Public relations (PR) is about managing an organization's reputation through effective communication and building good relationships with stakeholders. PR involves planned efforts to establish goodwill and mutual understanding between an organization and audiences important to it, such as customers, employees, investors, media, and government. Good communication skills, both written and verbal, are essential for PR practitioners, as they may need to present to clients, deal with journalists, and produce various written materials like press releases and reports. PR roles often require the ability to multi-task and work well under pressure to meet deadlines.
The document provides details about Flamingo Corporation's digital marketing services and projects. It lists their scope of work such as social media management, website development, and mobile app development. It then describes several projects they have completed, including developing websites and Facebook apps for clients in various industries like consumer goods, education, and real estate. It also outlines their social media management work for clients including Vinamilk, Sony, and Pizza Hut.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
The Impact of Social Media on Public RelationsMorgan Drdak
The document discusses the impact of social media on public relations. It outlines how public relations involves marketing, advertising, customer service, press relations and crisis management. It then explains how social media platforms like blogs, social networking sites and content communities have allowed organizations and stakeholders to create and share content. Finally, it explores how social media can be used in public relations for promotion, sharing information, listening to feedback, responding to customers and providing content while also discussing some best practices and challenges organizations face.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
Recent trends in public relations in marketingAbhijithV24
This document discusses recent trends in public relations and marketing for startups and tourism. It emphasizes the importance of data collection and analytics to define PR strategies and create compelling stories. It also stresses that pitching must now be personalized and research-backed using collected data in order to get media coverage. Additionally, it highlights the need for data analytics, content creation on social media, and specialized PR firms with industry expertise to effectively support brands in today's environment.
This document discusses the impact of new media on public relations. It defines public relations as how organizations communicate with the public and media to create and maintain a positive image. New media refers to digital technologies like the internet, websites, and social media that allow for on-demand content sharing. New media has both positive and negative impacts on public relations. Positively, it allows for easy interaction, expedited information sharing, direct contact with audiences, and feedback. However, it can also spread controversial topics widely and virally.
Public relations (PR) is about managing an organization's reputation through effective communication and building good relationships with stakeholders. PR involves planned efforts to establish goodwill and mutual understanding between an organization and audiences important to it, such as customers, employees, investors, media, and government. Good communication skills, both written and verbal, are essential for PR practitioners, as they may need to present to clients, deal with journalists, and produce various written materials like press releases and reports. PR roles often require the ability to multi-task and work well under pressure to meet deadlines.
The document provides details about Flamingo Corporation's digital marketing services and projects. It lists their scope of work such as social media management, website development, and mobile app development. It then describes several projects they have completed, including developing websites and Facebook apps for clients in various industries like consumer goods, education, and real estate. It also outlines their social media management work for clients including Vinamilk, Sony, and Pizza Hut.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
The Impact of Social Media on Public RelationsMorgan Drdak
The document discusses the impact of social media on public relations. It outlines how public relations involves marketing, advertising, customer service, press relations and crisis management. It then explains how social media platforms like blogs, social networking sites and content communities have allowed organizations and stakeholders to create and share content. Finally, it explores how social media can be used in public relations for promotion, sharing information, listening to feedback, responding to customers and providing content while also discussing some best practices and challenges organizations face.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
Recent trends in public relations in marketingAbhijithV24
This document discusses recent trends in public relations and marketing for startups and tourism. It emphasizes the importance of data collection and analytics to define PR strategies and create compelling stories. It also stresses that pitching must now be personalized and research-backed using collected data in order to get media coverage. Additionally, it highlights the need for data analytics, content creation on social media, and specialized PR firms with industry expertise to effectively support brands in today's environment.
This document discusses the impact of new media on public relations. It defines public relations as how organizations communicate with the public and media to create and maintain a positive image. New media refers to digital technologies like the internet, websites, and social media that allow for on-demand content sharing. New media has both positive and negative impacts on public relations. Positively, it allows for easy interaction, expedited information sharing, direct contact with audiences, and feedback. However, it can also spread controversial topics widely and virally.
