Seniors are adopting technology such as social media and mobile apps yet need to learn at their own pace. This presentation takes a senior thought the Big 5+1 of social media and the what and why of mobile apps.
An overview of using social media for non-profits, presented to Dr. Cynthia King's Communication 464 classes at Cal State Fullerton on Sept. 9, 2009. Includes specific applications and thoughts on using LinkedIn, Facebook and Twitter. Based on a presentation given by Cara Stewart at IABC/OC on Sept. 8, 2009.
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
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A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
An overview of using social media for non-profits, presented to Dr. Cynthia King's Communication 464 classes at Cal State Fullerton on Sept. 9, 2009. Includes specific applications and thoughts on using LinkedIn, Facebook and Twitter. Based on a presentation given by Cara Stewart at IABC/OC on Sept. 8, 2009.
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
0 views, 0 favs, 0 embeds more stats
A presentation on how etailers can use social media more
A presentation on how etailers can use social media, next to their response orientated efforts like Search Engine- and Affiliate marketing.
I keep updating it constantly, don't hesitate to contact me for the latest edition.
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
CFEB Social Media Workshop - Managing Crisis CommunicationFrankie Cervantes
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Red Stampede User Guide: Marketing & CommunicationsHFT
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
This was the introductory slide deck used to facilitate the first Digital Gap Charlotte session - addressed to facilitating conversations of basics uses, help areas, and "fun" for mobile use with a senior-aged and income-capped community.
Social media has the potential to keep the elderly and people with debilitating disabilities connected and engaged. Visit www.brightstarcare.com/senior-non-medical-home-care for more info on non-medical home care services for seniors.
Fortune magazine calls it Conference 2.0. How do you move your meetings beyond boring into engaging and valuable? This presentation reviews the use of web 2.0 tools by associations, meeting planners and conference centers.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
CFEB Social Media Workshop - Managing Crisis CommunicationFrankie Cervantes
Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
How One Little Facebook Like Button Will Change the WebJay Feitlinger
Learn what the recent Facebook f8 conference changes mean, how they impact you as a business, and how you can best leverage recent Facebook Open Graph API and Like Button changes.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Red Stampede User Guide: Marketing & CommunicationsHFT
An action-oriented suite that provides you and your activist’s peer-2-peer communication tools designed to leverage the personal relationships of your existing supporters to grow your community faster, solidify constituent loyalty, and ultimately cultivate longer – deeper relationships with your constituents.
This was the introductory slide deck used to facilitate the first Digital Gap Charlotte session - addressed to facilitating conversations of basics uses, help areas, and "fun" for mobile use with a senior-aged and income-capped community.
Social media has the potential to keep the elderly and people with debilitating disabilities connected and engaged. Visit www.brightstarcare.com/senior-non-medical-home-care for more info on non-medical home care services for seniors.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.
In “Social Media for Realtors,” J.R. Atkins will discuss the Big 5+1 of Social Media” including LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your Realestate business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. A working knowledge of Social Media tools and concepts
2. The strategy behind effective Social Media Marketing
3. Action items to build a social media strategy
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
A presentation given to the ISA Executive Board on February 25, 2010. It describes opportunities for social media for businesses and institutions, the Emerson social media story, other companies successes, and pitfalls.
Social Media Toolbox: Tools and Tips to expand your platform and presence online was presented by Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen to the East Orange Chamber of Commerce September 2013. http://www.virtualoptions.net For more information about @dawnjensen, @virtualoptions, contact dawn@virtualoptions.net
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This is a deck that I put together with a colleague of mine at New Media Strategies, Alex Redmond, to present to the DC Ag Communicators -- a group of professional communicators who work on behalf of various agriculture organizations in Washington, DC.
The content is a combination of my personal experience as a digital strategist executing dozens of social media campaigns, as well as my specific experience using social media with my family and their vineyard in Oregon (Bradshaw Vineyards | Willamette Valley, OR).
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
Pictures from Bethlem and the surrounding area. Taken during the Summer of 2017 thanks to funding from the Candler Advantage Program, Candler School of Theology, Emory University, Atlanta, GA.
Join Stacey and J.R. Atkins as they lead a group of graduate students and adults through a 5-day pilgrimage to the Holy Land culminating in a 4-day conference in Bethlehem called Christ at the Checkpoint where we will explore the nature of being a Christian in the Holy Land. May 23, to June 1, 2018.
Presentation on Faith Development,Moral Development,& Nontheistic Judaism: A Construct Validity Study. For Psychology of Religion Couse, Candler School of Theology, December 2016, by J.R. Atkins, MBA
If you are leading a business or non-profit, you may find out your communication is designed to move people to take action and looks a lot like “selling.” In “Selling for Non-Sales People” we will discuss how to communicate effectively in “selling situations” yet, encourage you to do so in a way in which you still feel comfortable.
You may be an engineer or account by training and fill a sales role at this point in your career. No problem, this workshop will help you fine tune your approach to increase sales while preserving your sense of who you are.
Here are a few specific topics that will be addresses in Selling for Non-Sales People.
1. Pulling customers to you vs. pushing your products on them
2. When to provide more information, when to shut up and make the sale
3. How your value proposition affects who and when you present to
4. Questions to help you and your customer
5. Keep it simple and you’ll do better
Your speaker, J.R. Atkins, has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published a book with Steven Covey called Success Simplified with J.R. Atkins.
With Social Media and other on-line tools both Marketing and Advertising has become accessible to any size business or non-profit. Yet many leaders ask, “What’s the difference?”
