The document outlines the services of a public relations firm specializing in sports and cultural entertainment, highlighting the importance of PR as a credible alternative to paid advertising. It discusses effective PR strategies, including targeting the right audience, crafting key messages, and utilizing digital media platforms for engagement. The document emphasizes the need for proactive communication and continuous measurement of media outreach effectiveness.

1. Public Relations & Non-Profit Events Jackie Reau Game Day Communications

2. About Game Day Communications Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Event Marketing/Management team Digital Media/Social Media Evangelists

3. Some of our Clients

4. Why Public Relations? Public relations is 5 to 9 more times credible than a paid advertisement Creative PR can complement a marketing plan to create buzz and build momentum PR can position your organization as a leading authority in the community Print=older, higher income TV=mass media Radio=targeted approach based on demo and format Internet=focused approach based on niche (bloggers, etc.)

5. Public Relations Planning Objective: What do you want to communicate? Target Audience(s): To whom are you communicating? Key Messages/Prepping your Spokesperson: What will you say; think sound bites Initiatives: Press conference, media briefing, media expert guide, advance/post interviews Timeline: When and where? Budget: Always stay on or under budget! Measurable Results: Earned media results

6. Public Relations Tools Updated media lists Press Release Media Guide (Event Overview, History, Fact Sheet, Leadership Bios) Photos, video, graphics (place on an ftp site) Web site (place all on your web site as soon as you release it)

7. The State of Today’s Media Overworked, tired or on furlough Getting beat by bloggers for breaking news The news hole is shrinking for them (fewer ad dollars means less time/space for news) It’s a 24/7 news cycle with web sites

8. The News & Non-Profits News Pegs: Think like a reporter… Localize a national story with your expert Tie your news to the economy Be proactive and offer a good story/interview Know the media you are pitching; watch and read

9. Social Media Create your own Digital Media Network Set up your Network: Facebook.com, Youtube.com, Twitter.com, Linkedin.com, etc. Educate your audiences on how to access your Network; offer exclusive incentives Keep it fresh and new to engage audience with photos, video and timely news

10. Create A Digital Media Network Educate: Educate yourself, customers and clients on how to use social media as it fits your industry and how you will use it to engage them. Audience: Who is your audience and what do they want from you? How will they accept your information on which platform.

11. Create A Digital Media Network Tools: Select the social media platforms you will use. You don’t need to use them all but use them well. Team: Who is going to manage the Network? Who will be the face of the Network?

12. Create A Digital Media Network Plan: Create an editorial schedule for your Network so you can effectively manage it. Be flexible but firm. Measure: Keep track of your efforts with a scorecard. Measure the fans, followers, video views.

13. Contact Me Jackie Reau [email_address] www.linkedin.com/jackiereau www.twitter.com/gamedayjreau www.youtube.com/gamedayjreau