The document summarizes the key topics from a presentation on public relations programs and trends in 2010. It discusses the results of a survey of PR professionals and their planning for 2010. It also outlines current trends in PR, including the declining state of traditional media, the importance of social media and having a seat at the strategy table, how SEO is now essential, the movement toward multimedia content like video, the need for robust measurement of PR programs, and the trend toward integrated marketing communications.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Social media for hotels - beyond pr and marketingpanthermarketing
The document discusses the importance of social media for hotels. It notes that social media can enhance a hotel brand by allowing guests to find local attractions and access special offers. It also renders all brand interactions transparent and ensures the brand message is consistently delivered. Successful social media involves managing a hotel's reputation by identifying the current reputation and altering behaviors. It also recommends using internal social media to align employees and drive brand strategies throughout the organization.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
This document discusses media relations and securing publicity through media outlets. It provides tips on pitching stories to journalists, including knowing their deadlines and preferences, addressing them by name, developing relationships, and focusing on interesting story ideas rather than just promoting. Examples are given of publicity campaigns including Dove's "Real Beauty" campaign that generated significant free media coverage. The benefits of publicity over advertising are outlined as publicity is cheaper and perceived as more credible.
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Branding & public relations presentationChris Cathers
Branding and public relations are important aspects of any business. Branding involves defining a business's identity through elements like its logo, website, and promotional materials to attract target customers. An effective brand gives a competitive edge. Developing a brand strategy determines how and where the brand message will be communicated. Consistency and strategic branding build brand equity, which adds perceived value and profitability. Defining the brand involves understanding customers and bringing in outside help. An effective public relations strategy manages information flow to persuade stakeholders through cost-effective media like press releases, speaking engagements and social media content.
1) Social media has disrupted traditional top-down media by allowing ordinary people to generate and share content freely.
2) This has diminished the role of media gatekeepers and given more people a voice, but it has also led to "echo chambers" where people only engage with those who share their views.
3) For public relations, this means organizations have lost some control over their messages and now must engage on social media to shape conversations and build relationships with customers.
The Power of Social Media in a PR Campaignguest13fa457
The document discusses using social media in public relations campaigns. It notes that concerns over social media are similar to past concerns over new technologies like email. It recommends setting clear goals for social media campaigns, determining an engaging "hook" to attract audiences, and developing a distribution plan across relevant social networks and blogs. The case study describes a successful campaign for a cosmetics business that used humor and social sharing to gain extensive media coverage and increased website traffic.
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
The document discusses how recruiters can utilize social media for recruiting candidates in today's environment. It notes that candidates now spend more time online, so recruiters need to engage them where they are through social networks and blogs. The document provides tips on how recruiters can add value to online conversations, such as by commenting regularly on blogs to build connections over the long term. It emphasizes focusing on communities of interest online rather than individual people.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Social media has become an important tool for businesses. Over half of the world's population is under 30 and uses social media platforms like Facebook, Twitter, YouTube, and others on a regular basis. For businesses, it is important to establish goals for social media use, select relevant platforms, engage customers through regular posting and interactions, and monitor conversations to both understand customers and manage brand reputation. While social media allows for greater customer reach and feedback, it also means companies have less control over messaging and bad publicity can now spread more widely online.
PR 2.0 refers to using new media and online/interactive techniques for public relations. The document discusses various PR 2.0 methods like viral marketing, buzz marketing, beta testing with opinion leaders, and using brand advocates. It provides examples like how Google used beta testing and word-of-mouth to grow Gmail users, and how a provocative Agent Provocateur video spread virally. Tools for PR 2.0 implementation include blogs, social networks, videos, podcasting, emails and more. The document proposes using a case study about an RJ to illustrate applying these PR 2.0 methods and tools.
