This document provides an overview of social media and why businesses should utilize various social media platforms. It discusses what social media includes, such as Facebook, Twitter, and LinkedIn. Principles of social media are outlined, such as having goals, choosing the right platform, adding value, and establishing guidelines. Metrics for success include informing users, entertaining them, interacting with them, and converting them to customers. Tools like Hootsuite and Ping.fm can help manage social media accounts. The presentation encourages attendees to start working on two principles and download free articles on using social media for business.

1. Social Media RealitiesWhat the heck is this stuff? Why should I care? Presented By:In Cooperation With:

2. With Special Thanks to:

3. Presenter:Gavin HeadGavin@1stPositionMarketing.comwww.1stPositionMarketing.com(704) 243-8214 Or: Gavin@SocialMediaDelivered.comwww.SocialMediaDelivered.com

4. AGENDAWhat is Social Media?What does Social Media Include?Why use Facebook?Why use Twitter?Why use LinkedIn?Social Media PrinciplesSocial Media Tools

5. What is Social Media?An ONLINE COMMUNITY shared with people who like and do similar things that you like and doA place to have a CONVERSATION with colleagues, fellow consumers, customers and prospectsA place where people GIVE and GET information about things that interest themSocial Media is simply people COMMUNICATING through new technologies

6. What does Social Media Include?

7. What does Social Media Include?FACEBOOK: The largest social media networkOver 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than GoogleTWITTER: A micro-blog network111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FASTLINKEDIN: #1 Professional network site75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this yearOther social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)

8. Why use Facebook?Create brand awareness

9. Build loyalty through discussions

10. Engage in customer communications

11. Identify opportunities for improvement

12. Release product and services informationWhy use LinkedIn?Targeted hiring/outsourcing/outtasking

13. Find customers, form business partnerships

14. Find venture capital and investors

15. Establish credibility with the right audience

16. Create topic-centric communities (LinkedIn Groups)Why use Twitter?Simple to use and understand

17. Platform for marketing, PR and customer relations

18. Engage in customer communications

19. Monitor to gauge customer opinions – good or bad

20. Nip product/service issues in the budSocial Media PrinciplesStart with business goals in mind

21. Create a strategy to reach your goals

22. Choose the right platform- you do NOT have to be everywhere all the time!

23. Add value: tips, articles, news, stats. Be sure to RT others, and give credit where due. Ex. Tweet- Social Media & Its Big Time Benefits (via Social Media Delivered) http://ht.ly/2D611Social Media PrinciplesPlan your time and expense and track

24. Each social media vehicle (e.g. Twitter) requires ~32 hours/month

25. Consider out-tasking for a rapid, professional & effective start