SlideShare a Scribd company logo

XPX Summit and New Media

•Download as PPT, PDF•
•
Sales Strategy and Innovation Delivery
Sales Strategy and Innovation Delivery

Forum on New Media and Social Media at the Conference for Exit Planning Advisors - more at http://bit.ly/hnFKCR

Business
1 of 37
Web Habits of Highly Successful Advisors Introduction to the New Media Workshop
David Cutler ,[object Object],[object Object],[object Object],[object Object]
Tara Goodwin Frier ,[object Object],[object Object],[object Object],[object Object]
Todd Van Hoosear ,[object Object],[object Object],[object Object],[object Object]
10 New Rules!
 
 
 
 
 
 
Twitter Facebook Blogs
 
 
#10 The most relevant New Rule for your company is being discovered …
Are you ready for your new marketing world? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
 
XPX Community?
3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
 
Low Cost + High Creativity
Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
The Right Tools and Platforms
The Seven Web Habits #1: Listen ,[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #2: Learn ,[object Object],[object Object]
The Seven Web Habits #3: Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #4: Create ,[object Object],[object Object],[object Object]
The Seven Web Habits #5: Converse ,[object Object],[object Object],[object Object]
The Seven Web Habits #6: Convince ,[object Object],[object Object],[object Object],[object Object]
The Seven Web Habits #7: Convert ,[object Object],[object Object],[object Object]
Social Media Workshop - Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU
 

Recommended

Efactor - Social Media Marketing for Startups
Efactor - Social Media Marketing for StartupsEfactor - Social Media Marketing for Startups
Efactor - Social Media Marketing for Startups
EFactor Global
 
Emerging marketing trends sept 2010
Emerging marketing trends sept 2010Emerging marketing trends sept 2010
Emerging marketing trends sept 2010LupinaMancuso
 
Social Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next LevelSocial Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next Level
Michelle Hillaert
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesLesa Lundquist
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
1st Position Marketing
 
Barden unit1-ip
Barden unit1-ipBarden unit1-ip
Barden unit1-ipClarissa Barden
 
Social Media Marketing for Small Buiness BlogWorld '09
Social Media Marketing for Small Buiness BlogWorld '09Social Media Marketing for Small Buiness BlogWorld '09
Social Media Marketing for Small Buiness BlogWorld '09
Webgrrls International
 
ILTA Presentation- Social Media Networks & Tools
ILTA Presentation- Social Media Networks & ToolsILTA Presentation- Social Media Networks & Tools
ILTA Presentation- Social Media Networks & ToolsGuy Alvarez
 

Recommended

Efactor - Social Media Marketing for Startups
Efactor - Social Media Marketing for StartupsEfactor - Social Media Marketing for Startups
Efactor - Social Media Marketing for Startups
EFactor Global
 
Emerging marketing trends sept 2010
Emerging marketing trends sept 2010Emerging marketing trends sept 2010
Emerging marketing trends sept 2010LupinaMancuso
 
Social Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next LevelSocial Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next Level
Michelle Hillaert
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesLesa Lundquist
 
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDeliveredSocial Media Realities_1stPositionMarketing and SocialMediaDelivered
Social Media Realities_1stPositionMarketing and SocialMediaDelivered
1st Position Marketing
 
Barden unit1-ip
Barden unit1-ipBarden unit1-ip
Barden unit1-ipClarissa Barden
 
Social Media Marketing for Small Buiness BlogWorld '09
Social Media Marketing for Small Buiness BlogWorld '09Social Media Marketing for Small Buiness BlogWorld '09
Social Media Marketing for Small Buiness BlogWorld '09
Webgrrls International
 
ILTA Presentation- Social Media Networks & Tools
ILTA Presentation- Social Media Networks & ToolsILTA Presentation- Social Media Networks & Tools
ILTA Presentation- Social Media Networks & ToolsGuy Alvarez
 
