REPUTATION MANAGEMENT



                       http://www.flickr.com/photos/will-lion/3974469907/




Social media and its...
SHARESKI@GMAIL.COM

IDEASANDTHOUGHTS.ORG

     @SHARESKI
THANKS TO MELANIE MCBRIDE
http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
THANKS TO MELANIE MCBRIDE
http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
YOU DON’T CONTROL THE MESSAGE NOW
YOU PROBABLY NEVER DID




             http://www.flickr.com/photos/larryontheprairie/4534921049/
THERE’S SOMETHING HAPPENING HERE
THE SHIFTS
1
MANY TO MANY
Clay Shirky: How cellphones, Twitter, Facebook Make History




    http://www.ted.com/talks/lang/eng/clay_shirky_how_cell...
Clay Shirky: How cellphones, Twitter, Facebook Make History




    http://www.ted.com/talks/lang/eng/clay_shirky_how_cell...
2
YOU ARE WHAT YOU SHARE
“IF THERE IS NO SHARING,
THERE IS NO EDUCATION”




       David Wiley, BYU
THE RADICAL PRICE OF FREE
3
UNLEASHING THE TRIBE
WHO’S TALKING FOR YOU?




   http://www.flickr.com/photos/marketingfacts/95818576/
4
TRANSPARENCY TRUMPS GLOSS
5
GETTING VISUAL
24 hours per minute
2.5 Billion Per Month
TELL STORIES
2.0 OBJECTIVES FOR INFORMATION OFFICERS:

• Create multiple points of participation
• Transform read-only content into rea...
WHERE DO WE START?




   http://www.flickr.com/photos/7363465@N08/3925513417/
CUSTOMIZATION
PULL VS. PUSH
WHAT CAN WE SHARE?
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
WORK SIDE BY SIDE
DAILY NEWS
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
ARE YOU MOBILE?
RANDOM THOUGHTS
RANDOM THOUGHTS
RANDOM THOUGHTS
THE CHALLENGES
Is it worth the effort?


          Will our constituents join us?



 What about this whole “control” thin...
eski@gm ail.com   @sh areski
 shar




ideasandthoughts.org
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
Reputation Management for Schools and Organizations
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Reputation Management for Schools and Organizations

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A presentation to communication directors of school divisions in Saskatchewan about the power and use of social media to tell their story.

Published in: Education, Technology, Design
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Reputation Management for Schools and Organizations

  1. 1. REPUTATION MANAGEMENT http://www.flickr.com/photos/will-lion/3974469907/ Social media and its impact on organizations and individuals Dean Shareski May 14, 2010
  2. 2. SHARESKI@GMAIL.COM IDEASANDTHOUGHTS.ORG @SHARESKI
  3. 3. THANKS TO MELANIE MCBRIDE http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
  4. 4. THANKS TO MELANIE MCBRIDE http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
  5. 5. YOU DON’T CONTROL THE MESSAGE NOW
  6. 6. YOU PROBABLY NEVER DID http://www.flickr.com/photos/larryontheprairie/4534921049/
  7. 7. THERE’S SOMETHING HAPPENING HERE
  8. 8. THE SHIFTS
  9. 9. 1 MANY TO MANY
  10. 10. Clay Shirky: How cellphones, Twitter, Facebook Make History http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
  11. 11. Clay Shirky: How cellphones, Twitter, Facebook Make History http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
  12. 12. 2 YOU ARE WHAT YOU SHARE
  13. 13. “IF THERE IS NO SHARING, THERE IS NO EDUCATION” David Wiley, BYU
  14. 14. THE RADICAL PRICE OF FREE
  15. 15. 3 UNLEASHING THE TRIBE
  16. 16. WHO’S TALKING FOR YOU? http://www.flickr.com/photos/marketingfacts/95818576/
  17. 17. 4 TRANSPARENCY TRUMPS GLOSS
  18. 18. 5 GETTING VISUAL
  19. 19. 24 hours per minute
  20. 20. 2.5 Billion Per Month
  21. 21. TELL STORIES
  22. 22. 2.0 OBJECTIVES FOR INFORMATION OFFICERS: • Create multiple points of participation • Transform read-only content into read-write, many-to-many conversations • Listen to and engage user-visitors • Co-create with your community • Provide non-essential controls to users (e.g., text size, tools) • Accept that you do not “control” the message but guide it
  23. 23. WHERE DO WE START? http://www.flickr.com/photos/7363465@N08/3925513417/
  24. 24. CUSTOMIZATION
  25. 25. PULL VS. PUSH
  26. 26. WHAT CAN WE SHARE?
  27. 27. GIVE OTHERS A VOICE
  28. 28. GIVE OTHERS A VOICE
  29. 29. GIVE OTHERS A VOICE
  30. 30. GIVE THEM PLACES TO SHARE
  31. 31. GIVE THEM PLACES TO SHARE
  32. 32. GIVE THEM PLACES TO SHARE
  33. 33. GIVE THEM PLACES TO SHARE
  34. 34. GIVE THEM PLACES TO SHARE
  35. 35. GIVE THEM PLACES TO SHARE
  36. 36. GIVE THEM PLACES TO SHARE
  37. 37. GIVE THEM PLACES TO SHARE
  38. 38. GIVE THEM PLACES TO SHARE
  39. 39. WORK SIDE BY SIDE
  40. 40. DAILY NEWS
  41. 41. GET OUT THERE
  42. 42. GET OUT THERE
  43. 43. GET OUT THERE
  44. 44. GET OUT THERE
  45. 45. GET OUT THERE
  46. 46. GET OUT THERE
  47. 47. ARE YOU MOBILE?
  48. 48. RANDOM THOUGHTS
  49. 49. RANDOM THOUGHTS
  50. 50. RANDOM THOUGHTS
  51. 51. THE CHALLENGES Is it worth the effort? Will our constituents join us? What about this whole “control” thing?
  52. 52. eski@gm ail.com @sh areski shar ideasandthoughts.org

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