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Presented by Michael Kusters
                                                      @MKusters1
                                                      November 14, 2011




“If Facebook and Twitter had a baby, they’d call it Google+.”
Olaf Wempe, Web Developer
Is…

• The latest social media innovation

• Clean and user-friendly

• A better way to share
      • Circles
      • Hangouts
      • Sparks


• More private than other social networking services
      • Take control of your online environment

                   http://www.youtube.com/watch?v=hC_M6PzXS9g
Main Focus


• Making content more usable and personalized

• Improving technology

• Improving website SEO for brands, bloggers,
  etc…
for Business

• Blog promotion

• B2B sales

• An innovative approach to customer service and
  engagement

• Superior data and analytics

• Organize and segment brand enthusiasts/customers
Pros

• Privacy settings

• Sharing options

• Friends options

• Mobile app is faster and more user-friendly

• Notification bar
Cons


• Mobile app for Android and iPhone only

• Search results

• Been on beta for too long
Successes
Failures


• Steve Yegge, a senior engineer at
  Google, accidentally and publicly posted a critical
  analysis about Google’s understanding of
  platforms, calling Google Plus a “complete failure.”
References

http://www.buzzom.com/wp-content/uploads/2011/07/google-plus-
   growth.png

http://www.ibtimes.com/articles/230203/20111012/google-plus-
   engineer-complete-failure-fail-hate-steve-yegee-reasons.htm

http://www.probloggingsuccess.com/google-circles-and-sparks-what-
   do-bloggers-have-in-them/

http://www.slideshare.net/jbell99/google-for-brandsogilvy

http://www.youtube.com/watch?v=hC_M6PzXS9g

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Google+

  • 1. Presented by Michael Kusters @MKusters1 November 14, 2011 “If Facebook and Twitter had a baby, they’d call it Google+.” Olaf Wempe, Web Developer
  • 2. Is… • The latest social media innovation • Clean and user-friendly • A better way to share • Circles • Hangouts • Sparks • More private than other social networking services • Take control of your online environment http://www.youtube.com/watch?v=hC_M6PzXS9g
  • 3. Main Focus • Making content more usable and personalized • Improving technology • Improving website SEO for brands, bloggers, etc…
  • 4. for Business • Blog promotion • B2B sales • An innovative approach to customer service and engagement • Superior data and analytics • Organize and segment brand enthusiasts/customers
  • 5. Pros • Privacy settings • Sharing options • Friends options • Mobile app is faster and more user-friendly • Notification bar
  • 6. Cons • Mobile app for Android and iPhone only • Search results • Been on beta for too long
  • 8. Failures • Steve Yegge, a senior engineer at Google, accidentally and publicly posted a critical analysis about Google’s understanding of platforms, calling Google Plus a “complete failure.”
  • 9. References http://www.buzzom.com/wp-content/uploads/2011/07/google-plus- growth.png http://www.ibtimes.com/articles/230203/20111012/google-plus- engineer-complete-failure-fail-hate-steve-yegee-reasons.htm http://www.probloggingsuccess.com/google-circles-and-sparks-what- do-bloggers-have-in-them/ http://www.slideshare.net/jbell99/google-for-brandsogilvy http://www.youtube.com/watch?v=hC_M6PzXS9g