Social Media Benefits for Small Business
Social Media Benefits for Small BusinessSocial Media Benefits for Small Business
Social Media Benefits for Small Business
Amr Atef
 
Baffled by Blogs
Baffled by BlogsBaffled by Blogs
Baffled by Blogs
Kathy Ennis
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Elizabeth Scott
 
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Janette Toral
 
Social Media #Fail(s)
Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant
 
Understanding Social Activation Platforms
Understanding Social Activation PlatformsUnderstanding Social Activation Platforms
Understanding Social Activation Platforms
Nick Cifuentes
 
PR And Non Profits
PR And Non ProfitsPR And Non Profits
PR And Non Profits
Game Day Communications
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
Krista Neher
 
Social Media Bootcamp 102-Week 1
Social Media Bootcamp 102-Week 1Social Media Bootcamp 102-Week 1
Social Media Bootcamp 102-Week 1Community Media Workshop
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
SaAD ALmaLki
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
Marvin Dejean
 
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Wayne Pagani
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
Sabina Izzatli
 
Building Social Media into Your Business
Building Social Media into Your BusinessBuilding Social Media into Your Business
Building Social Media into Your Business
Janet Johnson
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Arham Haryadi
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social Media
Rhys Leong
 
Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
Jordan Viator Slabaugh
 
Mc Cormick Brownbag
Mc Cormick BrownbagMc Cormick Brownbag
Mc Cormick Brownbag
Demetrio Maguigad
 
Personal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tipsPersonal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tips
Milena Regos
 
Trends with benefits mar 2012 dc
Trends with benefits mar 2012 dcTrends with benefits mar 2012 dc
Trends with benefits mar 2012 dcSales Strategy and Innovation Delivery
 
Why Sun
Why SunWhy Sun
Why Sun
Sales Strategy and Innovation Delivery
 

More Related Content

What's hot

Social Media Benefits for Small Business
Social Media Benefits for Small BusinessSocial Media Benefits for Small Business
Social Media Benefits for Small Business
Amr Atef
 
Baffled by Blogs
Baffled by BlogsBaffled by Blogs
Baffled by Blogs
Kathy Ennis
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Elizabeth Scott
 
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Janette Toral
 
Social Media #Fail(s)
Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant
 
Understanding Social Activation Platforms
Understanding Social Activation PlatformsUnderstanding Social Activation Platforms
Understanding Social Activation Platforms
Nick Cifuentes
 
PR And Non Profits
PR And Non ProfitsPR And Non Profits
PR And Non Profits
Game Day Communications
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
Krista Neher
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
SaAD ALmaLki
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
Marvin Dejean
 
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Wayne Pagani
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
Sabina Izzatli
 
Building Social Media into Your Business
Building Social Media into Your BusinessBuilding Social Media into Your Business
Building Social Media into Your Business
Janet Johnson
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business mithu0288
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Arham Haryadi
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social Media
Rhys Leong
 
Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
Jordan Viator Slabaugh
 
Mc Cormick Brownbag
Mc Cormick BrownbagMc Cormick Brownbag
Mc Cormick Brownbag
Demetrio Maguigad
 
Personal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tipsPersonal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tips
Milena Regos
 

What's hot (20)

Social Media Benefits for Small Business
Social Media Benefits for Small BusinessSocial Media Benefits for Small Business
Social Media Benefits for Small Business
 
Baffled by Blogs
Baffled by BlogsBaffled by Blogs
Baffled by Blogs
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
 
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
 
Social Media #Fail(s)
Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
 
Understanding Social Activation Platforms
Understanding Social Activation PlatformsUnderstanding Social Activation Platforms
Understanding Social Activation Platforms
 
PR And Non Profits
PR And Non ProfitsPR And Non Profits
PR And Non Profits
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
 
Social Media Bootcamp 102-Week 1
Social Media Bootcamp 102-Week 1Social Media Bootcamp 102-Week 1
Social Media Bootcamp 102-Week 1
 
