This document discusses using social media for tourism marketing. It covers major platforms like Facebook, Twitter, YouTube, blogging and Pinterest. It provides examples of how businesses can create pages/accounts and engage audiences on each channel. Case studies show how social media campaigns increased tourism in areas. The document also discusses monitoring analytics, integrating social across marketing and creating a content calendar to engage audiences.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
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In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Travel 2.0: Strategy & Tactics in an Aera of Co-Creation and Social MediaMartin Schobert
How to develop a Social Media Strategy for a tourism organisation?
To-do's for Hotels & Destination Management:
Focus on Product, Focus on the Guest, develop an Action Plan for the next 3 years!
How to develop Social Media Tactics and an Action Plan in 7 steps.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013Kristy Van Hoven
Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.
This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Travel 2.0: Strategy & Tactics in an Aera of Co-Creation and Social MediaMartin Schobert
How to develop a Social Media Strategy for a tourism organisation?
To-do's for Hotels & Destination Management:
Focus on Product, Focus on the Guest, develop an Action Plan for the next 3 years!
How to develop Social Media Tactics and an Action Plan in 7 steps.
Presenter: Damian Cook, Managing Editor, E-Tourism Africa
Utilising computers, hand-held devices, cameras and phones, this multimedia tour, as seen through the eyes of the tech-savvy traveler, reveals the role of technology in every step of the travel experience. It focuses specifically on key issues facing the industry in Africa.
This presentation is for Chartered Accountants on Web 2.0. It discusses the opportunities offered by social media. Risk and management of risk of social media is discussed.
Presents a Web 2.0 investment strategy for business and government that aims to help you outperform the market by investing at a lower cost. 3 sections: a) Web 2.0 and the enterprise overview, why it's much harder than most people think, b) the Web 2.0 Adoption Curve model, how the Web 2.0/social networking will have a correction in 2010, and how this can be an opportunity for you, c) how you can adopt Web 2.0 at a lower cost than your competitors and create competitive advantage
User-centered design in publishing: a case studyPaul Lomax
A case study in the launch of the new car reviews website carbuyer.co.uk and the introduction of a user centered design process into a publishing organisation
Slides from a talk by
Michael Webb on "Developing a Web 2.0 Strategy" given at the Institutional Web Management Workshop (IWMW) 2006 on 14 June 2006.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/talks/webb/
Social Media (Web 2.0) marketing for beginnersrjoshi17
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Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
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Responsible Travel content and how it can help our membersResponsible Travel
Our content and how it can help our members, by Jo Cooke, managing editor.
* Our writing
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* In numbers
* What do we write about?
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* Conversations with you, the member
* What are we looking for?
* Who to interview
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Q&A with the Responsible Travel Account Team – making the most of your member...Responsible Travel
Panel and Q&A with the Account Team – making the most of your membership. With Sophie, Shannon and Alison.
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How to get more sales with Responsible Travel by understanding our customer j...Responsible Travel
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Maximising positive impacts & reducing negative impacts in tourismResponsible Travel
Maximising positive impacts & reducing negative impacts of our business.
Justin Francis, CEO of Responsible Travel, and Hannah Methven, sustainability specialist at Explore.
* Reframing our climate challenge
* Why?
* Global goal for nature 2030
* Our purpose
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* Disclose
* Nature - what can we do?
* The five threats to biodiversity
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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2. • Introductions by you
• What social media is
• Facebook
• Twitter
• YouTube
• Blogging
• Pinterest
• Case Studies
• Monitoring
3. Let’s Watch a Video
http://www.youtube.com/watch?v=x0EnhXn5boM&feature=plcp
4. What is Social Media?
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based
technologies to transform broadcast media monologues (one to
many) into social media dialogues (many to many). It supports the
democratization of knowledge and information, transforming people
from content consumers into content producers…… Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM). Social media utilization is
believed to be a driving factor in the idea that the current period in
time will be defined as the Attention Age. Source: Wikipedia.com
OR…. a way to have a conversation with your audience
9. Why have a page?
To promote your organisation and it’s services
To increase awareness
To reach people globally
To increase the number of people you reach
To tell customers about new products/services
To get feedback on products/services
To create a community for your organisation
To engage your customers
To build a relationship with your audience
To make your customers feel loved!
