they own, and how sift through all the noise to find the solid business leads that are most likely to turn into customers.
Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013MarketSnare
Over 200 Audio, Video, & Image Tools for Social Media Marketing from Kevin Mullett's 2013 Inside Social Marketing --#ISMConf -- presentation in NYC.
That's right, over 200 tools, plus a load tips.
Protecting Your Images on the Web and Tracking Down Infringement - ArtlinkKevin Mullett
The internet affords us an unprecedented opportunity to have our art, designs, images, and photography seen, but unfortunately, stolen as well. In this presentation we discuss tools and methods for attempting to protect your images. We also highlight methods and tools for discovering infringement, and make suggestions on what to do when infringement is discovered.
By Kevin Mullett
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools - Given by Kevin Mullett, @kmullett - MarketSnare, Director of Social Media and Visibility. #SocialPro #15A
This document discusses heuristic evaluation as a usability testing technique. It defines heuristic evaluation as a practical approach to problem solving and discovery that may not be optimal but is sufficient for immediate goals. The document lists Nielsen's 10 usability heuristics for interface design, such as visibility of system status and user control and freedom. It provides examples for each heuristic and advises that heuristic evaluation should not replace talking to users, but can help identify usability issues before user testing.
Storytelling: Rhetoric of heuristic evaluationUX Firm, LLC
This document discusses the history and evolution of the author's approach to heuristic evaluation. It began with strictly following Nielsen's 10 heuristics, then incorporated more descriptive findings using tables, screenshots and recommendations. The author's terminology and perspective shifted to more of a user experience focus over time, using concepts like user frustration in findings. The approach also began incorporating direct user comments and feedback to enhance the evaluations.
Over 200 Search & Social Tools for Marketers Who Wear Too Many Hats - Zenith ...MarketSnare
Tools aren't your job, they support it. Tools must solve problems, create efficiency, improve workflow, accelerate growth and enhanc capabilities to achieve your goals. Now here are 200+ tools to help you with your search and social marketing efforts.
Created and presented by Kevin R. Mullett (@kmullett) at the 2016 Zenith Digital Marketing Conference in Duluth, MN on Thursday, April 28th.
#Zenith2016
Remember that tools are the how, not the why.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
Getting Social Media to Work, So Social Media Works for You - IGSHPA 2017MarketSnare
Created and presented by Kevin R. Mullett (@kmullett) at the 2017 International Ground Source Heat Pump Association Conference in Denver, CO on Wednesday, March 14th.
@igshpa #IGSHPAconf
Discussing how to get social media marketing to work for small businesses.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Using Social Media to Reach New & Existing CustomersCirrus ABS
The document contains advice from Kevin Mullett on using social media to reach new and existing customers. It includes tips on claiming social media profiles, developing content strategies, optimizing social media efforts, measuring results, and more. Mullett advocates treating social media as a lifestyle rather than a task in order to be successful. He also emphasizes prioritizing social media activities based on business goals.
Fitting Social Media Into Your Marketing June - KokomoCirrus ABS
The document discusses fitting social media into a company's marketing mix. It defines social media, social networking, and social marketing. It emphasizes that social media provides opportunities for visibility, traffic, and expertise. It provides tips for businesses on claiming social profiles, networking, scheduling posts, and measuring analytics to understand what works best. The overall message is that social media can help businesses engage with customers and prospects when done appropriately.
Fitting Social Media Into Your Marketing May - Fort WayneCirrus ABS
The document discusses strategies for fitting social media into a company's marketing mix. It provides tips on using different social media platforms like Facebook, Twitter, and LinkedIn for networking, visibility, and social marketing. It emphasizes that social media works best when treated as a lifestyle rather than a task, and suggests prioritizing efforts based on business goals and resources. The document also addresses concerns about privacy and return on investment from social media activities.
Google Plus Pages for Brands and Businesses: What Now? What Next? - webinarCirrus ABS
Webinar - Google Plus Pages for brands and businesses, marketers, and social media geeks. Discussing creation, optimization, engagement, connections, and more.
presented by Kevin Mullett for Cirrus ABS
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
The document discusses social media marketing and provides statistics about major social media platforms. It notes that 50% of the world's population is under 30 and 96% of them use social media. Successful social media companies listen first and sell second. The ROI of social media is whether a business will still exist in 5 years. It then provides statistics about the number of users and user demographics of Facebook, Twitter, LinkedIn, and Pinterest.
