6. strategic partners
STRATEGIC PARTNERS
DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS
• Technology Due Diligence
• Qualitative Research
• Personas and User Journeys
• Prototyping
• Agile Web & Mobile Product Development
• Insights as a Service (IaaS) – Dashboards, Portfolio Management
7. PARTNERS
startup success stories
Radian Gen closes new round of
investment from Solar Plus in May
2016.
Unation initiates a lite-IPO to raise
$20m in May 2016.
Podium Data raises $10mn . Named
“Big Data Innovative Technology of the
Year” Winner at MassTLC’s Technology
Leadership Awards.
Boloro raises $5m in convertible notes
at 100m+ valuation in Dec 2016.
IPO’s at $14 per share in June 2015.
Compuware acquired by
Thomas Bravo LLC, a private
equity firm, for $2.5 billion
in September 2014.
Jill’s List was acquired by Mind
Body Online in 2013
BEZ was acquired by
Compuware in 2011.
11. CASESTUDY
Podium Data
Podium data is an end-to-end data management and
preparation platforms which assist enterprises to
dramatically lower the time, cost and effort of managing
and making their high-performance business data useful
using Big Data technologies.
Creative Chaos set up an augmented team of strong java,
big data and hadoop engineers to help build the Podium
platform with the core team being in Boston. Podium
relies on us for developing new features and extending
functionality in the platform.
We Use MarComTech and We Build it
Technologies:
Languages: Java, Javascript
Database: Postgres
Frameworks: Client Side - Jquery, AngularJS, JSPlumb;
Server Side - Spring MVC, Spring Core,
Hadoop for Big Data
16. Two Core IP proprietary engines accelerating the delivery of value
creating solutions and businesses
16
(ODE) Ownership
Distribution
Engine
(CMX) Content
Management
Exchange
1
2
DATA MANAGEMENT
- immutable record keeping
- smart contracts
- fractional ownership tracking
- cap table and waterfall
CONTENT MANAGEMENT
- encrypted stores
- automated taxonomy
- multimedia marketplace
- diverse commerce
- crowd sourcing content
and curation
New company growth from exponential connections
17. NuArca Ownership and Distribution Engine (ODE)
17
High Throughput
Management
ODE is able to handle
high transaction
volumes at high speeds.
Smart Contracts
Native smart contract
support for ownership and
distribution use-cases.
Artificial Intelligence
Interface
Information access for
AI applications is
natively available.
Message Handling
ODE intelligently
handles multiple
information sources.
API Interfaces
Access micro-services
through API calls.
RDBMS Interface
Easy to implement
linkage to traditional
analytic database.
Security
All data handling and
code meets latest
FinTech best practice
standards.
ODE provides
immutable record
keeping and
smart contract
based real-time
positions for:
fractional
ownership
tracking
waterfall
projections
distributions
1
Businesses and
opportunities
enabled by ODE:
18. Content Management Exchange (CMX)
18
Replicated encrypted
content stores
Content stored off chain
in replicated data stores
to prevent loss
Contribution and curation
interface
AI assisted taxonomic sorting,
meta data tagging, multimedia
upload, and curated approval
workflow
Fractionalized
ownership traceability
Cap table for each
digital asset
Consumer interface
High presentation value
consumer consumption
interface - Storefronts
and Marketplaces
Multimedia streaming
Video and music
streaming, live streaming,
and VR and AR
Open APIs
Integrate with any third
party system or value
chain
Payments
Instantly and automatically
route payments for content
consumption to contributors
and curators
2
Businesses and
opportunities
enabled by CMX:
19. Oil and Gas royalties - Over 60% Savings
19
Oil & Gas
Operators:
Each payment
check cost
= $12
Oil & Gas
Operators:
Each payment
check cost
= $4
Current Oil and Gas royalties process
(>$1.7BN in costs)
NuArca platform and network
(>60% reduction in costs)
20. Pipeline DL Phase 1 is foundation for high value
paradigm shifting solutions in energy market
20
• Leasing Management – Tracking oil and gas ownership
transfers of mineral and land rights
• Oil/Gas Sale Downstream – Once the oil/gas has been
initially extracted, tracking the ownership and sale
across the pipeline as it travels to market
• County Land Ownership – Automating mineral rights
ownership titles, deeds, and transactions on
distributed ledger.
• Master Well Table – Maintaining a master well table
that manages ownership for all known wells
• JIB (Joint Interest Billing/Expense) – Automating the
billing of expenses related to working interests
• Ownership exchange – Create liquidity in mineral
rights ownership by allowing the exchange as well as
more complex financial instruments related to trading,
lending, shorting and leasing
21. Proxy Voting – taking proven solution to
international markets
21
Investment date: March 2017
2019 revenue: $2M – EBITA: $700K
Description
Extend proxy voting network and value chain with partners IBM and AST. Two primary
channels for growth:
1. Extension of opportunity to additional markets - Leveraging proven cloud based
application and IBM’s blockchain cloud infrastructure, enter South America, European,
and Asian financial markets with proven solution
2. Optimization of US and Canadian proxy voting network - progress is strong with multiple
third party service providers and brokers in the pipeline
How the business makes money
Transaction fees, packaged insight on data exhaust, and access fees to service providers.
at a glance
200 Exchanges globally looking to add
proxy and other services for their
issuers
630K+ publicly listed companies
500M+ shareholders globally
Opportunity size
$900M
Key growth drivers
Revenue and cashflow are dependent on attracting as many participants as possible to using
the network and extending use of platform to other markets.
Future potential
Settlement: Utility will attract critical mass of securities market stake-holders and will
therefore be positioned to extend functionality to settlement.
Securities Market Utility
Main segment players
Link, Computershare, local market players
Partners
B2B Solutions
ODE Inside
22. Ayni Digital – Cultural Preservation Exchange
Ayni is a social enterprise LLC dedicated to the
integrity of culture through digital preservation and
exchange. Inspired by the concept of “ayni,” a
Quechua word meaning “reciprocity,” Ayni connects
technology and culture in a state of reciprocity, where
technology facilitates the preservation and exchange
of culture and culture makes technology more human.
Ayni’s mission is to empower cultural organizations
with technology and know-how so that they can
connect directly with their real audiences.
22
CMX Inside
Consumer Network
Solutions
23. Consumer Network
Solutions
23
Investment date: July 2019
2019 revenue: NA
Description
• Ayni is a digital asset archive and exchange. This include ownership cap tables for each
asset. The platform is an efficient method to preserve and catalog assets in replicated,
secure, encrypted vaults.
• The array of content is available through the exchange—streamed audio and video, easily
accessed images and documents. With blockchain smart contracts, cultural organizations
can efficiently manage digital rights and licensing for all their cultural assets.
How the business makes money
Transaction fees, and advertising fees.
Key growth drivers
Attracting both contributing and consuming participants to the exchange.
Future potential
Platform used by museums, universities, cultural preservation non-profits, artists, and
government entities to directly curate, store, and exchange culturally important assets
Market size
$1BN
Main segment players
Patreon, Coil, Flattr, Vimeo
CMX Inside
Assessing Partners
Cultural Preservation Exchange – AYNI Digital
25. 25
When is blockchain/distributed ledger the right technology choice?
Source: http://www3.weforum.org/docs/48423_Whether_Blockchain_WP.pdf
Distributed ledger
technology is not a fit
for every purpose
26. 26
Blockchain for business is
ready for production.
But the task of developing
and deploying solutions is
larger than any one business
can tackle on its own.
ENABLING TRUST
New technology is creating radical transparency – and uprooting
how we interact, transact, and grow
NEW REVENUE STREAMS
More than a new technology, blockchain is rewriting how we
do business
REMOVING BARRIERS
IBM Blockchain creates certainty, advances knowledge, brings
together industries, and improves business process
REINVENTING BUSINESS
Blockchain is shifting from one way of doing business to the way –
creating new business solutions where there were none
Of organizations already active on blockchain
are experimenting with
the business model that connects people,
resources and organizations in an ecosystem *
66%
27. Blockchain: A distributed,
shared, ledger.
27
Blockchain holds records of digital
transactions in such a way that makes
them accessible and visible to multiple
participants in a network, while
keeping them secure.
The digital shared ledger is updated
and validated with each transaction,
resulting in a secure, permanently
recorded exchange.
The result? Faster, permissioned, and
auditable B2B interactions between
parties such as passengers, buyers,
sellers and logistics providers
28. A distributed ledger network has the following key
characteristics:
• Consensus: For a transaction to be valid, all participants must agree
on its validity.
• Provenance: Participants know where the asset came from and how
its ownership has changed over time.
• Immutability: No participant can tamper with a transaction after it’s
been recorded to the ledger. If a transaction is in error, a new
transaction must be used to reverse the error, and both transactions
are then visible.
• Finality: A single, shared ledger provides one place to go to
determine the ownership of an asset or the completion of a
transaction.
28
29. For business, a distributed ledger has specific benefits
• Time savings: Transaction times for complex, multi-party interactions are slashed
from days to minutes. Transaction settlement is faster, because it doesn’t require
verification by a central authority.
• Cost savings: A distributed ledger network reduces expenses in several ways:
• Less oversight is needed because the network is self- policed by network participants, all of
whom are known on the network.
• Intermediaries are reduced because participants can exchange items of value directly.
• Duplication of effort is eliminated because all participants have access to the shared ledger
• Tighter security: Ledger’s security features protect against tampering, fraud, and
cybercrime. If a network is permissioned, it enables the creation of a members-
only network with proof that members are who they say they are and that goods,
information, or assets exchanged are exactly as represented.
• Reduced risk: Remove threat of single point of failure and attacks through
distributed nodes
29
30. A permissioned network is critical for a distributed ledger for
business, especially within a regulated industry
• Enhanced privacy: Through the use of IDs and permissions, users can
specify which transaction details they want other participants to be
permitted to view. Permissions can be expanded for special users,
such as auditors, who may need access to more transaction detail.
• Improved auditability: Having a shared ledger that serves as a single
source of truth improves the ability to monitor and audit
transactions.
• Increased operational efficiency: Pure digitization of assets
streamlines transfer of ownership, so transactions can be conducted
at a speed more in line with the pace of doing business.
30
31. Unique Value of Gathering
Adaptive, collaborative, immersive
“Reality Engagements”
33. We help 350 million annual conference attendees
find and buy the right events
Real ratings and
reviews like
Find and buy
like
We match professionals with the right business events by gathering their real feedback on
the most relevant ones that match their preferences…
and then sell registrations with a revenue-share with event organizers.
34. By sharing peer-generated
event assessments and
personalized suggestions,
we are an independent
platform providing ongoing
value to attendees,
organizers, and the
entire conference industry
community.
35. Market Reach
Market Reach
50% of organizer’s revenue
goes to marketing and sales
BEFORE
NowAttendees trust us and each other
to find and buy the right conferences
What are the
best events
for me?
Multiple
campaigns
for EACH
event
attendee
market
We earn 20% Revenue Share of
registrations by delivering
more, new, relevant attendees
36. Immersion into the “Upscale Active” Segment
Cross-Platform Marketing Engagement
Delivering Data-Driven Brand Performance
37.
38. The Right
Environment
Even at 8 years old you knew
It was better to ask for something
When your parents were
In a good mood . . .
Give your brand the same
Opportunity for success.
MINDS OPEN
ON THE MOUNTAIN
The Formula
for Great
Marketing
= Upscales
Actives + Lots of
Data +
39.
40. Multi-Media Distribution Partners - Enhance Your Influence
500,000
drive-time
radio spots
with
snow reports
Mobile App
integration
Targeted Digital
Millions of
broadcast spots
and website ads
Magazines and
custom publishing
41. text &
e-mail
micro-site
direct mail
social media integration
Web content
outdoor media
& Radio
Data capture
delivery
& research
instant rewards, eCoupons,
VIP pass, directions, etc.
Event activation flow - cross media integration - VIP membership services
Dynamic
Mobile
engagement
Interactive Content:
event video capture,
Selfie stations, etc.
Event
Activation
Friends
Maps
Weather
VIP:
Deals
Tracker
42. dealership dashboard for acquisition and direct marketing to “Drive Sales”
Chevy Gas Friendly to Gas Free
6 Display Vehicles
12 Resort Sponsorships
24 Activation Days
8 Automotive Product Specialists
Vehicle Demos
120k Targeted Highly Qualified Leads
43. How to Activate Innovation
Data-Driven Marketing Activation
The Step Back – Nestle wants to offer membership to home water delivery services to the right audience by understanding their needs
Bold Leap Forward - Exceptionally quantified Upscale Active families were mobile app engaged with personal insights and entrepreneurialism
Results Driven by Participation - Membership opt-ins increased 185%. 90-day Retention beat every other market segment by over 30%
46. The Step Back - ABI aspires to engage and leverage partners and employees but existing methods were inefficient and uninspiring
Bold Leap Forward - Idea scouting in a single custom dashboard of normalized feeds with dynamic ranking tied to ongoing corporate initiatives
Results Driven by Participation - Live accurately scored idea-flow (versus hours or days of research). Increased investment velocity by 30%
47. Partners
testimonial
“
Creative Chaos is as much a way of thinking about technology as it is a dependable
software development partner.
They make it easy to do our jobs better.
Whether in a sprint or during business strategy sessions, they bring process
experience, fresh ideas, and a commitment to deliver. One example is a cross-
enterprise dashboard for scouting and scoring ideas from all our employees.
”
- Luke Charrington - Manager at ZX-Ventures, ABI Innovation Lab
48. The Step Back - C-Suite at P&G wants to be “agile”
Bold Leap Forward - Enable more complete visualization and assessment of all consumer and enterprise data to power perfection
Results Driven by Participation - Pilot portfolio doubled with new efficiency. Evaluation costs down 25%. Tide has bragging rights to other depts
49. The Step Back - People love the cool rich content in the app but purchase on other sites, like more streamlined Best Buy and Amazon
Bold Leap Forward - Build an integrated product demo experience that only the true evangelical GoPro culture could conjure and fulfill
Results Driven by Participation – Churn down 40%. Basket size up 16%. Frequency of purchase up 3x/year. CLV up an estimated 20%
50.
51. The Step Back – This $5B waste delivery service was struggling for more … smaller labs, dentists, etc. in-between their big hospital clients
Bold Leap Forward – Research revealed different online/offline requirements. New systems and business models were designed and tested
Results Driven by Participation – Sales Cycle cut in half. Frequency of service up 10%. MRR up 7%. Feedback enables requests for new services
52. The Step Back - We need help to love everything about our cars
Bold Leap Forward - This new app will deliver all interrelated combinations of enhancements and services for each individual’s vehicle(s)
Results Driven by Participation – MVP pilot results show custom Daily Deals increase purchasing frequency by over 100%. ATV up 25%
53. The
Community
Engagement
Stack
Superior Experience
The Step Back – Verizon is getting slammed for poor employee management
Bold Leap Forward – Engage employees across media channels and locations, from Headquarters to home workers
Results Driven by Participation - Intranet communication increased 22%. Job retention increased by 12%. Glassdoor score added .6 points
54. Content Creation & Logistics
Industry Engagement
Cross-Channel Market Development
55. Built and managing this
portal for tech, strategy,
and software development
outsourcing for business
services, consultants, and
creative marcom agencies
http://partners.creativechaos.co
63. Innovation Delivery with Creative Chaos
Tech Translator and Solution Evangelist
Match0making between Internal / External Teams
64.
65. IDEATE
research & insights
Innovation starts with research. We ask questions to determine
consumer motivations, emotional triggers and insights into attitude
and behavior so we can help build a market-fit solution.
QUALITATIVE RESEARCH
•Focus Groups
•In-depth Field Interviews
•Voice of the consumer
•Usability Interviews
QUANTITATIVE RESEARCH
•Analytics
•Surveys
•Questionnaires
66. PROTOTYPE
experience design
We create human-centered design experiences that help transform
businesses. Our strategy and design takes a holistic approach towards
developing user-centered journeys for a fluid customer experience.
EXPERIENCE STRATEGY
Customer Insights
Competitive Landscape
Personas
User Journeys
Wireframes
Visual Designs
Prototype
DESIGN SPRINTS
Understand
Define
Diverge
Divide
Prototype
Validate
67. lean agile development
From bespoke web platforms and mobile apps, to big data analytics - we
have the experience and expertise to develop & deliver complex systems
iOS Android Java / J2EE
Ruby .NETPHP
Agile Product Development
BUILD
•Websites
•Web Applications
•Mobile Applications
•eCommerce Platforms
•Connected devices
•AI & Machine Learning
•Big Data & Hadoop
•IOT
•Microservices Architecture
•Javascript MV Frameworks
•eCommerce
•DevOps
Expertise
68. SCALE
We operationalize your ideas and manage your production
environments to ensure high performance and availability of your
business-critical assets.
• Server provision & setup
• 24x7x365 monitoring and incident
management
Infrastructure management
• High performance site &
infrastructure design
• Private vs Public vs Hybrid cloud
design
Strategy & consulting
• Web / DB / App performance tuning
• Vulnerability Assessment
• Platform hardening
• PCI Compliance
Performance & Security
• Continuous Integration
• Continuous Delivery
• Auto Scaling
DevOps
devops, production, cloud infrastructure
69. technology & digital stack
TECHNOLOGY
CONTENT MANAGEMENT E-COMMERCELANGUAGES
MOBILE ENTERPRISE
AGILE ANALYTICS
CLOUD
70. Entrepreneur & Startup Advisor
Intersecting with Corporate “Innovation Labs”
Obsessed with Product-Market Fit
