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1) The document outlines 10 steps for non-profits to implement fundraising 2.0 strategies using social media, including finding people passionate about your cause on blogs and social networks, leaving comments, setting up an organizational blog and wiki, and using tools like RSS readers, social bookmarking sites, and social networking sites. 2) Each step provides examples of specific social media tools to use and demonstrations of how to use the tools. 3) The overall message is that non-profits should experiment with low-risk social media strategies individually before implementing on an organizational level in order to learn the tools and see results.




















































































































































