The document provides an overview of the proposed development of the Aloop platform. It will be developed in two phases: 1) design and development of a marketing website and minimum viable product (MVP) of the platform, and 2) ongoing support after launch. Phase 1 will include wireframing, prototyping, design, and development of the marketing site and core features of the platform. Phase 2 will provide ongoing cloud infrastructure management and support through a dedicated development team. Estimated costs are provided for each part of the project.

1. David Cutler
Managing Director at Creative Chaos – www.CreativeChaos.co
Partner Portal - http://Partners.CreativeChaos.co
617-331-7852 - dcutler@creativechaos.co

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Project Overview
Aloop will be a cloud based service providing customers and businesses the ability to purchase
products from the US and get them delivered hassle free to their desired destinations globally.
The website will include all aspects required to arrange for the shipment and payment of
consumer products.
This proposal presents an overview of the activities, deliverables, timelines and pricing for
Aloop’s Website Design and Development to be undertaken by Creative Chaos
Solution Overview
Creative Chaos will build platform based on Service Oriented Architecture (API centric platform)
with web client application for customers/admin and provide suite of APIs for external
integrations with retail partners.
We propose the development of the platform in 2 phases.
Phase 1 (1st
Version)
A) Marketing Website Design & Development
B) Platform Development – 3 month plan to develop an MVP (Minimum Viable Product)
for commercial launch
Phase 2 (Launch + Ongoing Support)
A) Provide 24x7x365 production support to manage cloud infrastructure
B) Setup a dedicated development team to help scale and support the development
post-launch. scale-up and support the application post MVP launch
ALOOP DESIGN AND DEVELOPMENT SOW

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PHASE 1
1. INTERACTION ENGINEERING & PROTOTYPING
We will start building an information architecture and start building wireframes and prototypes
for both the website and the web application.
1.1 WIREFRAMES
• Develop low-fi and high-fi wireframes through an agile process
• Develop responsive wireframes
• Collaborate with client to iterate layouts
1.2 PROTOTYPE
• Build clickable high-fi prototypes
• Collaborate with client to iterate layouts
• Handover prototype to design team to initiate the layout design process
2. UI/UX DESIGN
2.1 UI AND UX DESIGN FOR WEB AND MOBILE
• Develop designs and experience on the wireframes for the platform
2.2 DEVELOP WEBPAGES
• Build web pages using the experience prototypes

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A) Marketing Website Design & Development
3. SITE DEVELOPMENT
3.1 MARKETING WEBSITE DEVELOPMENT ON WORDPRESS
• Setup site on WordPress including all html / CSS and JavaScript
• Template development
• Plugins integration or development for dynamic features
• Content ingestion and page development
• Sitemap integration
• Testing and optimization

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B) Platform Development
Following are the features that will be part of the first release of the platform.
3.2 FRONTEND – CUSTOMERS PORTAL
• Customer registration & login.
• Subscriber and Address verification.
• Profile & account management
• Customer can view order history, parcel tracking and profile settings
• Customer support
• MY local (US) address allocation
• Analytics & report
• Payments utility via payment processor
• Price Calculator

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3.3 BACKEND – ADMIN PORTAL
• Manage registered customers
• Onboard/Revoke Customers
• View customer profile
• View customer requests
• View customer’s billing
• View Scheduled Requests
• Manage Scheduled Requests
• Contact customer
• Onboard multiple admins
• Sign in
• Manage account
• Set system thresholds
4. DEPLOYMENT
4.1 DEPLOYMENT ON STAGING ENVIRONMENT
• Setup staging server with same configuration
• Deploy site on staging environment
• Reviews on updates from all stakeholders
4.2 FINAL DEPLOYMENT
• Deploy site on production server
• Testing and bug fixing
• Ready for final deployment

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5. PROPOSED TECHNOLOGY
Tools & Programing Language Purpose
WordPress To build marketing website
Ruby on Rails To build API driven Platform
React With Redux Customer/Admin portal
MySQL Database To manage platforms data
HTML5, CSS, JavaScript, Bootstrap etc. To build presentation layer
Git Version Control
Amazon Web Services Cloud Infrastructure Provider

