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1. INNOVATION DELIVERY for ENTERPRISES
CONFIDENTIAL: INTERNAL USE ONLY
Mar 13, 2017
CREATIVE CHAOS PARTNER PROGRAM
BATTLE CARD
Overview
Enterprises today are facing a new reality – to
“Innovate or Die”. Enterprises are built on the
foundations of structure and repeatability.
Innovation on the other hand is built on agility –
fail-fast – iterate. VP’s are scared of being part of
any project that has a high probability of failure.
VP’s are also aware of the organizations inertia
and the limitations of their internal IT team. They
prefer to play it safe. And this is why enterprises
struggle with innovation. Enterprises are very good
at scaling but poor at building.
Creative Chaos helps large enterprises act upon
marketplace opportunities by building and scaling
new ideas and services through an agile and
iterative process.
Key Features:
Enterprise Innovation Delivery provides you
• A proven Innovation Delivery Framework to validate,
build and scale your ideas
• Lean and agile development teams to get your
initiatives started within 2-4 weeks
• Diverse technology expertise and capabilities to use
– Web, Mobile, eCommerce, IOT, AI, Big Data,
Connected devices
Business Outcomes
Enterprises using Creative Chaos as a technology
and innovation partner have a higher probability of
building new products and solutions.
Product is built using development best practices
and architected and designed for scale and
extensibility
Institutional knowledge of your product is with a
team that will help transfer the knowledge through
a transfer process.
Target Customer Profile
VP / SVP or CXO of a large mid-market / fortune
1000 company.
Has a large internal IT team which cannot be relied
to deliver an innovative solution
Needs a partner to help solve a specific business
problem or address a marketplace opportunity
Competition is moving fast on an opportunity.
Is looking for innovators and problem solvers
May be losing revenue or customers and needs to
address these using new digital initiatives.
Understands that hiring an internal team to build
and deliver will take too much time and may not
work given the timeframe and organizational
inertia.
Strong referral within or into this company is
important
Qualifying questions
Tell us about your objectives?
Have you done any market research to validate
these ideas? What did you learn from the
research?
Have you started thinking about the experience?
Are there any technologies or specific tech stack
that you prefer? What are your reasons behind
these?
Are there any third party services that need to be
integrated?
What’s the build and delivery timeframe?
What’s your biggest challenge / worry?
Elevator Pitch
Enterprises are really good at management and
scaling businesses using their expertise in
marketing, distribution and support functions.
However, they struggle when it comes to acting
upon new ideas whether it is to build or transform.
Enterprises are designed to be slow, methodical
and careful. The new marketplace requires them to
be agile and innovative. While there is a lot of talk
within enterprises around innovation – the fact is
that the conversations are all around ideas and
concepts. There’s no one to help execute these
ideas.
Building new ideas requires hiring and setting up
new teams, standardizing development processes,
creating team synergy, developing, testing and
releasing all at light speed.
Creative Chaos has a proven innovation delivery
framework that goes beyond ideation and provides
a process for build and delivery. Our framework
reduces the risk in building innovation and help
enterprises go-to-market with their ideas faster and
be leaders in their space. You get
• A proven innovation delivery framework to
validate, build and scale your initiatives.
• Accelerated product development. We have
over 3.5 million man hours in agile product
development and innovation.
• A partner who understands enterprises and
brings a startup mindset. We have helped
fortune 500 companies with their innovation
dilemma.
Overcoming Common Objections:
How will our teams be involved in your delivery
process
Your VPs or product managers are required to act
as founders of a startup. They work with us
through ideation, prototyping, build and validation

2. INNOVATION DELIVERY for ENTERPRISES
CONFIDENTIAL: INTERNAL USE ONLY
Mar 13, 2017
CREATIVE CHAOS PARTNER PROGRAM
BATTLE CARD
stages like entrepreneurs making decisions as
they see, learn and test. The company has to
empower them to take quick decisions. We usually
assign a product manager (or a product manager
and a business analyst) to work with your VPs (on-
site or remotely) through the entire delivery
lifecycle.
I’ve been asked to hire my own team and
execute this idea
If you are not a technology company and haven’t
successfully executed agile development in your
company, we strongly discourage you from doing
so. We have heard companies spend millions of
dollars trying to build things internally and failing.
Sooner or later your internal team will get sucked
into your organizations inertia. To build and deliver
products, you need much more than “resources”.
You need a team that has experience and synergy
working together. Team members need to agree
on standards, expectations and must have spent
time building and failing together. If you care about
speed to market, and delivery – it’s better to find a
partner who can help with delivery.
Do you help with generating new ideas and
working with cross functional teams to identify
opportunities?
We perform market research and insights to
validate assumptions and hypothesis around
ideas. But our main focus is to take ideas and
bring them to life. We are the build-guys. There are
companies that specialize in helping you with idea-
generation and we can recommend some.
What’s your engagement process?
We customize our engagement process based on
our understanding of your objectives and where
you are with your initiatives. We will generally
perform a quick discovery to get up to speed. If
you are just starting out, we can help with research
and insights. If you have the idea finalized, we can
help design an experience and prototype. And if
you already have a proof of concept, we can help
you build. The build teams are designed based on
the complexity of the product. What kind of
integrations are we talking about? Will we need
domain experts to work with? Do we need to have
1 or 2 people to be onsite with your team? All
these go into our thinking as we design a proposal
that will work.
We don’t want a build-operate-transfer model. I
want this to be a project.
This is certainly something we can help with.
However, the only challenge with projects is that
the institutional knowledge around the product
goes away once the project is completed. It’s
dangerous to think of your initiatives as just a
project. Products need institutional memory - the
architects and the developers who worked on V1
to be a part of the team even after the project is
over. You have to understand this risk. We can
consider this as an MVP and definitely take it on as
a project.
Pain points that Creative Chaos Solves for
Accelerate product development:
Go to market faster with a better product by using
our accelerated development team. We have the
building blocks ready to use / reuse that allow us to
do rapid development.
Startup Specialists who understands the
Enterprise:
We've helped startups from an idea to exits. We
understand how large companies work. And we
have a system and a process to help them build
and innovate. We are not experimenting on your
time / money.
Build – Operate – Transfer:
We build your idea, operationalize it and then
transfer to your teams to take over through a
defined process. You get to build your idea by
treating it like a startup and bring it into your
ecosystem when it’s ready to scale.
Pain points to listen for
• Our internal IT teams are not very good
• We don’t have a process to take ideas forward
• We have already started but need help with
building
• Our timelines are super aggressive.
• Competition has X. We need a better X
• Our budgets are being squeezed. We need to
bring efficiency.
Pricing Overview
Enterprise innovation pricing requires a detailed
understanding of scope, stage and team. All
enterprise projects have onsite, offsite and remote
team members.
Research & Insights from $75k – $200k
Experience Design from $25k - $100k depending
on strategy and design sprints.
Development varies from $500k - $2m depending
on scope.
Deal Registration Process
In order to submit a lead and receive partner
commission, every project has to be registered
through the Creative Chaos Partner Portal.
1. Login to the Partner Portal
http://partners.creativechaos.co
2. Click on New Opportunity
3. Fill in all the necessary fields under opportunity
info
4. Submit
Your partner account manager will review the new
lead and assign it to the appropriate sales team. A
call will be scheduled with you to get any additional
details and establish next steps.
Contact
Email: partners@creativechaos.co
Partner Portal: http://partners@creativechaos.co