What's Missing from Your Social Media Program? How to Create an Effective Social Media Plan.
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How to develop an effective social media strategy for your company or organization. Use the step by step process and create your own plan.
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What's Missing from Your Social Media Program? How to Create an Effective Social Media Plan.
- 1. What’s Missing In Your Social Media Program? Presented by Scott Schablow
- 3. What is social media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas [brands, services] and causes we care about. “ ” Beth Kanter
- 4. What is this? It’s a hammer. IT’S A TOOL. A tool is suited for a specific task.
- 5. A Tool. This tool, I mean carpenter, knows how to use the hammer as a tool. Would you ask him to build you a house because he knows how to use a hammer?
- 6. A Plan. A Strategy. You would find someone that can develop a plan for building a house. Something for those using the tools to work from; to tell them what the specific tasks (tactics) for the tools should be.
- 7. What are these? What are these? THEY ARE TOOLS. TOOLS ARE FOR SPECIFIC TASKS (marketing tactics). Start with a strategic plan, BEFORE selecting the tools to build a social marketing program.
- 13. Using Social Media for Research
- 14. Kevin Smith publically harangues Southwest Airlines for handling their seating policy in an insensitive manner; a very public debate most companies want to avoid.
- 39. Case History Situation: OfficeMax partnered with renowned organization expert Peter Walsh to sell his home- and business-organization solution (In Place System) in its retail stores. To promote the partnership, OfficeMax decided to try a social media campaign, rather than a traditional mainstream push. Target: Bloggers passionate about good organizational habits. Tactics: Create a live webcast around Walsh and show him walking through specially created sets showcasing messy and clean offices. Walsh would then answer email questions live.
Editor's Notes
- People trust each other more than your organization “ There’s a conversation already going on. Don’t you want to be a part of it?” Enable people to spread your message for you Get feedback Improve search engine results Do more with less; achieve results inexpensively
- It’s a hammer. IT’S A TOOL. A tool is suited for a specific task.
- This tool, I mean carpenter knows how to use the hammer as a tool. Would you ask him to build you a house because he knows how to use a hammer?
- You would find someone that can develop a plan for building a house. Something for those using the tools to work from; to tell them what the specific tasks (tactics) for the tools should be.
- What are these? THEY ARE TOOLS. TOOLS ARE FOR SPECIFIC TASKS (marketing tactics). Start with a strategic plan, BEFORE selecting the tools to build a social marketing program.
- Listen to what customers are saying Listen to what competitors are saying Identify opportunities to provide new/better services and/or products Quickly resolve negative issues to prevent bad PR from spreading
- Comcast customer service case history overview.
- Kevin Smith publically harangues Southwest Airlines for handling their seating policy in an insensitive manner; a very public debate most companies want to avoid.