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Social Media Optimization & the “Social Three” Cirrus ABS
Social Media Optimization & the “Social Three”: Presented by Kevin Mullett (@kmullett) for Cirrus ABS on Sept. 28th 2010 at the NIIC in Fort Wayne Indiana.
http://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: mailto:info@cirrusabs.com or by phone: 1.877.817.4442.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Quanah Zimmerman
As presented at the 2012 IROICA Conference (International Relations Officers’ Network of the Association of European Life Science Universities) about Communication and Management in the NET Generation.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
An Introduction to "The Social Three" - Crazy PinzKevin Mullett
This document provides an introduction to social media marketing strategies. It discusses the key concepts of social media, social networking, and social marketing. It then provides recommendations on how businesses can utilize social media for visibility, brand awareness, customer feedback, and traffic. Tips are provided on developing social media profiles, scheduling posts, and growing followers. The document emphasizes starting small with social media and gradually increasing efforts over time.
This document discusses how to brand yourself online as a wedding professional. It covers managing your online footprint through tools like Facebook, Twitter, LinkedIn and blogs. It emphasizes why having an online presence is important, as digital wedding trends show more people use social media and mobile apps to plan weddings. Statistics on top social media influencers in the wedding industry are provided. The document also discusses personal branding, questions to consider, and tips for expanding your online footprint through networking, maintaining professional social profiles, using Twitter and blogging.
This document discusses several social media platforms - Twitter, Snapchat, and Instagram. It provides information on the purpose, content, homepage, target users, revenue models, and legal/ethical issues of each platform. For Twitter, it describes tweets, hashtags, profiles, and how users can follow others. It outlines Snapchat's features like stories and how users can add friends. For Instagram, it notes the photo-sharing aspect and using hashtags to find content. The document aims to educate on choosing social media by comparing these major platforms.
This document discusses social media marketing strategies for small businesses. It begins by introducing Mandel/Screentech as a small business that provides prepress and graphic design services. It then discusses using various social media platforms like LinkedIn, Facebook, YouTube, and Twitter to engage clients and prospects. The document provides tips on creating viral content, monitoring conversations, and using tools to link social media profiles. It emphasizes that social media is about conversation rather than overt selling. Overall, the document provides an overview of how a small business can leverage social media for marketing purposes.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
3. increased adoption or proliferation does not
mean new. the tools and nomenclature are
new but "social media“, websites, and blogging
is not.
// newasperception or reality?
@kmullett // #SMTrine
5. there is a lot of misinformation, speculation,
opinion and hype being spread. worse is the
expectation that social media should be free,
effortless, and easy, yet produce greater ROI.
// verifyingclaims? expectingtoomuch?
@kmullett // #SMTrine
6. // it’svisibilityandall about thebenjamins
photo by David Evers: http://flic.kr/p/5XwMZC
• you have to be where your ideal demographic can see you
(do you know who that is?)
• in front of competition if necessary
• obey the rules or have your sign removed
• tell a better story
@kmullett // #SMTrine
7. // winningrequiresknowledge& strategy
• what are the rules
• how can i optimize within the rules
• which races can i win while staying within my budget/resources
• am i dedicated to the winning strategy (no trying it out)
• how much is winning worth
@kmullett // #SMTrine
8. // marketingresourcesaretight
where should businesses spend their marketing
resources (time/budget)?
A. traditional advertising (off-line; radio, tv, print, listings)
B. social media (advertising, facebook, sponsored tweets,
etc)
C. social media (organic)
D. paid search
E. all of the above
@kmullett // #SMTrine
what can you bring
to the table?
10. // doessocial media work?
• opportunity
• visibility
• traffic
• top of mind
• likeability
• expertise
@kmullett // #SMTrine
11. // whydon’tthey“like” us?
are we clear with our message?
• is design or action most important?
• what is our call to action?
• what is in it for them?
@kmullett // #SMTrine
12. // almosthaditright?
ugly but descriptive
• i know who they are
• what they want me to do is clear
• i’ll be rewarded
@kmullett // #SMTrine
13. // connectingthedots with social media?
do these printed pieces promote social channels?
what is the social strategy?