Bright One is a volunteer-run communications agency that provides affordable services to charities and social enterprises. In 2011, Bright One completed over 40 projects, committed over 10,000 volunteer hours worth £1.5 million. The organization launched Bright Works, a microvolunteering platform, and received an award for e-volunteering. Bright One actively contributes to industry groups and events while being managed by a team dedicated to its strategic direction.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
The document summarizes the key topics from a presentation on public relations programs and trends in 2010. It discusses the results of a survey of PR professionals and their planning for 2010. It also outlines current trends in PR, including the declining state of traditional media, the importance of social media and having a seat at the strategy table, how SEO is now essential, the movement toward multimedia content like video, the need for robust measurement of PR programs, and the trend toward integrated marketing communications.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Social media for hotels - beyond pr and marketingpanthermarketing
The document discusses the importance of social media for hotels. It notes that social media can enhance a hotel brand by allowing guests to find local attractions and access special offers. It also renders all brand interactions transparent and ensures the brand message is consistently delivered. Successful social media involves managing a hotel's reputation by identifying the current reputation and altering behaviors. It also recommends using internal social media to align employees and drive brand strategies throughout the organization.
This document discusses how to properly utilize new media such as social networks for public relations efforts. It notes that most journalists now use blogs, Twitter, Facebook, and other social media for their work. While not all journalists rely solely on social media, PR professionals can help journalists by providing interviews, access to sources/experts, and background information. The document then provides tips for proper social media pitching to journalists, including researching the journalist, connecting with them on social networks before pitching, listening to their needs, and creating a multi-dimensional media plan rather than relying solely on social media. It discusses best practices for Twitter and email pitches and introduces tools like HootSuite, Pitch Engine, and #journchat that can help
This document discusses media relations and securing publicity through media outlets. It provides tips on pitching stories to journalists, including knowing their deadlines and preferences, addressing them by name, developing relationships, and focusing on interesting story ideas rather than just promoting. Examples are given of publicity campaigns including Dove's "Real Beauty" campaign that generated significant free media coverage. The benefits of publicity over advertising are outlined as publicity is cheaper and perceived as more credible.
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Branding & public relations presentationChris Cathers
Branding and public relations are important aspects of any business. Branding involves defining a business's identity through elements like its logo, website, and promotional materials to attract target customers. An effective brand gives a competitive edge. Developing a brand strategy determines how and where the brand message will be communicated. Consistency and strategic branding build brand equity, which adds perceived value and profitability. Defining the brand involves understanding customers and bringing in outside help. An effective public relations strategy manages information flow to persuade stakeholders through cost-effective media like press releases, speaking engagements and social media content.
1) Social media has disrupted traditional top-down media by allowing ordinary people to generate and share content freely.
2) This has diminished the role of media gatekeepers and given more people a voice, but it has also led to "echo chambers" where people only engage with those who share their views.
3) For public relations, this means organizations have lost some control over their messages and now must engage on social media to shape conversations and build relationships with customers.
The Power of Social Media in a PR Campaignguest13fa457
The document discusses using social media in public relations campaigns. It notes that concerns over social media are similar to past concerns over new technologies like email. It recommends setting clear goals for social media campaigns, determining an engaging "hook" to attract audiences, and developing a distribution plan across relevant social networks and blogs. The case study describes a successful campaign for a cosmetics business that used humor and social sharing to gain extensive media coverage and increased website traffic.
Join "PR 2.0" author Deirdre Breakenridge along with Mike Lewis, Vice President of Marketing at Awareness, Inc. as they explore successful community building initiatives anchored by solid PR programs. Learn how successful marketing agencies and PR professionals are helping their clients build online communities through PR. Agencies and PR professionals alike will learn how they can analyze and strengthen their current public relations programs to increase their impact. Brands will gain insight into what to look for from their agencies and PR professionals. The experts will offer strategies and techniques to employ effective cost-cutting measures, demonstrate PR's value to management, and incorporate the latest technology into current PR strategies.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
The document discusses the evolving role and responsibilities of corporations. It notes that corporations have grown larger and more powerful, but are also expected to be more accountable to various stakeholders. Consumers now expect companies to address social and environmental issues and have more power to influence corporations through online reviews and social media. The document also discusses how consumers are increasingly factoring a company's ethics and sustainability practices into purchasing decisions.
