Social Media Bootcamp 102-Week 1
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The document provides an overview of a social media bootcamp for nonprofits. It discusses defining communications goals and objectives and choosing appropriate social media platforms. It emphasizes developing meaningful relationships through engagement and conversations on social media. The bootcamp teaches techniques for understanding audiences and their tool preferences in order to create effective social media plans with goals, strategies, and tactics. It also provides strategies for listening, conversing, energizing supporters, and building community online. Homework involves completing a social media plan and participating in related online discussions.
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Social Media Bootcamp 102-Week 1
- 1. Adriana Diaz & Marissa Wasseluk Community Media Workshop adriana@newstips.org -- marissa@newstips.org Follow on Twitter @npcommunicator http://www.communitymediaworkshop.org social media bootcamp 102
- 2. Today’s GOALS: • Understand WHY social media is important for nonprofits • Learn to define your own communications goals and objectives • Choose which platforms are right for your organization
- 3. Sometimes it’s hard to see the point of social media
- 4. social media
- 5. social media
- 6. Defining Social • Connecting • Collaborating • Interacting • Engaging
- 7. It’s all about developing meaningful relationships by engaging audiences through conversations
- 8. How we’ll make meaningful relationships WITH EACH OTHER • We’ll email you the URL for our closed Facebook Group – REQUEST TO JOIN! – http://bit.ly/smbgroup • We’ll continue conversation on Twitter with the hashtag #smb13
- 10. online users: technographics & categories creators conversationalists critics collectors joiners spectators In-actives } influencers organizers { } majority
- 11. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
- 12. Meet Our Content Crushes
- 13. Meet Our Content Crushes
- 14. Meet Our Content Crushes
- 15. :: break ::
- 16. Share your Content Crushes
- 17. :: Social Media Planning ::
- 18. Social Media Plan = GOALS + AUDIENCE + TOOLS
- 19. Social Media Planning • audience: what are they ready for? where are they? what level of engagement are they at? • objectives: what do you want to do to achieve your goals? what will be accomplished? • strategies: what is your approach? what is the process? • technology, tools & tactics: what are the best tools to help you get there? • outcomes & analysis: what will be measured? what are the indicators of change or success?
- 20. Social Media Planning: People • Develop an analysis of targeted audiences. • Identify audience use of technology. • Develop engagement decisions based on analysis and impact level to define your objectives.
- 21. Social Media Planning: Objectives • Establish your objectives & goals. • Identify what it is you want to do (to conduct research, to create market buzz, inform and sell products, provide support to customers, develop and improve products and services)
- 22. Social Media Planning: Strategies • Identify the process (listening for research, conversing to create market buzz, rally key fans, nurture a community, include customers to improve products) • Identify what it is you want to change if you are successful with your objectives--impact. • Identify how you will measure these changes. • Learn to adapt to changes in the process.
- 23. Social Media Planning: Technology &Tactics • Identify the tools needed to communicate, engage and measure your success. • Identify how the tools will be used.
- 24. Listening & Monitoring strategy: Collecting info and insights through conversations Conversing & Buzz strategy: Building relationships by creating and participating in conversations--direct engagement Energizing Supporters strategy: Rallying key supporters towards an action or cause Sustainability strategy: Allowing supporters to help each other Nurturing A Community: Building authority tools time Key Strategies: Investing Tools & Time
- 26. Homework! • Turn your social media plan worksheet into a narrative or working document. Email that document to marissa@newstips.org by Tuesday, July 30. • Continue following and monitoring the #smb13 conversation on twitter. Post your own “content crushes” with your Twitter account. • Join the Facebook group. Create (at least) one conversation on the group wall.
- 27. Q + A discussion
Editor's Notes
- IntroductionDemetrio Maguigad
- People often forget that social media is SOCIAL, So if you find that your social media efforts are NOT working, change your approach to the platforms.Get to know your audience.Talk TO your audience, not AT them. MORE ON THAT LATER
- Why nonprofits are a perfect fit for the social aspect of social media
- Defining socialHOW? Using Online Communications Tools
- Show in real time
- Keep these goals in mind, it will help you identify who your audience is, where they are communicating in the social sphere, and how you should frame your messages to talk to them.
- charity: water is the first Twitter result when using the search term “nonprofit.” The organization’s focus is clear and so are their tweets, many of which focus on celebrating individual supporters, small donors and partners. Tweets feature a compelling teaser, which links back to their website.
- Working break – 20m
- How do you get to be as great as your crush? IT TAKES PLANNING!
- Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.