@kmullett // #SMTrine
14. // social media worksbestwhen…
• are you willing?
• do you see value?
• add to your lifestyle
@kmullett // #SMTrine
15. // social isnowinSERPs
how will it change social participation? how will it
change where we click on a SERP page?
(flickr, friendfeed, gmail, facebook, buzz, reader, google social connections)
@kmullett // #SMTrine
16. no marketing media channel has 100% eyeballs
or is 100% effective. prioritize based on goals,
resources, and business objectives.
// prioritizeyour marketingefforts
@kmullett // #SMTrine
18. // whatsetsyouapart, thatyoucontrol
• your visibility
• circle of influence
• knowledge outside of degree
WIIFM
@kmullett // #SMTrine
have you heard the Alec Brownstien story?
19. // who’sincontrol of your reputation?
what will they find?
100’s more?
stopping/or disabling isn’t the same as removing
@kmullett // #SMTrine
20. // onlinereputation management
own your brand
• clog the SERPs
• push competition off
• proactive not reactive
• sentiment aware
• alerts/lists are crucial
@kmullett // #SMTrine
21. // but…myprivacy!
• formerly found on street corners
• who did we do business with 30 years ago?
• distribution does not equal visibility
@kmullett // #SMTrine
22. // beproactiveandpositive
treat online reputation
management as a positive
ongoing activity rather than a
defensive situation.
@kmullett // #BIN2011 #ORM
24. // social media, doyouownit?
• Ars Technica (suggested copyright infringement?)
• Jonathan Rivera’s page with 47’000 fans (vanity url)
• are you relying on free services?
@kmullett // #SMTrine
25. // jobswill change, your namewon’t
job changes?
you are likely to change
jobs many times in your
lifetime, however save
for a few reasons,
your name will not.
free services come
and go!
own a domain!
$10/ year (do it)
@kmullett // #SMTrine
26. // ownyour brand&/or identity
control?
• clog the SERPs
• push competition or bad
info down
• be proactive not reactive
#4 on page 6
#7 on page 4
@kmullett // #BIN2011 #ORM
27. // easysocial media brandcheck
grab your brand
• mass id check with namechk.com
@kmullett // #SMTrine
28. // gowherethebotsare
article awareness, social visibility and
distributing RSS
@kmullett // #SMTrine
tell potential visitors
and the search
engines you have
new content
33. if talking to me about defining ROI of social
media you best be prepared with examples
from your other marketing efforts.
// it’sasmeasurableor moreso…
@kmullett // #SMTrine
34. // bonus idea
video!
• differentiate from your competition
• easy and inexpensive
• increased visibility
@kmullett // #SMTrine
Social Media and Your Circle of Influence, Past, Present, and Future. // Presented by Kevin Mullett on September 28th 2011 for the Ketner School of Business at Trine University.
Social Media and Your Circle of Influence, Past, Present, and Future. // Presented by Kevin Mullett, Director of Product Development for Cirrus ABS. You can find Kevin: http://www.kevinmullett.com (blog), http://twitter.com/kmullett (twitter), http://www.facebook.com/kevinmullett (facebook), and on LinkedIn at http://www.linkedin.com/in/kevinmullett
Social Media and Your Circle of Influence, Past, Present, and Future. // Presented by Kevin Mullett, Director of Product Development for Cirrus ABS. You can find Kevin: http://www.kevinmullett.com (blog), http://twitter.com/kmullett (twitter), http://www.facebook.com/kevinmullett (facebook), and on LinkedIn at http://www.linkedin.com/in/kevinmullett
Social Media // Increased adoption or proliferation does not mean new. The tools and nomenclature are new but "social media“, websites, and blogging is not.
