Uploaded byYammer
Yammer's Social Media Policy
The document provides social media guidelines and best practices for employees at Yammer. It states that all employees represent Yammer on social media and should exercise good judgment. It provides tips for social media use including disclosing affiliation with Yammer, avoiding sensitive topics, not posting anything illegal or unethical, and respecting intellectual property. The document emphasizes building relationships over transactions and monitoring one's personal brand. It also provides overviews of Twitter and LinkedIn and tips for using them professionally.
More Related Content
Similar to Yammer's Social Media Policy
Yammer's Social Media Policy
- 1. Social media policy andbest practices Maria Ogneva, Head of Community maria@yammer-inc.com, @themaria updated: 02.22.2012
- 2. Who “owns” socialmedia at Yammer? We all do! Get educated! 2! http://www.flickr.com/photos/22965089@N00/32325828/
- 3. We are allthe face of Yammer http://www.flickr.com/photos/
- 4. Newsflash! Social isnot new Same behaviors, but new channels. Don’t do anything you wouldn’t do in person http://www.flickr.com/photos/
- 5.
- 6. Do: Exercise goodjudgment We’re intelligent adults. If you weren’t, you wouldn’t work here.
- 7. Do: The NewYork Times Test Don’t post anything you wouldn’t put on the front page of a newspaper
- 8. Do: Disclose affiliation It’snot cool to post a comment about Yammer on a blogpost and not disclose that you work here. It’s also illegal. http://www.flickr.com/photos/56597995@N00/2364853112/
- 9. Do: Be Safe • Don’t click unknown links. If you get a Twitter DM saying that there’s a bad blog about you, there probably is no bad blog -- your friend got hacked • Choose secure passwords, and change them often, especially if you clicked on something bad. http://www.flickr.com/photos/57574984@N00/76138988/
- 10. Do: Cite yoursources There’s a lot of cool stuff on the web, the creators of want you to share it and build on it, not steal it. Always respect intellectual property. When in doubt, ask! " 10 http://www.flickr.com/photos/
- 11. Don’t: bash competitors. It’s not good sportsmanship. Act like a winner, because we are. http://www.flickr.com/photos/44124382101@N01/369536486/
- 12. Don’t poach. When our competitors’ customers talk to them in social media – that’s their right. It’s not an invitation for us to pitch against them It looks desperate, and wouldn’t want it done to you. Remember: we are the leader! http://www.flickr.com/photos/22897538@N04/4297489632/
- 13. Don’t SPAM… Orbe a robot h"p://www.flickr.com/photos/8606620@N07/2255499619/ h"p://www.flickr.com/photos/38451115@N04/4672433373/
- 14. Don’t: use “Yammer”in your social handle We’ll have to treat it as an official Yammer account, which means: • We’ll ask you to change your user name if you leave the company • It’s subject to stricter rules than personal accounts • It’s just a bigger pain for everyone
- 15. Never ever: • Noderogatory, discriminatory, harassing language • No profanity, ethnic slurs, etc • No threats or reference to violence (Don’t do anything you wouldn’t do in person or in email) http://www.flickr.com/photos/75459271@N00/451706205/
- 16. What happens inVegas stays on… Twitter, Facebook, Fickr, and... What happens on Yammer, stays on Yammer
- 17. We work withiconic brands. We work on awesome things. We transform organizations. Our customers trust us with their stories. It’s natural to want to share everything with the world. But…
- 18. We need torespect our clients’ privacy. Some clients are sensitive about being mentioned publicly. We may have an announcement planned, maybe even an “exclusive” with a press outlet.
- 19. This means: • No confidential / proprietary info about Yammer, customers, partners • No comments on unannounced deals, partnerships or M&A activity • No false, misleading statements about the above (If unsure, ask your communications team)
- 20.
- 21. Social media isa cocktail party http://www.flickr.com/photos/28041127@N06/328193412
- 22. Listen first, engagelater http://www.flickr.com/photos/82763263@N00/4255321476/!
- 23. Focus on relationship,not transaction h"p://www.flickr.com/photos/71865026@N00/3280003051/
- 24. Don’t “collect” friends Reachcomes with quality of engagement 24 h"p://www.flickr.com/photos/99734370@N00/226843996/
- 25. Be balanced, authentic,human Would you have a beer with yourself? • Not RSS bot • Work & personal • Broadcasts & retweets • Questions and answers http://www.flickr.com/photos/68134711@N00/3981263864/ 25" h"p://www.flickr.com/photos/71865026@N00/3280003051/
- 26.
