A PowerPoint show talks about Social Media Benefits for Small Business. Collected from various of internet websites.

1. Social Media Benefits for Small Business
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2. • Social media are computer-mediated technologies
that allow the creating and sharing of information,
ideas, career interests and other forms of expression
via virtual communities and networks. The variety of
stand-alone and built-in social media services
currently available introduces challenges of definition;
however, there are some common features
Wikipedia
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3. • Establish Trust
• Build Credibility
• Enhance Brand Image
• Increase Brand Recognition
• Build Brand Equity
• Humanize Your Brand
• Increased Word of Mouth
• Geotargeting
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4. • Stay Up To Date With The Newest Trends
• Monitor Competitors
• Let The World Know You Exist
• Get Feedback For Free
• Connect With Mentors and Advisors
• Join A Community of Entrepreneurs
• Find Top Talent
• Brand Yourself As An Expert
• Generate More Business
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5. The 6 Essentials elemtns
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6. • Impressions and reach. An impression is a view of your post, or the
number of times it showed up in someone’s feed. Reach measures
how many people saw your posts; the same post can show up
multiple times in someone’s feed.
• Mentions. Track how often your small business is mentioned on
social media.
• Follower growth. Track the number of followers on your networks
and how much followers grow over time. If you notice one
particular post or promotion attracts a lot of followers, create
more of those posts or offers.
• Sentiment. Track sentiment by searching for your company name
or username followed by words like “love,” “best,” “sucks,” or
“fail.”
• Location. Gathering followers from a particular part of the city,
state, or country could open your eyes to expansion opportunities.
Spreading the News About
Your Business
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7. It builds knowledge
• In the past, it was difficult to gain timely product feedback.
But with the emergence of social media, a business leader
can track and assess a product’s movement and
engagement while also forecasting possible trends. Social
media can track lead growth, brand perception, brand
search volume and the number of inbound links established
by your company. Klout -- a service that uses social media
metrics to tally engagement -- is an insightful tool for
measuring your social media reach.
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8. And always remember
"The Key to Social Media is to listen,
engage, and bulit a relationships"
David Alston
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