The “Social Three” // You are here to find out how to add social media into your event marketing mix, but let’s start by actually talking about what I call the “social three”. Why? Because people use these terms interchangeably, when they are not in fact interchangeable. If you think about it we could just remove the “social” moniker off all of these and we would have good old fashion traditional media, networking, and marketing methods. Today we will discuss various aspects of the social sphere and social media optimization. Now the information I present today, much like search engine optimization information, will have a limited shelf life. A scant 7 years ago Facebook was created in a dorm room and now has more users than the population of the United States. A year ago many of you had no idea what Twitter was, now it has gone mainstream and is in countless TV commercials. I could waste the entirety of this seminar just talking about the rise and fall of various social services, percentage of market share, types of people who use each, etc. Instead I am going to breeze by some of those items at a high level, so I can spend more time giving you social marketing tips that will help your business.» social media which represents the tools we use for building followers, friendships, & contacts. Tools like twitter, facebook, linkedin, youtube, friendfeed, Buzz, foursquare, ning, to name only a fraction of the available services. Each have strengths and weaknesses and each need to be evaluated so we can put our time into the ones that will reap the largest ROI. I have both online and offline media tools represented because they are all just visibility tools.» social networking is the day to day interaction we have with contacts built using the various social media tools/services, in other words the “social” part. It is no different then when you attend a party, that you might otherwise pass on, in order to touch base with clients or potential clients. Now some might also toss in social networks, but let’s not make things confusing. Each tool has the potential to reach a percentage of your ideal market segment, group, individuals, or demographic. This is also to extend and optimize your circle of influence.» social marketing is the subtle, or not so subtle, use of one or more online tool to promote your business to the network you have established. Again no different than reminding those people you meet at parties, “hey I build killer websites, you should have me do one for you”. Over simplified? Maybe, but the real reason we’re here is to learn how to put this all into motion. We want to avoid the Me Monster. (me monster by Brian Regan)
There is a lot of misinformation, speculation, opinion and hype being spread. worse is the expectation that social media should be free, effortless, and easy, yet produce greater ROI.
It’s visibility and all about the benjamins: as with most forms of advertising you have to be where your ideal demographic can see you, which sometimes means you must be in front of competitors if necessary, but you must obey the rules or have your sign removed. If they see both signs, you need to tell a better story.photo by David Evers: http://flic.kr/p/5XwMZC
Winning requires knowledge: To win against your competitors in the search optimization game requires some knowledge, unless your competition isn’t trying. It’s easy to win if there is no competition. To win requires an understanding of the rules so you don’t get disqualified. You can be the best driver, but if you are stuck in the back of the pack you will not have a chance to show it. Optimization is part of the race regardless if you have the knowledge or not. Of course you need to decide early on how much winning is worth and what your budget is to go after it. And like most things if you don’t have a strategy, well, we all know how that goes.At this very race a competitor was disqualified for getting a bit too creative with the rules. This is analogous to black hat search optimization techniques.
Where will you spend your marketing resources in 2011. One of the questions those board members and business owners ask is where they should put their marketing budget! How do we spend it wisely?traditional advertising (off-line; radio, tv, print)social media (organic)social media (advertising, facebook, sponsored tweets, etc)paid searchall of the above
Social Media Optimization // Right now, you need to be going where the traffic is or more pointently, where you can be visible. And while being visible is great, if efforts are put into areas where there is no intent for action it will be wasted time, money, and effort. Keep in mind too, that this is not a singular action. Social media campaigns are just another part of a NetCentered marketing approach. We will talk more about that later.Just who or what do we want to be visible too? The obvious answer is people who would like to use our product or service. The not so obvious answer is search engines. We want to make sure we are out where they are actively crawling.
Does social media work? That depends on what our strategy has identified as a win.What we really want to know is how to use social media as a means of; winning new business, enhancing customer service, providing offers and notifications, press releases and general promotion, manage our brand and reputation, awareness of our industry, promoting our knowledge experts, and keeping tabs on the competition. opportunityvisibilitycontacttop of mindexpertise
Why don’t they “like” us // Are you being clear with your message? Do you have a message? Most of the time businesses worry to hide the action behind the aesthetics. Make sure you tell them what is in it for them and what to do.
Social Media // So is this business winning at social media?I know what they want me to do.Instructions and identity are clear.I know I will be rewarded, even if not specific.The failure was a training breakdown. When trying to redeem the check-in offer the staff was not aware of it.
Social Media // Do these printed pieces promote social channels? What is the social strategy?Most make nothing more than feeble attempts. Literally amounting to nothing more than after thoughts. The AAF makes no attempt at all.