- 27. You are abrand Brand “YOU” • Build relationships • Thought leadership • Build credibility • Learn & listen
- 28. Be yourself: socialmedia magnifies and extends the real you • Blend of professional & personal à greater serendipity • Know how social networks work: – be smart w/ privacy – vary content across networks h"p://www.flickr.com/photos/aunAep/17135231/
- 29. Monitor your personalbrand Be proactive about content, own your name in all channels
- 30. Make yourself easyto find Put links to your social networks in your email signature Allow followers to contact you from social profiles Remember... leave breadcrumbs! http://www.flickr.com/photos/51035602616@N01/4235008097/
- 31. Create a personallanding page This is an about.me page No more separation of personal and professional(read book: “The Power of Pull” by J. Hagel & J. S. Brown”). Instead, know how social networks work. Be smart with privacy and vary content according to social networks Think breadcrumbs: This should be a central location for people to find you all over the social web
- 32.
- 33. Hint: it’s notabout the tools http://www.flickr.com/photos/8192537@N04/6094394829/
- 34. Don’t fall forshiny objects! Focus! http://www.flickr.com/photos/25182307@N00/3897228175/ • You don’t need accounts everywhere. Think, does it make sense for YOU? • What are your objectives?
- 35. Twitter What Twitter is What Twitter is not: Biggest party online • With NO bouncer • WITH rules of conduct Totally open • Broadcast tool • Don’t need to opt in • SPAM tool • just jump in! • Popularity contest An opportunity to extend yourself, meet new people, gain credibility Don’t talk about yourself/your company all the time!
- 36. Getting started onTwitter • Sign up • Create an easy-to-remember handle • Fill out your bio • Install a client app (or a browser plugin), such as HootSuite and TweetDeck • Find people to follow via search • Keyword and hashtag search • Twitter people search • Twitter lists • Listen first, then participate
- 37. Be inviting. Bethe best you. Make it easy for others to learn more about you. Leave breadcrumbs back to you from every social profile.
- 38. Learn Twitter syntax Hashtag: used to track topics, events, trends Your stream should be well balanced: broadcast vs. conversational “Old” retweet with commentary added “New” retweet, puts that users tweet directly in your timeline
- 39. Twitter can seemoverwhelming Don’t try and boil the ocean - focus on what’s important to you
- 40. Twitter is aboutdiscovery Discover people Be discovered and content • Search keywords and • Create great content! hashtags • Use hashtags in your • Join conversations with tweets to enable discovery public @ replies • Show your expertise and • Follow people interests • Add to lists • Create an inviting profile • Attend physical events, • Have a balanced follower/ join the conversation with followee ratio hashtags • Mind your stream • Ask and answer questions (maintain balance) • Be helpful
- 41. Listen first, thenengage • It’s OK to lurk! in fact, you should always listen first • Not every conversation should be joined • When is it creepy? (think of the party analogy) • Leave crisis communications to official @yammer accounts • Use social media to enrich conversations in other channels
- 42. LinkedIn What LinkedIn is What LinkedIn is not: • Largest professional social network • “Living” resume Place to discover people • Self promotion • Find people to connect with, • Pitch/sales zone learn more about them • Popularity contest Place to ask and answer questions, discover & share expertise LinkedIn is not for sharing vacation photos!
- 43. Yammer Customer Network What the YCN is What the YCN is not: Community for Yammer champions • To talk to other customers and ask us for help • Self promotion Focus on best practices • Pitch/sales zone • Help companies reach • Popularity contest objectives • help admins help users Consultative, collaboration and co-creation space Never reshare customer info/stories without asking!
- 44. Have fun! Remember: • be smart • be safe • be genuine • be balanced • add value & focus on relationships • listen first, talk second • respect everyone, including competitors • assume that everything is private, unless: • stated otherwise • it’s been published publicly first • respect intellectual property • be proactive and deliberate • ask yourself: would you want a relationship with your digital self?
- 45. Questions? • email me: maria@yammer-inc.com • tweet me: @themaria • yam me: @themaria • post a question to the social media group in Yammer
Editor's Notes
- #15 Please avoid putting Yammer in your social user names (i.e. @YammerJohn)We’ll have to treat it as an “official” Yammer account, which means:We’ll ask you to change your user name if you leave the companyIt’s subject to stricter rules than personal accountsIt’s just a bigger pain for everyone
- #28 Cool logo or brand
- #37 Sign upCreate an easy-to-remember handleFill out a bioInstall a client app (or use a browser extension)HootsuiteTweetdeckFind people to follow via search:Keyword and hashtag searchUse Twitter people searchUse Twitter listsListen first, then participate