23. Twitter is Growing
– 383 million people have Twitter accounts
– Average age on Twitter is 39 Years Old
– 10 Million Brits are on Twitter
– UK is the 4th largest country using Twitter
– 80% of users are on their mobiles
24. Twitter Usage
Source: Mashable.com
March 2010 statistics
25. Twitter Usage
Source: Mashable.com March
2010 statistics
37. What is a Blog?
A blog (a blend of the term web log) is a type of website or part of
a website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as
graphics or video. Entries are commonly displayed in reverse-
chronological order. Blog can also be used as a verb, meaning to
maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and
even message each other via widgets on the blogs and it is this
interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others
function as more personal online diaries. A typical blog combines text,
images, and links to other blogs, Web pages, and other media related
to its topic. The ability of readers to leave comments in an interactive
format is an important part of many blogs. Most blogs are primarily
textual, although some focus on art (Art blog), photographs
(photoblog), videos (video blogging), music (MP3 blog), and audio
(podcasting). Microblogging is another type of blogging, featuring very
short posts. Source: wikipedia.com
43. How FourSquare Works…
• You create a deal
• When people check into your place they can claim the deal
Why Use it?
• People have to go to your venue to claim it
• People can recommend your venue to others’
• FourSquare can be linked up to Facebook for users
44.
45. Pinterest is a virtual Pin board
• Organize and share photos and videos you find on the web!
• Browse pin boards created by others and find your way through
vertical subjects
• “Repin” (repost) items on your pin board that you find on othersʼ
• Create groups & contribute to othersʼ groups
48. You Should know that
Social Media is….
- HARD WORK
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME
49. Case Studies
Arizona Office of Tourism Facebook Campaign
AOT created a variety of Facebook Ads for different
promotions, giveaways, and local events. They ran ads to
promote their Facebook Page and to specific destinations
on their website depending upon the initiative. In each case,
they created excitement about the promotion in the ads and
followed through with consistent messaging in the landing
pages
Results
• 8 times more clicks to the landing page than paid search
efforts
• 27% conversion rate for Arizona Visitors Guide requests
• 17% conversion for email newsletter opt-in
• Overall, 89% of the total online marketing traffic comes to
promotions from Facebook Ads
http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf
50. Case Studies
One of the Entries
http://www.youtube.com/watch
?v=xUFm8CJWJ14
Queensland Best Job in The World
Using Facebook, Twitter, YouTube, newspaper classifieds and their
website to generate the interest.
Results
• 34,680 job applications from 197 countries
• $390 Million AUD of publicity
• Australia tourism down, but Queensland tourism up 20%
• 82% increase in resort bookings
• 50% of Australia trips now include a Queensland component
57. Content
VERY IMPORTANT
1. Develop a content calendar
2. Add Value
3. Be Consistent
4. Stick to your purpose
5. Story Tell
6. Be real
7. Be authentic
58. Integrating Social Media
1. Add your social media icons to:
1. Your email signature & your team’s
2. Your website – on every page, not just on one
2. Promote other social media links on your social media, eg Twitter on
Facebook
3. Promote your social networks in your current marketing
4. Integrate your on and off line marketing
5. Make it easy for people to contact you online
6. Use your online marketing materials offline and vice versa
7. Look at what you have already created, eg newsletters, posters,
flyers etc. and reuse them
8. Make it part of your marketing plan
9. Make someone responsible for it
10. Use it to build relationships
59. Other Resources for Ideas & Tips
Websites
www.hubspot.com
www.mashable.com
www.socialmediaexaminer.com
www.allfacebook.com
Social media management tools
www.tweetdeck.com
www.hootsuite.com
www.ping.fm
www.sendible.com
www.postplanner.com
www.bufferapp.com