Social media works best when…: Social media generally works best when you are a willing participant and treat it more like a lifestyle, instead of a task.are you willing?do you see value?add to your lifestyle
It is time for brands who have been waffling to pull their heads out of the sand and participate in social. People struggling to comprehend keep harping about ROI without considering other value social media brings to the table. All else being equal, who do you think people will click on if they see a friends “recommendation”?How might this change who we select on a SERP page?Google enhanced social search on 02/17/2010. Connected via sources include, flickr, friendfeed, gmail, facebook, buzz, reader, google, more? Sometimes it is unclear why it picks the service because I will be connected to the person in more than one place.More on Google Social connections: http://www.google.com/s2/u/0/search/social
Do you know a business that everyone seems to like? Do they treat their business as a 9-5 job or do they seem to be involved with the community?
What sets you apart from other people in this room? From others who will vie for the same job? From your competitors who offer a similar product?
What sets you apart from others looking for the ideal job you want?Will you be another Alec Brownstien? In the summer of 2009 he paid, a whopping 15 cents per click, for the top spot for creative directors names. Mashable reported he receieved calls from all but one of the targets and the whole thing cost him $6!http://mashable.com/2010/05/13/job-google-ad-words/
What circle of influence will you bring to the table?
Who’s in control of your online reputation and visibility? What will potential employers find?What do you think I could find right now? Stopping use isn’t the same as removing nor isdisabling an account.
What about online reputation monitoring? Caught being reactive instead of proactive! Not a good position to be in because it can take time to correct depending on when you catch it. Own your brand spots and push competitors off or down. setting up alerts is crucial to being aware of what is happening with your brand even if that brand is you.socialmention (sentiment, rss,csv), google alerts (email & rss),topsy (email & rss), samepoint (sentiment & rss), tweetdeck (twitter search), tweetalarm (email), tweetbeep (email), kurrently (rss), etc Other paid solutions: Lithium (ScoutLabs), radian6, sysomos, netbase, trackur, AuthorityLabs, etc
One of the common objections to participating in social networks for business use is privacy and mixing business with pleasure. In reality our information has been publically available for decades, albeit in a different format. It used to be on almost every street corner dangling at the ready for any stranger who took the time to peruse it.We used to do business with people we knew. They knew our kids, what we drove, our views, and sometimes when we where on vacation. A percentage of the market desires a move back to relationships with who we do business with.
Treat online reputation management as a positive ongoing activity rather than a defensive situation. Why do most want to always treat this as a negative? This is positive message buildingand is part of normal business activities. Are you providing good service.
What is Google +1?Announcement:http://www.google.com/+1/button/Video how to trick it: http://www.youtube.com/cirrusabs#p/a/u/0/ztYjWXwr6ik
Expand your IRL contacts google.com/plus
Separating you & your business: Set up your Google Profile, tie in your various websites, social services, and create anchor text links in the about me section. You will also want to go through the process of verifying your name, which needs to be done through Google Knol. After you have your profile filled out and your name verified we optionally want to associate your Google profile with Google Buzz. Be aware though that as of right now, if you choose to cancel buzz it will close your Google Profile. Directly tying Twitter to Buzz is frowned upon because of the way Google pulls in tweets.While Google Buzz is still extremely new, it started life with a huge boost since it tied directly into to Gmail. Something that not everyone was crazy about. Either way it is already approaching the size of twitter in far less time. As with all the social services it really boils down to where you ideal client is spending time and what other perks come along for the ride.Simply “liking” a Google Buzz post can show your name or company name in the SERPs.
Social Media Optimization // What if one morning your shop was chained closed, sealed off, and you had no idea who to call to resolve the problem? ArsTechnica is just one of the latest stories where Facebook has shut down their page with no obvious way to reinstate it. http://arstechnica.com/business/news/2011/04/facebook-shoots-first-ignores-questions-later-account-lock-out-attack-works.ars?comments=1#comments-barhttp://techsavvyagent.com/video/facebook-shuts-down-page-with-47000-fans/
Jobs will change, your name won’t: you are likely to changejobs many times in your lifetime, however save for a few reasons, your name will not. Free services come and go so own a domain! $10/ year (do it)
While I really wouldn’t call this controlling the SERPs, you are setting yourself up to have something to work with should something happen. More things indexed that can be pushed.
