American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
"Media Temporalities: Genre, Queer Space, and Digital Archives in Transition"
Media in Transition 6 - MIT
April 25, 2009
A part of the above panel. I moderated; this is not my own presentation!
Outside of Space and Time: Screening Queerness in Boys Don't Cry and Brokeback Mountain
Melanie E.S. Kohnen
Melanie E.S. Kohnen is a Ph.D. candidate in the Department of American Civilization at Brown University. In addition to working towards the completion of her dissertation, “Screening the Closet: The Discourse of Visibility, Sexuality, and Queer Representation in American Film and Television, 1969-Present,” she has also published articles on new modes of televisual spectatorship and on conflicting representations of digital and analogue technologies in TV programming after 9/11. Over the past two years, she has also contributed to Digital Humanities Quarterly as Managing Editor.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Network Solutions Social Media Presentation at Social FreshWeb.com
Slides from the presentation "Basics of a Corporate Social Media program and the Network Solutions case study" at the Social Fresh Conference in Nashville. More details about the conference here http://socialfresh.com
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Both President Obama and President Donald Trump realize the importance of a social audience. Analysis of their Twitter footprint is similar event if they both had different objectives to use Twitter
Viral Video Strategy ; The Network Solutions Go Granny Big Game VideoShashi Bellamkonda
It was the Big Game aka Super Bowl and at Network Solutions, our team had beem working on a very organic social video campaign to counter the highly expensive Superbowl ad that GoDaddy produced. Here is our award winning strategy.
My 2nd Grader's App Idea - Who wants in ? The road puzzle gameShashi Bellamkonda
My son is trying to pitch this idea to my friends. I think he has a good idea. send me an email if youa re interested and I will make the connection with this in-house entrepreneur shashib@gmail.com
There was a time where choosing what you wanted to listen to was hard. Today as we sit in the car we listen to NPR but not on the car radio but to the NPR podcast on out phone, streamed from T-Mobile. We have come a long way.
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
I was on a panel with Mike Whaling and Jun Loyaza at the Optimization summit. We had a very interesting discussion and a lot of fun with audience questions including a dating app discussion. The Luncheon took a look at the most powerful changes and opportunities driving and shaping the direction and growth of this dynamic realm—in both the near and long-term future. You’ll get a first-hand and far-reaching look at the New Media landscape; hear about the hottest changes happening now and how to capitalize on them; get clued in to important opportunities that are about to emerge; and walk away with insider knowledge that will help you position your company years ahead of the competition.
9. Social Media 101: Who will you reach? Audience Segments Customers Prospects Mainstream Media (Print and Broadcast) Social Media (blogs, forums and social networks) Employees Committee Members Suppliers/vendors/affiliates There are many you can reach as a business. Here are a few: Key Questions Their goals and aspirations? Their problems? How do they get their answers? How can you reach them? What’s important to them? What words and phrases do they use? What sort of images and multimedia appeals to them?
10. Social Media 101: Ways to Use Social Media Listening - using social media as “real time” research and gaining insights from listening to customers Talking - using conversations with customers to promote products or services Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others Supporting - making it possible for customers to help each other Embracing - turning customers into a resource for innovation
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18. Social Networks: LinkedIn for Small Business 50 Million Worldwide Users Focused on Business Users Connect to your connections’ connections Taps the power of second and third degree of “six degrees of separation” Eliminates cold calling Applications bring in other web content
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Editor's Notes
Distinctive Qualities of Social Media: Listening Participation Transparency Two–way Conversation Building a sense of community Connection Word of Mouse (WoM) – David Meerman Scott
User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
Gets Your Business Noticed Helps you find new markets and research Find people to fill job positions Promote your product or service Keeps you connected with customers Builds Your Professional Network
BUZZWORDS AND PICTURES
2-3 SCREEN SHOTS
SS OF GOOD PROFILE AND A BAD ONE
DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
Now that you have signed up for some of these social network sites, now is not the time to sit and hope people come to you. You need to add value to the network and create relevancy. The result is that you will be promoting you and your business without really trying. That is the key to success in this social media world.
Tweet company news in short, manageable pieces – an effective strategy for reaching multi-tasking customers with ever shortening attention spans. Tweet special offers or discounts for your Twitter “followers” to drive sales. Some companies do this to unload excess inventory. Be sure to create separate Twitter accounts for sales- generating activities and general company or employee news. This way, your customers know exactly what to expect when they agree to follow you. Tweet from company and industry events to provide real time updates. Tweet questions or ideas about your business to get immediate feedback from customers following you. Seek out customers tweeting about good and bad experiences with your company. Thank your happy customers and try to resolve negative issues. Tweet about things that interest you, and have fun with it! Your customers might appreciate getting to know you as a real person, not just a brand.
Did you know that you can use blogs to start conversations, as well as win new customers? Hard to imagine the same tool can do both, but it can. Attend this one-hour learning lunch and discover the basics of blogs. Participants will learn all about blogs, including basic styles and proper blogging etiquette and rules, and how they are used to increase visibility with current and potential customers. This learning lunch will also discuss what Network Solutions is doing with Solutions Are Power and the new Women Grown Business blog, and how specific individuals in the organization are currently blogging.
General Blog Business Blog Corporate Blog External Blog (Brand Blogs) Internal Blog (i.e. HR Blogs) CEO Blog NetSol is between business and corporate blogs
Follows up the sharing from Tip 3
Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?