Social Media Speaker Dawn Raquel Jensen presents on Getting Started with Social Media - an overview as guest lecturer in Roseau, Dominica. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net

2. Getting Started with Social
Media
Presented by
Dawn Raquel Jensen
Virtual Options Coaching & Training

4. Social media is the
use of technology
combined with
social interaction to
create or
co-create value.

5. It’s a conversation.

7. Fish Where the Fish Are

8. SOCIAL PLATFORMS:
DIGITAL EMBASSIES AND OUTPOSTS
Website
Blog
(Hybrid)
Site
Facebook
Linkedin Pinterest
Twitter

9. “Fish Where The Fish Are”

10. In Social Media,
it’s all about the three F’s:

12. Your Facebook Profile Your Timeline
profile is the
starting point
for Facebook.
Think of it as
your front
door.

13. What can you do on
a profile page?
• It’s your “Face” on Facebook.
• The personal side of the professional***
• Posting updates about your life
• Connect with family & friends
• You can share videos, pictures, sending
messages, writing on “walls”, and socializing
within Facebook.

15. SOCIAL MEDIA PROFILE: LINKEDIN
F a n s F r i e n d s F o l l o w e r s

16. What is LinkedIn
LinkedIn is an interconnected network of
experienced professionals from around
the world, representing 170 industries and
200 countries.

17. Linkedin homepage: Your Dashboard

18. What to do on LinkedIn
that’s publicly available about you
to potential clients, service providers,
and subject experts who come recommended
on projects, gather data, share files and
solve problems

19. What to do on LinkedIn
that can help you
land jobs and close deals
from discussions with like-
minded professionals in private group settings

20. LinkedIn Public Profile

21. Good Reasons to Use

22. VISUAL BOARD WHERE YOU CAN COLLECT AND
SHARE YOUR INTERESTS, HOBBIES, AND
INFORMATION

23. The average Pinterest user has 171 pins distributed over three
boards, and have just over 200 followers.

24. How Does Pinterest Work?

25. The Pinterest Board

26. The Pins

27. HOW ARE YOU
DOING SO FAR?

28. Twitter is a microblogging social network
service.
Each entry – known as a ‘tweet’ – can be no
more than 140 characters long.

29. A tweet can consist of almost anything:
- your own thoughts
- a link to a website
- other people’s comments
- replies to other comments
as long as it stays within the 140-character
limit.

30. What do you think?
CONNECTING IT ALL TOGETHER
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32. Questions??