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You  Too Can Use Web 2.0 The wonderful wizard of   2.0 We’re off to see the  wizard…
Don’t Worry. It’s not this  scary… Or this  perfect…
Where the  Story Takes Us The  Tornado (convergence of catalytic factors) The  Cast  of Characters   (influencers, you!)  The  Journey (where are we going?) The  Wizard (the ‘magic’ – what’s behind the curtain?) No Place Like  Home (figure out what really matters)
What’s Over  The  Rainbow? (or  why   go?) There’s Something Good Over There! No Fear New Dialogue Effective (Affordable) Tools Ability to Try
Wide use of internet,  common   platform Increased amount of  information generated Increased  demand for ease  of use Increased demand for  “connectedness”   Need to “ level the  playing field ” Need to  contribute The Tornado… Web 2.0:   perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users.  (wikipedia.com) Why Web 2.0?
 
The Average  NY Times  contains more information than a person was likely to come across in a lifetime in the 18 th  Century.
It’s been up to  you  all along… The  Cast  of Characters
One out of Eight  Couples Married in 2006 Met Online. MySpace is the  11 th  Largest Country  in the World. The Number of Text Messages Sent each day  exceed the Total Population of Earth. 2.7 Billion  Google Searches Per Month.
The  Yellow  Brick Road Why  use Web 2.0?
Position  Yourself  –  Inform & Educate The Source for  Information The Source for  Conversation The Source for   Feedback The  “first stop”  on the internet
Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges
Connect & Communicate
Marketing &  Branding (face it, you have some competition)
stand out
Listen to  people  who matter
Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$ Inform & Educate Marketing & Branding Listen
Create Communities
Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!
Now I know all  these  people!
The Old Way Post  Event Send  mailed invite Send  email invite (maybe) Get  responses Wonder  why no one comes Wonder  why we make no money Do it again  next year
The Old Way You push Out….then what?
The  New  Way Post  an idea for an event idea on your blog – ask for feedback and comments  Get  responses from several key members, clients, community folks, stakeholders Reshape  event to fit  Post  event on your blog Have new blog post show up in users  RSS feed reader Have  people register online  with comments (that others can read) Have  others start posting  about your event in  their  blogs Set up  concurrent event  in  SecondLife Wonder why  so many people  are showing up Wonder why  expenses are so low Post blog  about your experience, get  kudos  online from attendees the next day along with  feedback  for next year’s event!
The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring
RSS Feeds I couldn’t  say it better  myself
Other “Information Aggregators” Bloglines GoogleAlerts Google Reader Technorati Blogger You Tube Blip.TV Flikcr Blogs & News Social Media
A  Quick Word  About  SecondLife
Blogs & Vlogs A publicly accessible  journal  for an individual  or organization  (sometimes with video).
BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)
Social Bookmarking Del.icio.us A Class By Itself
Social Bookmarking Del.icio.us A Class By Itself
Online Communities  1 2 3
Website Building Tools
Website Building Tools  widget forms video links blog photos
(Other) Website Building Tools
Marketing
Mapping  & Research Atlas    Free  Website Polls
1 2 3 4 5
The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding,  Time, Resources Board & Staff Backlash Too Much of a Good Thing
 
 
A Heart A Brain The Nerve A Home
People who  love  you (your  cause ) People who tell you the  truth Support Inter action Communication Fun!   Hey! Where are all  the links?