The document discusses how recruiters can utilize social media for recruiting candidates in today's environment. It notes that candidates now spend more time online, so recruiters need to engage them where they are through social networks and blogs. The document provides tips on how recruiters can add value to online conversations, such as by commenting regularly on blogs to build connections over the long term. It emphasizes focusing on communities of interest online rather than individual people.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Social media has become an important tool for businesses. Over half of the world's population is under 30 and uses social media platforms like Facebook, Twitter, YouTube, and others on a regular basis. For businesses, it is important to establish goals for social media use, select relevant platforms, engage customers through regular posting and interactions, and monitor conversations to both understand customers and manage brand reputation. While social media allows for greater customer reach and feedback, it also means companies have less control over messaging and bad publicity can now spread more widely online.
PR 2.0 refers to using new media and online/interactive techniques for public relations. The document discusses various PR 2.0 methods like viral marketing, buzz marketing, beta testing with opinion leaders, and using brand advocates. It provides examples like how Google used beta testing and word-of-mouth to grow Gmail users, and how a provocative Agent Provocateur video spread virally. Tools for PR 2.0 implementation include blogs, social networks, videos, podcasting, emails and more. The document proposes using a case study about an RJ to illustrate applying these PR 2.0 methods and tools.
Bright One is a volunteer-run communications agency that provides affordable services to charities and social enterprises. In 2011, Bright One completed over 40 projects, committed over 10,000 volunteer hours worth £1.5 million. The organization launched Bright Works, a microvolunteering platform, and received an award for e-volunteering. Bright One actively contributes to industry groups and events while being managed by a team dedicated to its strategic direction.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
Public Relations, Journalism & the Internet: A Game-changer?mcrutkow
This document discusses the evolution of public relations and journalism in relation to the rise of the internet and social media. It outlines how PR has adapted from a one-way communication model to a two-way dialogue, utilizing new online tools and focusing on building relationships. Journalism has also evolved, allowing crowdsourcing and public participation in reporting. However, traditional tools like press releases still have value when used appropriately. The future may bring a blend of traditional and new methods, with audiences having more control over the communication process.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
This document discusses crisis communication and social media. It begins with an overview of crisis dynamics, noting that when a crisis happens organizations need to get information fast, right, and out to resolve it quickly. It then discusses identifying potential crisis areas and managing risks. The next section explores how social media has changed crisis management, with key platforms being blogs, Facebook, Twitter, and YouTube. Best practices discussed include understanding audiences, avoiding common mistakes, having social media response rules, and setting up a command center. The document emphasizes the importance of listening on social media to identify issues early. It stresses having crisis preparation plans that include scenarios and response checklists. The tone on social media during a crisis needs to be helpful, humble, and friendly
The document discusses public relations and media relations. It provides details on common communication vehicles used in PR like press releases and articles. It also discusses the goal of media relations as maximizing positive media coverage without direct advertising. Further, it talks about briefing papers and identifying appropriate media and messages for different audiences.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
This document discusses key trends in public relations for communicators in 2016, focusing on scope and depth, story and content, and technology, data and analytics. Regarding scope and depth, it emphasizes integrating paid media with PR content to amplify messaging, proactive social media engagement, connecting PR with sales, and building authentic brand culture. For story and content, it discusses the rise of content marketing to acquire customers through consistently delivered information in various formats focused on customer needs. Finally, it outlines leveraging technology like analytics tools and UTM codes to aid PR, as well as the continued relevance of press releases when employing best practices for high-quality content.
Public relations is a management function that deals with public issues and building positive images. An important component is publicity, which uses unpaid media coverage to attract attention to products and services. The objectives of PR include promoting goodwill, new products, and providing information to employees and stakeholders. PR tools include press releases, newsletters, interviews and sponsored events. PR strategies can be proactive by creating detailed plans or reactive by addressing weaknesses. Publicity is a form of non-personal communication used to generate interest in people and products through the media. Corporate advertising builds confidence in a company among consumers and businesses to promote positive reputation.
This document provides an overview of public relations (PR), including definitions, functions, advantages, disadvantages, and the role of a PR officer. PR is defined as managing communication between an organization and its publics to influence opinion. It aims to maintain a certain viewpoint about a company, its leadership, products, or other topics. PR functions include promoting goodwill, corporate image, and countering negative publicity. Advantages include credibility and reaching specific groups, while disadvantages include difficulty quantifying benefits and lack of control. The role of a PR officer is to act as an advocate, communicator, problem solver, and opinion leader for a company. PR can also be used for marketing purposes known as marketing PR.
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Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
The world is changing. We want to help brands make that change as well. This presentation looks at trends in social marketing, social business, and social advertising (depending on how you talk about it) and looks at the changes and challenges that lie ahead for brands navigating toward becoming social businesses.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Social media is changing how PR professionals communicate with customers and online communities. PR 2.0 allows direct engagement with consumers through social media rather than relying on traditional media influencers. Today's audiences are citizen journalists active in social communities across the Internet. Social media gives PR professionals new ways to establish online identities, conduct research, engage stakeholders, manage crises and reputation, and communicate with both external and internal audiences.
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
The document discusses how social media can provide more value and return on investment for marketers. It outlines how social media allows for word-of-mouth marketing at scale, and how companies can measure success through metrics like customer spending, loyalty, and influence. Examples are given of how different companies have used social media to build customer loyalty, increase brand credibility, and expand their market reach.
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
The document outlines steps to build a social media strategy and lessons learned from case studies. It recommends defining goals, auditing resources, assigning roles, measuring success, establishing protocols, executing the strategy, and measuring results. A case study example shows how 451 Marketing helped a CPA firm double their website traffic, gain media coverage, and generate over $650,000 in new business through their social media campaign.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Social Media in the Finance Industry 15th MayLisa Harris
Social media is now important for businesses to engage with customers, provide customer service, and learn about trends. It allows cheaper and less formal interactions than traditional offline communications. While it presents new challenges around controlling messaging, companies that adapt stand to build trust, reputation and gain insights through social interactions.
This document discusses the rise of social media and how businesses are adopting social strategies. It provides examples of how Dell, HTC, and Virgin America have successfully integrated social media into their business operations. The benefits of social business include faster innovation, better marketing, and reduced customer service costs. However, companies must also avoid potential consequences like missed opportunities and customer backlash. The future of social business is predicted to include crowd-sourced products, a more social workforce, custom experiences tailored to individual users, and social integration across all company functions and operations.
This document discusses reputation management and how organizations can build trust and authentic relationships with key stakeholders through social media and web content. It notes that reputation is based on current perceptions which are influenced by experiences, news, events and actions. It emphasizes the importance of consistency, transparency and commitment in developing trusted relationships. It also outlines best practices for social media engagement and discusses how web content can fuel traditional public relations by allowing direct communication with various audiences.
This presentation discusses the shift from traditional PR 1.0 to newer PR 2.0 strategies using social media. PR 2.0 allows direct communication with customers through social platforms to build relationships, gather feedback, and respond to issues. It provides examples of how politicians like Narendra Modi have used social media influence voters. The role of social media in PR 2.0 is to target passionate audiences cost-effectively through viral sharing that improves customer lifetime value. PR professionals must now be communication specialists, relationship builders, and understand all communication channels including social media.
166 Case Studies Prove Social Media Marketing ROIRob Petersen
This document provides 66 case studies that demonstrate the ROI of social media marketing. It begins with a dedication and acknowledgements section thanking those who contributed case studies. The body consists of two sections, with the first providing 33 case studies and the second providing another 33 case studies from various industries. These case studies show how social media increased sales, leads, customer engagement, and other metrics for the profiled companies. The document aims to prove to skeptics that social media can generate measurable ROI when implemented strategically.
Convergence media paradigm: definition starts from mindsetSabina Izzatli
Convergence media paradigm: definition starts from mindset
The document discusses convergence in media. It argues that convergence is not just a transformation, but starts with adopting a new mindset. There is no single correct way to converge media, but there are wrong ways to do so. Convergence involves interlinking computing, communications, and media content through practices like cross-promotion and multimedia storytelling across platforms. While convergence allows for new opportunities, it also risks undermining journalistic values if used only to generate revenue. Adopting the right mindset and developing new roles and skills through training can help facilitate productive convergence.