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6. FINANCIALS: PHASE 1 INVESTMENT
The project will be priced at per person, per week rate. The work required for each week dictates
which skills are needed. Hence, the number of people needed determines the cost. We bill you
for the number of resources working on your project for that particular week.
In addition to the development resources, we will be assigning a Project Manager to your project
provided to you at no additional cost.
The table below will give you an idea of the resources involved and the estimated cost.
6.1. MARKETING WEBSITE
Resource Qty Engagement Rate per week Total
Project Manager 1 12 weeks N/A
Creative Lead 1 2 weeks 5000 10,000
UX Designer 1 3 weeks 4000 12,000
UI Developer 1 3 weeks 3500 10,500
Wordpress Developer 1 4 weeks 2500 10,000
Estimated Cost $ 42,500
Timeline 3 months

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6.2. WEB APPLICATION
Estimated Development Cost: $ 177,000
Not Included:
• Any third party component, software, hosting, images. You will be billed for all these at
cost.
• Content for the website
• SEO or Digital Marketing Services
Resource Qty Engagement Rates per week Total
Project Manager 1 12 weeks N/A
Solutions Architect 1 5 weeks 5500 27,500
Creative Lead 1 4 weeks 5000 20,000
UX Designer 1 2 weeks 4000 8,000
UI Developer 1 3 weeks 3500 10,500
Software Engineer 2 7 weeks 4000 56,000
SQA Engineer 1 5 weeks 2500 12,500
Estimated Cost $ 134,500
Timeline 3 months

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7. CLOUD INFRASTRUCTURE MANAGEMENT
Our Cloud Infrastructure team will manage your systems, databases and applications on cloud.
We also manage on-premise, datacenter environments and co-location facilities. We specialize
in AWS being an AWS Certified Standard Consulting Partner. AWS offers a vast range of tools
for building scalable and reliable applications and services; but they need to be leveraged for
maximum benefit and ROI.
The team will set up tools to monitor health and performance metrics of your applications. We
also setup alerts and take proactive actions based on notifications. Once your cloud
infrastructure is up and running our infrastructure specialists will take care of the day-to-day
operations of your cloud environment.
7.1. COSTS:
Setup provisioning and setup of cloud infrastructure: $15,000
Ongoing Monthly 24x7x365 cloud infrastructure support: $5,000 per month + 20% of AWS bill
8. ONGOING SUPPORT THROUGH DEDICATED DEVELOPMENT TEAM
A dedicated development team offers our clients an easy and cost-effective way to augment
your tech capabilities. We setup a team in our R&D center and they act as your augmented
technology team to handle all enhancements, support requests and bug fixes for the life of the
project. Generally a team of 3-5 developers is setup to provide ongoing support.
Additional resources can easily be added as your requirements change and your business
grows. Experts with specific skills can be involved on as-needed basis to perform particular
tasks. This makes the development process more explicit and manageable and ensures a
higher resources efficiency.
8.1. COSTS:
A dedicated resource may cost from $7500 - $10,000 per month depending on experience. The
exact team and number of resources can be discussed after the first major release.

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Other Contract Terms
DELAYS
The team is dedicated and assigned to work on your project. We expect you to allocate a
reasonable amount of time and effort in making sure that you can respond to questions from the
development team as quickly as possible.
Agile development requires you (the product owner) to be involved in the prioritization of the
product backlog. Any ongoing revision, re-prioritization and providing insights into specific stories
is your responsibility.
Any delays from you in providing feedback, direction or removing any impediments may result in
an overall delay in the delivery of a sprint. This delay during which the team or a resource may be
idle will be billed to you.
WARRANTY
We are committed to provide a quality product that you can go to market with. Any issues identified
as part of “Acceptance” will be fixed by us at our cost.
TERMINATION
You have the right to terminate the project after each sprint. You will be responsible for any
outstanding invoices for the work done up till the last sprint.
We have the right to terminate a project if we have not received payment, or there are delays from
you in providing feedback, or we feel that this project is not tracking towards completion.
In case of termination by either party, your source code and assets will be handed over after all
outstanding payments are cleared.
INTELLECTUAL PROPERTY
This is a work-for-hire assignment. All intellectual property rights belong to you.
LIMITATIONS OF LIABILITY
Our liability is limited and we are not liable for loss of profits, revenues or any damages etc.
incurred by you due to our development or development team due to acts or omissions or error.
You are liable for any delays that may impact the overall project deadlines.
We are liable for fixing any issues identified as part of Acceptance and Warranty.