Easy social media brand check: Use a service like namechk.com to go grab your brands social id’s. I think it is wise for both branding reasons, and for online marketing presence to grab them. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is worth noting. This is especially important while the crawl rate on your website is low.Posting links to some of these networks, like ning.com or mybloglog.com where the search engines already spend a significant amount of time, can lead to pages being indexed in under an hour and subsequently lead to radical improvement in new pages being indexed on your site.
We need visibility: Here is an idea. Go where the bots are. Now lets shoot for some social visibility. This concepts takes content you post via your website, twitter, facebook, linkedin, delicious and posts it on other services where others are spending time and where the search engines are crawling. Each unique URL on each service is a page that Google could choose to serve up in a SERP (Search Engine Results Page).
Measuring the right things matters. The trap many fall into is trying to hard for friends, fans, and followers due to pride or greed. They have mistaken followers as accurate measures of value. Since followers can easily be bought or faked, they cannot be accurately used for valuation. Instead we must build organic followers with intent to interact with us.
Looking at bogus social media analytics and measurement. We also must consider carefully how much weight we put on the types of people we engage with. These are great people to engage with, but they are likely to fill our pride tank before filling the coffers of our companies.
Social Media // We need to look to other criteria to judge the success or failure of our efforts. Things like reach, engagement, attention capture, connectivity, interactions and more. We can use tools like Klout, TweetStats, Twitter Analyzer, Facebook Insights, TweetReach, and there are now ways to hook up Google Analytics to your Facebook fan page now as well. I could go on for a solid half hour or more on the various tools and methods for measurement. The point I want to drive home is to make sure we are measuring the right things.What are good metrics for social media success? To name just a few: influence, traffic, reputation and brand management, visibility, engagement, competitive intelligence garnered, and of course revenue. Let’s not forget revenue!
We need to know what winning looks like. This would be a great time to input keywords you have selected based on validation efforts earlier into a tool like Rank Checker, a Firefox add-on, to establish a baseline for both your site, and that of your competitors. It is FAR from perfect but you can watch trends!When checking rankings use: IE = “InPrivate Browsing”, Firefox =“start private browsing “ , Chrome =“incognito”, Opera = “new private tab”, to avoid personalized results.You will also want to express the need for everyone in the company to be committed to monitoring contacts, calls, and lead sources for clues on what is working so you can do it again.http://tools.seobook.com/firefox/rank-checker
If talking to me about defining ROI of social media you best be prepared with examples from your other marketing efforts.
// bonus idea: videodifferentiate from your competitioneasy and inexpensiveincreased visibility
HELP = Humanize message, Encourage conversation, Listen first, Promote Less.
Don’t forget to keep it fun!
Social Media and Your Circle of Influence, Past, Present, and Future. // Presented by Kevin Mullett, Director of Product Development for Cirrus ABS. You can find Kevin: http://www.kevinmullett.com (blog), http://twitter.com/kmullett (twitter), http://www.facebook.com/kevinmullett (facebook), and on LinkedIn at http://www.linkedin.com/in/kevinmulletthttp://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: info@cirrusabs.com or by phone: 1.877.817.4442.
This is where people normally suffer paralysis by analysis. I can hear the questions forming in your heads right now. How can we make this work for our organization? Won’t this take a huge chunk out of our day? The answer is not unlike any large project. We need to make plans, prioritize our goals, delegate responsibility to those who can do the job, optimize our efforts by using the right tools, and get organized. Although it can be very different for specific markets, by and large, we see internet activity run a normal cycle. People slowly ramp up in the morning, are very active during the lunch hour, then wind down till after supper. We can minimize our time commitment by first prioritizing when we post and interact. We can further maximize our time by using tools like tweetdeck or post once services to spread the news one time and have it appear on many services. Thought should be given to the message going out and the target service. This is at the root of social media activity and participation optimization.
So how will google stay relevant as social grows? How will this impact what you click on? You mean you wouldn’t be more likely to take the suggestion of a friend?
SEO for Visibility, Action & Conversion: Google +1 hits the scene.Will be used as “A” signal for google search to fight web spamvisible in search results and adson sites ala “like” buttonAnnouncement:http://www.google.com/+1/button/http://www.wired.com/epicenter/2011/08/google-studying-re-ranking-search-results-using-1-button-data-but-its-touchy/ info about use as signal