This document discusses DavidCutler.net, which provides marketing, business development, and technology services. It works with startups, corporations, and strategic partners. Some of its services include innovation delivery, digital transformation engagements, and developing integrated marketing solutions. Case studies describe projects for clients like Podium Data and GoPro. The document emphasizes systems thinking, design thinking, and code thinking in delivery. It discusses enabling innovation through data-driven marketing activation and community engagement.

1. DavidCutler.net - Inform & Connect
Marketing Business DevelopmentTechnologyMedia

2. Media Marketing & Sales
Entrepreneur with Emerging Technologies
Synchronize with Corporate “Innovation Labs”

4. Innovation Delivery with Creative Chaos
Corporate Business Development
Match-making between Internal / External Teams

6. innovation ... delivered
SELECTED CLIENTS

7. PARTNERS
startup success stories
Radian Gen closes new round of
investment from Solar Plus in May
2016.
Unation initiates a lite-IPO to raise
$20m in May 2016.
Podium Data raises $10mn . Named
“Big Data Innovative Technology of the
Year” Winner at MassTLC’s Technology
Leadership Awards.
Boloro raises $5m in convertible notes
at 100m+ valuation in Dec 2016.
IPO’s at $14 per share in June 2015.
Compuware acquired by
Thomas Bravo LLC, a private
equity firm, for $2.5 billion
in September 2014.
Jill’s List was acquired by Mind
Body Online in 2013
BEZ was acquired by
Compuware in 2011.

8. strategic partners
STRATEGIC PARTNERS
DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS
• Technology Due Diligence
• Qualitative Research
• Personas and User Journeys
• Prototyping
• Agile Media, Web & Mobile Product Development
• Insights as a Service (IaaS) – Dashboards, Portfolio Management

9. Thinking & Doing
Systems Thinking
Design Thinking
Code Thinking

10. DELIVERY
what is your innovation dilemma?

12. technology & digital stack
TECHNOLOGY
CONTENT MANAGEMENT E-COMMERCELANGUAGES
MOBILE ENTERPRISE
AGILE ANALYTICS
CLOUD

13. Lifecycle Marketing Optimization - Customer Engagement for Their Many Paths to Purchase

14. Lifecycle Optimizers and Automation for More Effective Engagements

15. CASESTUDY
Podium Data
Podium data is an end-to-end data management and
preparation platforms which assist enterprises to
dramatically lower the time, cost and effort of managing
and making their high-performance business data useful
using Big Data technologies.
Creative Chaos set up an augmented team of strong java,
big data and hadoop engineers to help build the Podium
platform with the core team being in Boston. Podium
relies on us for developing new features and extending
functionality in the platform.
Podium Data/Qlik
Technologies:
Languages: Java, Javascript
Database: Postgres
Frameworks: Client Side - Jquery, AngularJS, JSPlumb;
Server Side - Spring MVC, Spring Core,
Hadoop for Big Data

16. Develop Integrated Marketing Solutions
Account Management
Clarity from Data Visibility and Control

17. The Step Back - C-Suite at P&G wants to be “agile”
Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection
Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts

18. Startups & Technology

19. The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring
Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives
Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%

20. Partners
testimonial
“
Creative Chaos is as much a way of thinking about technology as it is a dependable
software development partner.
They make it easy to do our jobs better.
Whether in a sprint or during business strategy sessions, they bring process
experience, fresh ideas, and a commitment to deliver. One example is a cross-
enterprise dashboard for scouting and scoring ideas from all our employees.
”
- Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab

21. The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon
Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill
Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%

22. The Step Back - We need help to love everything about our cars
Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s)
Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%

23. The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients
Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested
Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services

24. The
Community
Engagement
Stack
Superior Experience
The Step Back – Verizon is getting slammed for poor employee management
Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers
Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points

25. Content Creation & Logistics
Industry Engagement & Tech Evangelist
Cross-Channel Market Development

26. Built and managing this
portal for tech, strategy,
and software development
outsourcing for business
services, consultants, and
creative marcom agencies
http://partners.creativechaos.co

28. Linkedin Article here Medium Article Here

29. Spoke at International Society of Professional Innovation Management Multiple
Events

30. See Details and Watch This Video HERE

31. Connected Things at MIT with Loopd

32. Tech Hub Executives Peer Group Roundtables

33. Global Perspective & Solutions Report

35. Immersion into the “Upscale Active” Segment
Cross-Platform Marketing Engagement
Delivering Data-Driven Brand Performance

37. The Right
Environment
Even at 8 years old you knew
It was better to ask for something
When your parents were
In a good mood . . .
Give your brand the same
Opportunity for success.
MINDS OPEN
ON THE MOUNTAIN
The Formula
for Great
Marketing
= Upscales
Actives + Lots of
Data +

39. Multi-Media Distribution Partners - Enhance Your Influence
500,000
drive-time
radio spots
with
snow reports
Mobile App
integration
Targeted Digital
Millions of
broadcast spots
and website ads
Magazines and
custom publishing

40. text &
e-mail
micro-site
direct mail
social media integration
Web content
outdoor media
& Radio
Data capture
delivery
& research
instant rewards, eCoupons,
VIP pass, directions, etc.
Event activation flow - cross media integration - VIP membership services
Dynamic
Mobile
engagement
Interactive Content:
event video capture,
Selfie stations, etc.
Event
Activation
Friends
Maps
Weather
VIP:
Deals
Tracker

41. dealership dashboard for acquisition and direct marketing to “Drive Sales”
Chevy Gas Friendly to Gas Free
6 Display Vehicles
12 Resort Sponsorships
24 Activation Days
8 Automotive Product Specialists
Vehicle Demos
120k Targeted Highly Qualified Leads

42. How to Activate Innovation
Data-Driven Marketing Activation
The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs
Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism
Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%

43. Energy
Ideas
Connections

44. DavidCutler.net

45. IBM Media Center Video
Nuarca Blockchain Studio - An IBM Partner of the Year

46. EventAdvisor.com matches
professionals with the right
business events while
optimizing learning for
conference attendees, their
company, event producers,
and the entire industry.
We deliver custom career advice by
sharing peer-generated event
assessments and personalized
suggestions on your blended journey
of career development including online
e-learning progress that will be
maximized with the essential adaptive,
immersive collaboration only face-to-
face gathering can provide.
The Step Back - Business events can better. We all know this is an understatement
Bold Leap Forward - Both networking and learning are exponentially more valuable when face-to-face
Results Driven by Participation - TBD as we build a more transparent & predictive experience with AI sentiment analysis and segment tools

48. 4,000+
LinkedIn
Connections
(2019)
A visualization
of 4 networks
Data
Applied

49. www.DavidCutler.net