Singular dtv proposal (1)

Entertainment
Innovation.
Delivered.

This proposal presents an overview of the
activities, processes, deliverables, timelines
and pricing for SingularDTV’s Digital Marketing
Proposal.
EXECUTIVE SUMMARY
This proposal has been prepared in
accordance with the initial discussions
between stakeholders at Creative
Chaos & SingularDTV.
The proposal also highlights our relevant
previous projects to highlight our
capabilities as well setting the market
context for this current project.

Achieve entertainment innovation,
seamlessly.
Phase 1
Phase 2
Phase 3
EXECUTIVE SUMMARY
Run design sprints and develop a fully-optimized site in
under 4 weeks to get you up and running for the
January 1st launch date.
By understanding your target audience and aligning
insights with our design-thinking, we will devise a
game-changing experience strategy before integrating
it into your site/app.
Continuously explore and build upon new avenues for
growth—the possibilities are endless!
2 weeks design
2 weeks development
TBD
1 week discovery
8 weeks experience design
10 weeks development
2 weeks UAT

An opportunity to succeed - together.
We operate outside the box. So do you.
We believe SingularDTV presents an exciting opportunity for us to be a
part of, and we are excited to take this ground-breaking idea forward with
the pioneers in the blockchain-entertainment ecosystem.
Your disruptive idea + our proven capabilities = impact delivered
We understand your
value proposition and are
ready to tokenize your idea!
Our agile approach to design
and development makes us
ideal partners for a dynamic
engagement.

● We combine digital strategy, design
capabilities, and development expertise
● We offer global perspective
● We have proprietary tools to enable your
transformation
● We manage and work around tight
deadlines
● We are impact partners willing to put skin
in the game alongside you
Why Creative Chaos

PHASE ONE
Initial web launch
PHASE TWO
Digital transformation
PHASE THREE
Future possibilities
Redesign and re-launch singulardtv.com
View DDP desktop app overview
Showcase company mission and overview
Introduce DDP information
Add contact Information (including social
media links)
View legal and privacy policy and creator and
rights holder information
Display information relating to SingularDTV,
history, press releases etc.
Provide product overview and external links
(DDP, SingularX, ticketing app)
Showcase artist portal, DDP portal, Tokit and
community links
Showcase overview for Rentalist
Showcase information relating to:
Events
Careers
Educational
Shop listing for company products and artist
merchandise
Design and build microsites for upcoming
film pre-launch and screening periods
Design and build web presence for ticketing
mobile app
Redesign the artist portal for managing
content
Redesign Tokit.io web
Design and build iOS and Android apps for
mobile version of DDP desktop app
CRM email strategy, design and execution
Paid media planning and execution
4 WEEKS 2019 2019 AND BEYOND

Initial web
launch
PHASE ONE
Digital
transformation
PHASE TWO
Future
possibilities
PHASE THREE

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
From design to
launch, let’s get
rolling!

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
With an aggressive 4-week timeline, we will rapidly ideate, create designs
and develop to create an experience that impresses and inspires. We will
conduct a UAT (user accepted testing) before your big January 1st launch.
OVERVIEW
Creative Chaos is your partner of choice to get your revamped site up and
running for the brand refresh and beta launch of DDP.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
SingularDTV’s Objectives
Your Website needs to: Functionality Requirements:
1. Communicate the company’s strategic
vision and values to the communities it
serves
2. Showcase the company’s products and
services
3. Facilitate community engagement
4. Provide necessary information to other
stakeholders (e.g. press, regulators)
5. Provide business intelligence to internal
staff and support business operations
• View company mission and overview
• View DDP desktop app overview
• View links (x2) to download the DDP
desktop app
• View DDP app FAQs
• View creator and rights holder information
and link to artist portal (login required)
• Contact the company via web form
• Sign up for a newsletter
• View legal and privacy policy
• View links to social accounts

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
2 Iterations (2 weeks)
2 Client presentations
2 Internal reviews
DAYS MON TUES WED THURS FRI
Week 1
Week 2
Week 3
Week 4
DesignDevelop
Our timeline for quick turnaround

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Our expertise in designing and developing microsites in under 2 weeks is unparalleled. We will jumpstart
your idea and ensure smooth deployment of the final product with a quick turnaround time.
Rapid digitization—design, develop & deploy with zero lag

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Proposed Sitemap
1. Home
2. About - Company mission & values
3. DDP App - Landing Page
1. DDP App - FAQs
2. DDP App - Download
4. Creator and Artists Page
5. Contact Us
6. Privacy Policy
Homepage Structure
CTA to download the DDP desktop app
Mission and Overview
Artist Portal
DDP Desktop App
Contact Form
Creative Strategy
Our creative strategy revolves around
ensuring the final product is intuitive yet
powerful. Your website/app will inspire and
engage, providing an optimal experience
to the user.

View on Invision
Homepage Design

View on Invision
Fullscreen Navigation

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Technology Stack
For the initial launch, we have two options:
Option 1 (Preferred approach) Option 2
Build on the current
custom PHP CMS
Migrate to a PHP CMS
(such as WordPress)

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Resources and Team
Creative Director
Team
Strategy Analyst
Key Coordinator
Leadership
Departments
Engagement Manager
UI/UX
Designers
Web Developers

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Project Plan
Deliverables TImeline
Weeks
1 2 3 4
Experience Design 2 weeks
Development 2 weeks

Initial web
launch
PHASE ONE
Future
possibilities
PHASE THREE
Digital
transformation
PHASE TWO

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Your initial
launch is just the
beginning...

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
In Phase 2 we will have the opportunity to go above and beyond to
provide a digital transformation strategy that will aim to create a
dynamic web experience for your core target audience.
We will study consumer insights, needs, and behaviors to help you
create a personalized digital experience that impresses and
inspires. Our aim is to transform your website to encompass all
your services to give a ‘studio in a box’ feel for users and creators
alike.
We will tailor our design and development processes to your needs
and requirements.
OVERVIEW

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Our experience strategy is focused on engaging all sets of users, motivating
them to interact, and learn about SingularDTV and its offerings.
● Get to know SingularDTV:
- Create an experience that inspires users to interact and find out more about the
brand
● What we have to offer—our products:
- Entice users to click through and download the apps (e.g. SingularX, DDP mobile
app)
● Artist Portal
- ‘Tokenize your art’ through the DDP portal and Tokit.io
- Get to know the artists on board and connect with the community
● Rentalist: On-ground P2P engagement
- Promote Rentalist and create a hype for the private beta launch
● Moving frames: Film selection on the go!
- Allow users to watch films on the DDP app or follow through to the microsites
● Buy what you like—SingularDTV e-shop:
- Keep users engaged at every touchpoint: set up shop to allow them to buy artist
merchandise and company products
IMPACT
A dynamic experience strategy that gains traction for SingularDTV’s offerings and
showcases the brand information to portray the ‘studio in a box’ feel.
Go big.
Our Experience Strategy
roadmap for a ground-breaking
transformation

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Research
Context
Business
Context
Our experience strategy comprises of
User Behaviors,
Needs, & Expectations
Interaction
& Analytics
Market &
Competition
Technology
Capabilities
Business
Strategy
User
Flows
Users

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Understanding
the Business Context
Aligning your
business context
with your
experience design
Business
Strategy
Identifying your needs and
providing our UI / UX
recommendations aligned
with your corporate strategy
Tech
Capabilities
Finding the perfect balance
between the latest technology
and your internal capabilities
Market &
Competition
Looking at the latest and
greatest trends in the industry
in terms of functionality &
aesthetics

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Understanding
the Research Context
Reimagining the
traditional user
experience through
market insights
Interaction &
Analysis
Ensuring that each interaction point with the
user is valuable through a memorable and
impactful user experience. Studying analytics
and tweaking your website accordingly.
User Behaviors, Needs, &
Expectations
Understanding your consumers’ insights,
trends and behavior to ensure your website
meets user demands.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Delivering value
to your target
audience

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Hollywood
Averse Global
Audience
Blockchain &
General Tech Early
Adopter
Content
Fatigued
Consumer
Independent
Content Producers
& Financiers
Core fans of
targeted
genres
Provide an opportunity
for content producers
and financiers to
operate without a
middleman
Create an interactive
platform to connect
audiences who crave
new and creative
content
Encompass those
audiences that fall within
a niche, and prefer
content removed from
the mainstream
Build a hub for those
who want to embrace
future possibilities and
test the waters of an
up-and-coming platform
Present an attractive
prospect for those users
whose loyalties lie with
a particular genre
USER 1 USER 2 USER 3
Your Audience Segments

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Keep your users hooked!
Increase long term user engagement by targeting various audience segments
Create a Community
Artists and users can interact
directly
A forum for artists: inspiration,
opportunities, and interaction
with like-minded producers
A forum for consumers: fans
can communicate and connect
Users targeted: Group 1, 2, 3
User Forum
Users can discuss content
with other like-minded
individuals
Create fan following and
get others geared up for
new content
Users targeted: 2
Artists Forum
Artists can interact with
each other and toss ideas
around
Creative hub
Artists can collaborate on
content production
Users targeted: 1
Content Production
Insights
Allow artists to upload short
‘Behind-the-Scenes’ footage
Include a ‘Bloopers’ section
Exclusive insights about the
content production process
Users targeted: 2, 3

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Engaging all
audiences through
our Design Process

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Our design process is based on breaking down a large project into manageable segments
We are agile in our design process
STAGE 1 STAGE 2 STAGE 3

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Design Process Details
STAGE 1
Defining the structure and functional aspects of
the product
This includes the creation of:
• User Personas
• Information Architecture of the product
• User Flows
A. Building wireframes and prototypes.
Testing and reiterating continues, but in
much smaller increments.
• Paper prototypes / Low-Fidelity
wireframes
• High-Fidelity Designs
B. Defining the look and feel. Visual layout
design, creating animations & designing
icon and image sets in accordance with
brand and style guidelines.
• Visual assets designs
• Animations and Transitions
STAGE 2
Defining usage of the designed
components and handover. This
includes the creation of:
• Usage guidelines
• Web-optimised with export ready
assets
We use Zeplin for exporting vector
graphics and Photoshop to optimize
each and every asset for high-end
graphics.
STAGE 3

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Design Tool Stack
Paper PrototypesNotes Sketch Figma Framer Adobe XD
Photoshop Illustrator After Effects
For stakeholders / Project Manager
Slack Marvel App ZeplinInvision
For Developers and technical team
IDEATION PROTOTYPE
VISUAL DESIGN
DESIGN COLLABORATION

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Design Cycle
Ideation, prototyping, and
wireframing mark the design
process.
You’re part of the creative process
too, that’s where Invision comes
in for collaboration. Designs are
scrutinized through internal and
external reviews. Finally, Zeplin is
used for asset handoff.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Proposed Sitemap
1. Home
2. About
3. Services/Products
4. Artists
5. Films
6. Events
7. Knowledge Center / Educational
8. Careers
9. Shop
Homepage Structure
Films/Shows featured section
SingularDTV Products
About Us
Other Products Information
Artist Portal
Upcoming Films Area
Creative Strategy
We envision an interactive and modern website
with a futuristic feel. We will design your site by
creating a personalized experience for your core
user groups. We will play around with the idea of
a unique navigation and motion triggers to
incorporate cutting-edge trends.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Delivering Results
through our
Development
Process

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Our development team is always up for a
challenge—whether it be deployment of a
microsite in under 2 weeks or a full-scale
platform development.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Understand current and future business needs and develop and integrate new content platform
Editor and
workflow
Scalability Extensibility Managing assets Security
Search Customization User interaction
Roles and
permissions
Versioning
Multiple website
support
Multilingual
support
Transaction &
ecommerce
support
Platform Assessment

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
High Level Flow
Incorporate
CRs
Define
Requirements
User Interface
Design
Development
Quality
Assurance
User
Acceptance
Testing
Client
Feedback ReleaseOur process for website
development promises a
quick turnaround time and
smooth delivery

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Possible stack
LAMP (Linux, Apache, MySQL and PHP)
WordPress for Web Content Management System
WordPress Plugins Development using PHP/MySQL
HTML, CSS and JQuery
Responsive Web Framework
Technology Stack
TO BE DECIDED BASED ON DISCOVERY

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Project Plan
Deliverables Timeline
Weeks
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Discovery 4 weeks
Experience Design 8 weeks
Development 10 weeks
UAT & Bug Fixing 2 weeks
Deployment and Smoke Testing 2 days

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
A glimpse of
what’s to
come...

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Expand your ‘studio in a box’! We will help you bring your ideas
to life, and continuously integrate features that add depth to not
just your website, but also your concept.
We will help you enrich your digital assets for functionality and
ensure a seamless user experience that attracts and empowers
more consumers to join the folds of your revolutionary
decentralized entertainment platform.
We’ve broken it down further...
OVERVIEW

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Marquee event series microsite
Fuel excitement and anticipation for upcoming events around
the globe
Upcoming film microsites
Generate hype for upcoming films through an interactive site
CRM email strategy, design and execution
Email campaigns for all sets of communities
Paid media planning and execution
Generating traction through paid marketing channels
Ticketing website
Ticketing made easy: establishing web presence through mobile
Artist portal redesign
Better management of artists’ properties through a site
redesign for DDP and ticketing
DDP Mobile App
Blockchain on the go—design and develop
high-performance apps
Tokit.io Website Redesign
Tokenize your digital properties: site redesign for artists and
users
A multi-pronged approach includes...

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Microsites and landing pages
MICROSITES
Designed and developed microsites within 3 weeks

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Driving revenue
through e-ticketing
TICKETING WEBSITE
Developed Unation’s social network
platform for the promotion of
public/private events.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Transformation at the
user’s fingertips
DDP MOBILE APP
Designed the digital experience on
mobile and transformed how users
interact and engage.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Growing a global music
initiative
ARTIST PORTAL REDESIGN
Designed and developed Coke
Studio’s digital platform for their
global music initiative.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
Website redesign through
deep market insights
TOKIT.IO WEBSITE REDESIGN
Used deep market insights to design and
develop Stericycle’s website—banking on
personalization for focused lead
generation.

Initial web launch
PHASE ONE
PHASE TWO
PHASE THREE
CRM, EMAIL STRATEGY, DESIGN AND EXECUTION
PAID MEDIA PLANNING AND EXECUTION
Jakt is a digital product & marketing agency in NYC. We partner with them to
provide marketing and growth services for our digital initiatives.
Marketing Content
• SEO
• Social Media
• Copywriting
Experiential Marketing
• Interactive Digital
Experiences
Growth
• Customer Acquisition
• Conversion Rate Optimization (CRO)
• Data Tracking
• Data Analysis
• Retention Optimization
• Paid Marketing Management
• Marketing Automation
• Strategy
Our marketing partner, Jakt, will provide
digital marketing services

Our quick design sprints provide a glimpse of
what the final product will look like and allows the
team to align with the company culture.
We commit to delivering feature sets within X
development iterations.
• X sprints of X weeks each
• X days of development, X days for UAT, and X
days of bug fixing and fine tuning
• Anything that takes more than X development
iterations is moved for future releases
Discovery & Design
Develop
We present the current iteration to the client
for formal acceptance. The expectation for each
iteration is the delivery of working software.
Deliver
We will build Singular DTV’s digital presence using a lean and agile development team and process
An Agile & Iterative Platform Development Process

Singular dtv proposal (1)

More Related Content

Similar to Singular dtv proposal (1)

More from Sales Strategy and Innovation Delivery

Recently uploaded

Singular dtv proposal (1)