In “Marketing vs Advertising; What’s the Difference” J.R. presents an overview of what activities make up Marketing and what activates and ideas fall in to Advertising. Then we will look at the tools available to the small and medium business or non-profit today in the areas of Marketing and Advertising. The audience is invited to discusses the “why” and the “how” to put these tools to use. You may find that it is not an either or question but both.
3 Learning objective:
1. Define, compare and contrast Marketing and Advertising principals
2. Evaluate Marketing and Advertising tools for small and medium business and non-profits
3. Action items for using these principals and tools in your organization
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is an Adjunct Professor at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.
In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more.
The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. Recognize the 7 Social Media Trends for 2014
2. Understand how they are being used by other businesses
3. See how these trends can help your business grow
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
By now, most professional have a LinkedIn profile unless they have chosen to ignore one of the most productive social media business tools. Yet, how do we maximize LinkedIn? How do we harness the power of LinkedIn?
In this workshop, we will explore specific areas that can produce measurable results, such as:
• Daily Post
• Groups
• LinkedIn Ads
• Lead Generation
• Adding Links
• And more
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Social Media is becoming an accepted way for individuals and businesses to communicate. Yet, there is also much confusion about how to use Social Media tools with Etiquette in a Safe and Fun manor
In “Etiquette, Security & Fun with Social Media”, J.R. discusses the ins and outs of social media.
3 Learning objective:
1. Etiquette: How do we communicate in the proper way to our target audience?
2. Security: What do we keep in mind as we share on line and still stay safe?
3. Fun: Sharing on line can be fun yet how do we does this without exposing ourselves?
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.
Social Media is becoming more common every day. Yet, new social media platforms seemed to be announced every few months.
This program explores “The Big 5 of Social Media” and how they are delivering results. Then we will turn our attention what is new and interesting the world of Social Media. We will discuss the “why” and the “how” to put these tools to use in your personal lives, volunteer roles or a business.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published a book on Social Media called Social Media 2.0. His next book, Road Map to success is due out this fall.
Includes The Big 5 of Social Media
1. LinkedIn
2. Facebook
3. Twitter
4. Blogging
5. Video
And ones to watch
1. Instagram
2. Pinterest
3.SocialCam
4. DropBox
5. Yelp
6. MeetUp
* Basic vs. Paid Membership
* Tips for improving your profile
* The Value of Groups & Recommendations
* Adding Applications
* How to utilize Events
* Understanding InMail
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4
Social media & mobile technology for seniors
1. Social Media & Mobile
Technology for Seniors
Download this presentation at:
www.SlideShare.net/JRatkins
2. Part 1 – Social Media
What is Social Media & 3 Keys to Success
The Big 5+1: LI, FB,T, B,V & G+
The Ones toWatch
Online Marketing Model
Social MediaTypes, Keeping Up & Results
Part 2 - MobileTechnology
Why is MobileTech Growing
Mobile Platforms & MobileWebsites
How to Keep Up
Resources
3. Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.
4.
5.
6. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?
10. LinkedIn
CompleteYour Profile
An Effective Summary
Add a Photo (It’s About the Relationship)
Join Groups
Add URLs to each section
Your Company Page
▪ Use the Same Company Name
11. Facebook
CompleteYour “About” (like a LinkedIn Profile)
Time Line
Add Pictures &Video
Company Page
▪ Regular Updates
▪ Rich Media
12. Twitter
Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
13. Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
“Long Form Content”
Great for Q&A, FAQ
Link to Social Media
Use Pictures &Video
14. Video
www.YouTube.com
CreateYour OwnVideo
“Favorite”Videos you Like
Post on social Media
BuildYour OwnYouTube Channel
▪ SearchYouTube to see how
15. Google Plus
www.Plus.Google.com
▪ akaGoogle+ and G+
SEO Reasons
▪ Link your Google+ page to your web site
ClaimYour digital Real-estate
2nd Larges Social Media Network as of Jan 13
16. www.HootSuite.com
Set up your Social Command Center
UseThe Share button
Link Social Media Sites, But…
Editorial Calendar
Voice Mail to Email to Post
Who answers the phone?
17. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !
18. Why is MobileTechnology Growing
MobileApp Platforms
MobileApp vs MobileWebsite
SuggestedApps
Updates & Downloads
Keeping up, a 24 year old
19. 19
All the information of the world, at your
finger tips, with you always
Are you ever without Google?
Did you ever sleep next to your computer?
Have you ever played Xbox while standing
in line at the grocery store?
20. 20
A subset of information usually found on a
website
Faster, more direct access
A few highly valuable features & functions
“Efficiency is a Feature” - Josh Clarks (Tap
Worthy Author)
21. 21
For Users
Access in the moment
Compressing time
Faster decisions
Fun
Developer/Company
Money
Advertising & Branding
CompetitiveAdvantage
Customer Service
22. 22
Apple - Design
Android - For the Masses
BlackBerry - Behind the firewall
Windows - Enterprise r Us
23. Use ResponsiveWebsite Design
Develop Once For All Platforms
Lower Development & Maintenance Cost
Requires Data Connection
Does Not Utilize Device Features
24. Email
Texting
Maps
Music
Pictures
Local Information
News
Weather
Social Media
Browser
Specialty
Entertainment
26. Your 24 year old friend or family member
Each other
News sources (Mashable,Tech Crunch)
Platform updates and notes
God, Google &YouTube
27. Learning Curve
Changing Behavior &Thinking
Restart to Refresh
Wi-Fi or Cellular Data
Traveling Abroad
Confusion & Frustration
28. Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social MediaTrends)
HubSpot (Content Marketing Specialist)
29. Thank you for attending:
Social Media & Mobile
Technology for Seniors
What do I do?
1. Conference Presentation
2. Executive Briefings &Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins