This document discusses the differences between Web 1.0 and Web 2.0, with Web 1.0 focusing on consuming content and Web 2.0 enabling users to share, create and collaborate online. It notes that while Web 2.0 offers opportunities to engage donors, organizations may be hesitant due to concerns about branding and a lack of understanding. The document recommends starting with low-risk Web 2.0 experiments as an individual and focusing on measurable outcomes.

1. REMIXED

3. What the heck is Web 2.0?

4. Web 1.0 = Kansas

5. Reading Surfing Browsing Consuming

6. The .dot com boom! The .dot com bust!

7. Toto, I don’t think it is the same Web! Over the Rainbow

8. Share Create Connect Collaborate Web 2.0

10. That’s scary! What about my organization’s branding and messaging?

11. Why Web.2.0?

13. They’re comfortable with using new media! They are future donors!

14. EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?

15. The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life

16. Adoption issues Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

17. Dive in as an individual first!

18. Low Risk Experiments http://www.flickr.com/photos/striatic

19. Focused on outcomes and results

21. There’s no place like home