Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.

4. How Marketing has Changed Old School Marketing -- Outbound • Television Ads • Radio Broadcasts • Email Spam • Snail Mail • Telemarketing • Newspaper

6. What is Social Media? “ Social media (SMM) is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online. It encompasses wikis, podcasts, blogs, social networks, forums, message boards and other viral-type platforms where communities of people come together." -Answers.com

7. Social Media Types • Blogs • Micro-blogs (Twitter) • Social Networks (Facebook, LinkedIn) • Media-Sharing Sites (YouTube, Flickr) • Social Bookmarking & Voting (Digg, Reddit) • Review Sites (Yelp) • Forums • Virtual Worlds (Second Life)

8. What is SEO? Search Engine Optimization (SEO), is the process that improves your site’s visibility among the major search engines and delivers highly qualified traffic to your site for a targeted list of key phrases. Search Engine Optimization Involves: • Keyword Research • Competitive Analysis • Content Development • On Page Optimization • Link Building (off-page optimization) Social Media Marketing

12. How Do I start with Social Media? Listen Listen More Build Relationships Share Your Content