Public relations, social media
Public relations, social mediaPublic relations, social media
Public relations, social media
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
 
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)Integrating Social Media Cannexus 2011 (Jan 25, 2011)
Integrating Social Media Cannexus 2011 (Jan 25, 2011)
 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
 
Building Social Media into Your Business
Building Social Media into Your BusinessBuilding Social Media into Your Business
Building Social Media into Your Business
 
Social Media For Business
Social Media For Business Social Media For Business
Social Media For Business
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social Media
 
Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
 
Mc Cormick Brownbag
Mc Cormick BrownbagMc Cormick Brownbag
Mc Cormick Brownbag
 
Personal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tipsPersonal branding in the New Media World, best practices and time saving tips
Personal branding in the New Media World, best practices and time saving tips
 

Viewers also liked

Why Sun
Why SunWhy Sun
Why Sun
Sales Strategy and Innovation Delivery
 
Nstc social media dec 2010
Nstc social media dec 2010Nstc social media dec 2010
Nstc social media dec 2010
Sales Strategy and Innovation Delivery
 
IERG Panel on Global Marketing 092710
IERG Panel on Global Marketing 092710IERG Panel on Global Marketing 092710
IERG Panel on Global Marketing 092710
Sales Strategy and Innovation Delivery
 
Red Cross 21st century committee report
Red Cross 21st century committee reportRed Cross 21st century committee report
Red Cross 21st century committee report
Sales Strategy and Innovation Delivery
 
Breaking Thru the Clutter: How to Market Your Cause and Attract New Champions
Breaking Thru the Clutter: How to Market Your Cause and Attract New ChampionsBreaking Thru the Clutter: How to Market Your Cause and Attract New Champions
Breaking Thru the Clutter: How to Market Your Cause and Attract New Champions
CauseShift
 

Viewers also liked (8)

Trends with benefits mar 2012 dc
Trends with benefits mar 2012 dcTrends with benefits mar 2012 dc
Trends with benefits mar 2012 dc
 
Why Sun
Why SunWhy Sun
Why Sun
 
Nstc social media dec 2010
Nstc social media dec 2010Nstc social media dec 2010
Nstc social media dec 2010
 
Trends with benefits mar 2012
Trends with benefits mar 2012Trends with benefits mar 2012
Trends with benefits mar 2012
 
IERG Panel on Global Marketing 092710
IERG Panel on Global Marketing 092710IERG Panel on Global Marketing 092710
IERG Panel on Global Marketing 092710
 
Aerva pp case studies in action 2010
Aerva pp case studies in action 2010Aerva pp case studies in action 2010
Aerva pp case studies in action 2010
 
Red Cross 21st century committee report
Red Cross 21st century committee reportRed Cross 21st century committee report
Red Cross 21st century committee report
 
Breaking Thru the Clutter: How to Market Your Cause and Attract New Champions
Breaking Thru the Clutter: How to Market Your Cause and Attract New ChampionsBreaking Thru the Clutter: How to Market Your Cause and Attract New Champions
Breaking Thru the Clutter: How to Market Your Cause and Attract New Champions
 

Similar to XPX Summit and New Media

Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
Oren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
Oren Todoros
 
ROI of Social Media
ROI of Social MediaROI of Social Media
ROI of Social Media
Mike Schaffer
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
Scott Schablow
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
Mark Evangelista
 
Social Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09 GgiSocial Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09 Ggi
bernard_charlebois
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your Business
Patsy Stewart
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
shapira marketing
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
Jeffrey Stewart
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
Fuse13
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
First Story Real Estate Company
 
Turn your social media connections into face to
Turn your social media connections into face toTurn your social media connections into face to
Turn your social media connections into face to
First Story Real Estate Company
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer Advocates
Michelle Hummel
 
Social media putting it all together
Social media putting it all togetherSocial media putting it all together
Social media putting it all togetherchriskoenig55
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
Shashi Bellamkonda
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo Overview
Digital Synergy
 
SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2Joseph Simmons
 

Similar to XPX Summit and New Media (20)

Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
ROI of Social Media
ROI of Social MediaROI of Social Media
ROI of Social Media
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Social Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09 GgiSocial Media Marketing Instructor Deck V3 03 09 Ggi
Social Media Marketing Instructor Deck V3 03 09 Ggi
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your Business
 
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
 
Turn your social media connections into face to
Turn your social media connections into face toTurn your social media connections into face to
Turn your social media connections into face to
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer Advocates
 
Social media putting it all together
Social media putting it all togetherSocial media putting it all together
Social media putting it all together
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media & Seo Overview
Social Media & Seo OverviewSocial Media & Seo Overview
Social Media & Seo Overview
 
Social media 101
Social media 101Social media 101
Social media 101
 
SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2SCORE_BusinessNetworkingWorkshop_2
SCORE_BusinessNetworkingWorkshop_2
 

More from Sales Strategy and Innovation Delivery

Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
Sales Strategy and Innovation Delivery
 
Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
Sales Strategy and Innovation Delivery
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
Sales Strategy and Innovation Delivery
 
Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000
Sales Strategy and Innovation Delivery
 
Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019
Sales Strategy and Innovation Delivery
 
Aloop sow v1.5
Aloop sow v1.5Aloop sow v1.5
Aloop sow v1.5
Sales Strategy and Innovation Delivery
 

More from Sales Strategy and Innovation Delivery (20)

Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
 
Sales opportunity assessment report call center template
Sales opportunity assessment report call center templateSales opportunity assessment report call center template
Sales opportunity assessment report call center template
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
Greetings david cutler inform and connect
Greetings david cutler inform and connectGreetings david cutler inform and connect
Greetings david cutler inform and connect
 
New master david cutler
New master david cutlerNew master david cutler
New master david cutler
 
MTR and David
MTR and David MTR and David
MTR and David
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Email report october 2018
Email report october 2018Email report october 2018
Email report october 2018
 
research topline report
research topline report research topline report
research topline report
 
Singular dtv proposal (1)
Singular dtv proposal (1)Singular dtv proposal (1)
Singular dtv proposal (1)
 
digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1
 
Future 100 jwt
Future 100 jwtFuture 100 jwt
Future 100 jwt
 
Target partner profiles 2019
Target partner profiles 2019Target partner profiles 2019
Target partner profiles 2019
 
Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000Battlecard enterprise innovation for fortune 1000
Battlecard enterprise innovation for fortune 1000
 
short version
short versionshort version
short version
 
Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019Sample mates marcom for abi by american digital from david cutler 2019
Sample mates marcom for abi by american digital from david cutler 2019
 
Aloop sow v1.5
Aloop sow v1.5Aloop sow v1.5
Aloop sow v1.5
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
Horizon and david cutler
Horizon and david cutlerHorizon and david cutler
Horizon and david cutler
 

Recently uploaded

Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Auditing study material for b.com final year students
Auditing study material for b.com final year studentsAuditing study material for b.com final year students
Auditing study material for b.com final year students
narasimhamurthyh4
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
daothibichhang1
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 

Recently uploaded (20)

Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Auditing study material for b.com final year students
Auditing study material for b.com final year studentsAuditing study material for b.com final year students
Auditing study material for b.com final year students
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 

XPX Summit and New Media

  • 1. Web Habits of Highly Successful Advisors Introduction to the New Media Workshop
  • 2.
  • 3.
  • 4.
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 13.  
  • 14.  
  • 15. #10 The most relevant New Rule for your company is being discovered …
  • 16.
  • 17.  
  • 18. Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
  • 19.  
  • 21. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
  • 22. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
  • 23.  
  • 24. Low Cost + High Creativity
  • 25. Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
  • 26. Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
  • 27. The Right Tools and Platforms
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.