The document discusses ethics in new media, noting that new media provides time and space independence through digital and mobile access to content. It addresses that digital media ethics deals with distinct problems in online journalism, blogging, and social media. The rise of amateur and professional journalists online requires rethinking media ethics guidelines to apply to all in this new mixed media environment.
This document discusses data visualization and how to tell stories with data. It provides information on acquiring and organizing data, different types of visualizations like charts, maps and graphics, and questions to consider when analyzing data. Common visualization types like bar charts and line charts are listed. Steps for creating your own data set and visualizing it using tools like Google Sheets and ManyEyes are outlined. Resources for creating maps and sources on data journalism are also included.
The media environment in Azerbaijan is still developing after gaining independence from the Soviet Union. While over 3,700 newspapers are registered, only around 30 publish daily or weekly. Journalists face pressure, threats, and imprisonment for their reporting, especially those who are critical of the government. Online media is growing in popularity among younger generations. Several universities offer journalism education, but more resources and experienced teachers are still needed to improve the quality of programs.
Azerbaijan is a country located in the Caucasus region between Iran and Russia. It borders the Caspian Sea and has a population of around 9 million people, with Baku as its capital city. The country was formerly part of the Soviet Union and retains some Soviet architectural influences today. Azerbaijan has a majority Muslim population and was historically influenced by both Turkish and Persian cultures. It has a significant oil and gas industry, though there is ongoing conflict with Armenia over territory.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
1. Social media and Public Relations
PR 2.0
Sabina Jafarova
New Media master program, Cyber culture class
sabina.jafarova@stu.khas.edu.tr
2. What is Public Relations (PR)?
PR help increase business, stimulate trial and
enhance a company’s image as a leader or
innovator:
PR helps attract the attention of potential
customers
PR helps solidify relationships with existing
customers
PR stimulates conversation with customers &
prospects
PR helps define the brand personality
PR establishes credibility and relevance
Photo credit: www.millerlittlejohnmedia.com
3. PR cannot eliminate…
• Negatives
• Competition
• Control the media
• Control the message
• Be a “quick fix”
Photo credit: http://aladkins.files.wordpress.com
4. From PR 1.0 to PR 2.0
PR 1.0 (one way): PR 2.0 (two-way):
News release Social media news release
Media relations Video news release
The wire The web
Events Live streaming
8. PR is no longer limited to media relations,
events and communications
9. New rules of PR:
You are what you publish.
People want authenticity, not spin.
People want participation, not propaganda.
PR is not about your boss seeing your company on TV. Its
about your buyers seeing your company on the Web.
The Internet has made public relations public again.
Blogs, online video, e-books, news releases, and other
forms of online content let organizations communicate
directly with buyers in a form they appreciate.
On the Web, the lines between marketing and PR have
blurred.
Source: The New Rules of Marketing and PR by David Meerman
Scott
10. The Role of Social Media in B2B PR
Tracking social media results tools:
•Viralheat
•Infoharmoni
•Twitalyzer
•Klout
•Yahoo Pipes
•Google Analytics
•ManyEyes
13. Great exposure and big money
saved
• INgage Networks company saved $270K in expenses
via social media.
• They had previously paid $250K annually for an
external PR agency, and $20K in events budgeting
for venue, traveling and promotions expenses.
14. Case study-Starbucks
• Online community:
• Facebook~29 million Like
• Twitter~2 million followers
• FOURSQUARE-has almost 36,000 followers. to
offer an exclusive “barista” badge to those who check
in to five different Starbucks locations.
• Mobile app
• iTunes-Download Code: WAYH9JEMH3TL
• Youtube
• Flickr
• My Starbucks idea
18. Finally, PR is all about reaching
your buyers.
It continues growth in listening
platforms, but less for reporting
19. Sources:
• “The New Rules of Marketing and PR” by
David Meerman Scott
• “Halkla İlişkiler 2.0” Özlem Aşman AliKılıç
• “How
PR Pros Are Using Social Media for Real
Results” by Christina Warren
• “The Future of Public Relations and Social
Media” by Erica Swallow
• www.starbucks.com