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1st Position Marketing
1st Position Marketing

Gavin's presentation to the Waxhaw Business Association on using social media for business

Business
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Social Media Realities What the heck is this stuff? Why should I care? Presented By: In Cooperation With:
With Special Thanks to:
Presenter: Gavin Head Gavin@1stPositionMarketing.com www.1stPositionMarketing.com (704) 243-8214 Or: Gavin@SocialMediaDelivered.com www.SocialMediaDelivered.com
AGENDA What is Social Media? What does Social Media Include? Why use Facebook? Why use Twitter? Why use LinkedIn? Social Media Principles Social Media Tools
What is Social Media? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, customers and prospects A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies
What does Social Media Include?
What does Social Media Include? FACEBOOK: The largest social media network Over 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google TWITTER: A micro-blog network 111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST LINKEDIN: #1 Professional network site 75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this year Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)
Why use Facebook? ,[object Object]
Build loyalty through discussions
Engage in customer communications
Identify opportunities for improvement
Release product and services information,[object Object]
Find customers, form business partnerships
Find venture capital and investors
Establish credibility with the right audience
Create topic-centric communities (LinkedIn Groups),[object Object]
Platform for marketing, PR and customer relations
Engage in customer communications
Monitor to gauge customer opinions – good or bad
Nip product/service issues in the bud,[object Object]
Create a strategy to reach your goals
Choose the right platform- you do NOT have to be everywhere all the time!
Add value: tips, articles, news, stats. Be sure to RT others, and give credit where due. Ex. Tweet- Social Media & Its Big Time Benefits (via Social Media Delivered) http://ht.ly/2D611,[object Object]
Each social media vehicle (e.g. Twitter) requires ~32 hours/month
Consider out-tasking for a rapid, professional & effective start

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Social Media Realities_1stPositionMarketing and SocialMediaDelivered

  • 1. Social Media Realities What the heck is this stuff? Why should I care? Presented By: In Cooperation With:
  • 3. Presenter: Gavin Head Gavin@1stPositionMarketing.com www.1stPositionMarketing.com (704) 243-8214 Or: Gavin@SocialMediaDelivered.com www.SocialMediaDelivered.com
  • 4. AGENDA What is Social Media? What does Social Media Include? Why use Facebook? Why use Twitter? Why use LinkedIn? Social Media Principles Social Media Tools
  • 5. What is Social Media? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, customers and prospects A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies
  • 6. What does Social Media Include?
  • 7. What does Social Media Include? FACEBOOK: The largest social media network Over 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google TWITTER: A micro-blog network 111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST LINKEDIN: #1 Professional network site 75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this year Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)
  • 8.
  • 10. Engage in customer communications
  • 12.
  • 13. Find customers, form business partnerships
  • 14. Find venture capital and investors
  • 15. Establish credibility with the right audience
  • 16.
  • 17. Platform for marketing, PR and customer relations
  • 18. Engage in customer communications
  • 19. Monitor to gauge customer opinions – good or bad
  • 20.
  • 21. Create a strategy to reach your goals
  • 22. Choose the right platform- you do NOT have to be everywhere all the time!
  • 23.
  • 24. Each social media vehicle (e.g. Twitter) requires ~32 hours/month
  • 25. Consider out-tasking for a rapid, professional & effective start
  • 26. Know your ROIGain from Inv. – Cost of Inv. ROI= Cost of Investment
  • 27.
  • 28. LISTEN CAREFULLY and monitor continuously
  • 29. Be prepared to act quickly when required
  • 30. Have an opinion- just be respectful when sharing it
  • 31.
  • 32.
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  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. LEARN MORE Case Study – 21st Century Dental www.socialmediadelivered.com/2010/09/02/21st-century-dental-case-study/ Visit the SMD blog at www.socialMediaDelivered.com Get a copy of this presentation by emailing me at Gavin@1stpositionmarketing.com Question Contact: Free Social Media Tips Here: www.twitter.com/LinkedInQueen www.Twitter.com/SocialMediaDel www.Twitter.com/gthead SocialMedia is all we do
  • 45.
  • 46. A Workshop on social media (setting up, optimizing, customizing, using and managing, plus strategies). Would be about 2 to 2 ½ hours and cost a total of $100 per person.