SlideShare a Scribd company logo
How to Integrate Traditional PR and Social Media  (Advanced Techniques)
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Techniques for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Techniques Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Techniques Facebook
Advanced Techniques - Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Techniques LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Techniques Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Broadcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Metrics - Tracking ,[object Object],[object Object],[object Object],[object Object]
How to Incorporate Social Media with Traditional PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Incorporate Social Media with Traditional PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Differences between PR 1.0 and PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are your goals for PR 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR 2.0: The Audience ,[object Object],[object Object]
Key Elements of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Your Strategy First ,[object Object],[object Object],[object Object],[object Object]
Maximize your PR Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin Power ,[object Object],[object Object],[object Object],[object Object]
Create an Online Press Room ,[object Object]
The Audience is in Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential PR Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential PR Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essential PR Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Lists on Listorious
Top 5 Online PR Things Not to Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online PR Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Measurement Resources ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps  Call us to set up a Meeting to Discuss how we can assist with your PR and Social Media needs

More Related Content

What's hot

What's hot (20)

Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 
The ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 PresentationThe ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 Presentation
 
How market research companies can use social media
How market research companies can use social media How market research companies can use social media
How market research companies can use social media
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An Introduction
 
Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...
 
20 social media content ideas
20 social media content  ideas20 social media content  ideas
20 social media content ideas
 
Catalina Marketing Social Media Seminar
Catalina Marketing Social Media SeminarCatalina Marketing Social Media Seminar
Catalina Marketing Social Media Seminar
 
Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013
 
North Ayrshire Twitter Training Session
 North Ayrshire Twitter Training Session North Ayrshire Twitter Training Session
North Ayrshire Twitter Training Session
 
Digital PR Best Practices
Digital PR Best PracticesDigital PR Best Practices
Digital PR Best Practices
 
Hootsuite Social Media Strategy Template
Hootsuite Social Media Strategy TemplateHootsuite Social Media Strategy Template
Hootsuite Social Media Strategy Template
 
Social Media Marketing In India
Social Media Marketing In IndiaSocial Media Marketing In India
Social Media Marketing In India
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
The New Rules Of Marketing And Pr For Hi Tech Companies Sept 2009
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
 
Digital pr case studies
 Digital pr case studies Digital pr case studies
Digital pr case studies
 
Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011 Social Media, Venice Univeristy, Nov 2011
Social Media, Venice Univeristy, Nov 2011
 

Viewers also liked

Relations Presse & RP 2.0
Relations Presse & RP 2.0Relations Presse & RP 2.0
Relations Presse & RP 2.0
Tony Chapelle
 

Viewers also liked (7)

Atelier-Conférence Web 2.0 et Relations publiques
Atelier-Conférence Web 2.0 et Relations publiquesAtelier-Conférence Web 2.0 et Relations publiques
Atelier-Conférence Web 2.0 et Relations publiques
 
Workshop PR and AR 2.0
Workshop PR and AR 2.0Workshop PR and AR 2.0
Workshop PR and AR 2.0
 
Marketing 2.0 & PR 2.0
Marketing 2.0 & PR 2.0Marketing 2.0 & PR 2.0
Marketing 2.0 & PR 2.0
 
Les relations publiques 2.0 (#3rslw)
Les relations publiques 2.0 (#3rslw)Les relations publiques 2.0 (#3rslw)
Les relations publiques 2.0 (#3rslw)
 
PR 2.0: How Brands are Harnessing Participatory Media in Public Relations
PR 2.0: How Brands are Harnessing Participatory Media in Public RelationsPR 2.0: How Brands are Harnessing Participatory Media in Public Relations
PR 2.0: How Brands are Harnessing Participatory Media in Public Relations
 
Comunicación LInguíStica
Comunicación LInguíSticaComunicación LInguíStica
Comunicación LInguíStica
 
Relations Presse & RP 2.0
Relations Presse & RP 2.0Relations Presse & RP 2.0
Relations Presse & RP 2.0
 

Similar to How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010

How to integrate traditional PR and social media advanced techniques june 2010
How to integrate traditional PR and social media advanced techniques june 2010How to integrate traditional PR and social media advanced techniques june 2010
How to integrate traditional PR and social media advanced techniques june 2010
shapira marketing
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
Diane Rayfield
 

Similar to How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010 (20)

How to integrate traditional PR and social media advanced techniques june 2010
How to integrate traditional PR and social media advanced techniques june 2010How to integrate traditional PR and social media advanced techniques june 2010
How to integrate traditional PR and social media advanced techniques june 2010
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...Social  Media To Increase Your Business At The  Regional  Chamber Of  Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overview
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Social Media Marketing in 2016
Social Media Marketing in 2016Social Media Marketing in 2016
Social Media Marketing in 2016
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Social Media Marketing For Software Authors
Social Media Marketing For Software AuthorsSocial Media Marketing For Software Authors
Social Media Marketing For Software Authors
 
Social Media 101 Final 070909
Social Media 101 Final 070909Social Media 101 Final 070909
Social Media 101 Final 070909
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Marketing New Media POMA 2013
Marketing New Media POMA 2013Marketing New Media POMA 2013
Marketing New Media POMA 2013
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 

Recently uploaded

anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Easy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your ComputerEasy Way to Download and Set Up Gen TDS Software on Your Computer
Easy Way to Download and Set Up Gen TDS Software on Your Computer
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 

How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010

Editor's Notes

  1. Use for advanced techniques
  2. Social networks influencing the marketing model which is evolving
  3. Game Changing
  4. Not have a Blog Not have Twitter