How To Think Like A Nonprofit Social Media Genius

•

159 likes•14,662 views

http://beth.typepad.com/beths_blog/2008/12/how-to-think-like-a-nonprofit-social-marketing-genius-whats-your-brilliant-thought.html

Technology Self Improvement

How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com

The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com

#1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com

#2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com

Rule of Thirds in Photographic Composition

#3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com

Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking

Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com

A homeless person isn’t someone you pass on your way into a fancy restaurant

Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com

#4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com

Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently

#5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com

hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com

Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com

http://www.slideshare.net/danielle.brigida

#7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com

The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash

Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value

How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland. Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts. About Steven Shattuck: Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing. Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls. Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.

The Nonprofit Social Media Factor:Keeping It Fun, Fresh & Focused

Community Foundation of Sarasota County

Public Relations & Social Media for Nonprofit Sports Organizations

Sports and Social Change

Nonprofit Social Media ROI

Agilon LLC

Tweet for Success

Julia Campbell

5 Proven Strategies To Get More News Feed Love

Social Media for Nonprofits

Valley gives knowing_your_donors_through_data_segmentation_2016_updated

Community Foundation of Western Mass

John Haydon- Valley GivesTelling better stories with facebook and instagram

mdechiara

Kivi Leroux Miller, President, NonprofitMarketingGuide.com Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.

How to Build An Army of Online Brand Ambassadors

4Good.org

Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!

Creating a Donor Communications Plan

Kivi Leroux Miller

Social media and your nonprofit

Will Melton

John Haydon - Valley Gives: Online fundraising with email

mdechiara

Social media gone wrong: What NOT to do online

Chad Wiebesick

How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans

Kivi Leroux Miller

2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections

Building Your Community From the Ground UpJennifer Lopez

How To Use Metrics To Improve Your Social Media Marketing

Chad Wiebesick

It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts. Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.

Valley Gives: Communicate your message

mdechiara

Six Steps To Create A Social Media Marketing Plan At Little Cost

Chad Wiebesick

Increase Membership Engagement with Social Media

Wild Apricot

Using Social Media to Strengthen Donor Relationships

Julia Campbell

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Social Media for Nonprofits

The Art & Science of Building a Great Community - Jen Sable Lopez

MnSearch, The Minnesota Search Engine Marketing Association

Building a Community can feel like a daunting task, but you know the investment can be invaluable. You’ll have to get your hands dirty, get creative, and analyze the data to make it happen. In this session Jen Sable Lopez, Director of Community at Moz, will talk goals, tactics, measurement, and give tons of real-life examples to help you build and keep a healthy community for your organization. Learn how to: Grow and develop community Gain insights into how Moz runs their community Adopt best practices from Jen Sable Lopez

Nonprofits, Healthcare, and Social MediaBeth Kanter

Donor Communications Secrets to Success

Bloomerang

5 fundraising tips for social media

Coldicott Freelance Training

Local Food Launchpad Launch Presentation Rachel Carey

Doing Something Good

Dr Rachel Carey, from University of Melbourne's Victorian Eco Innovation Lab (VEIL), on the key issues and challenges of Melbourne's food system and the opportunities in developing innovative responses through the Local Food Launchpad with City of Melbourne. Local Food Launchpad is a seven week accelerator program for products, services, programs, social enterprises, campaigns or community projects that contribute to improving Melbourne's food system and growing Melbourne's food economy. Local Food Launchpad applications close Friday 22 July. Find out more and apply at http://doingsomethinggood.com.au/local-food-launchpad-2016/ Presented at the Local Food Launchpad launch event on Tue 28 June 2016.

Happy Healthy Nonprofit: Strategies for Impact without Burnout

Beth Kanter

What's hot

How to Turn Facebook and Other Social Networks into a Direct Revenue Stream

Carie Lewis Carlson

Social Media: Your Content Marketing Playground

Social Media for Nonprofits

How to Build An Army of Online Brand Ambassadors

4Good.org

Creating a Donor Communications Plan

Kivi Leroux Miller

Social media and your nonprofit

Will Melton

John Haydon - Valley Gives: Online fundraising with email

mdechiara

Social media gone wrong: What NOT to do online

Chad Wiebesick

How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans

Kivi Leroux Miller

2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections

Building Your Community From the Ground UpJennifer Lopez

How To Use Metrics To Improve Your Social Media Marketing

Chad Wiebesick

Valley Gives: Communicate your message

mdechiara

Six Steps To Create A Social Media Marketing Plan At Little Cost

Chad Wiebesick

Increase Membership Engagement with Social Media

Wild Apricot

Using Social Media to Strengthen Donor Relationships

Julia Campbell

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

Social Media for Nonprofits

The Art & Science of Building a Great Community - Jen Sable Lopez

MnSearch, The Minnesota Search Engine Marketing Association

Nonprofits, Healthcare, and Social MediaBeth Kanter

Donor Communications Secrets to Success

Bloomerang

5 fundraising tips for social media

Coldicott Freelance Training

What's hot (20)

How to Turn Facebook and Other Social Networks into a Direct Revenue Stream

Social Media: Your Content Marketing Playground

How to Build An Army of Online Brand Ambassadors

Creating a Donor Communications Plan

Social media and your nonprofit

John Haydon - Valley Gives: Online fundraising with email

Social media gone wrong: What NOT to do online

How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans

2014 Business of Farming Conference: Becoming Social Media Savvy Workshop

Building Your Community From the Ground Up

How To Use Metrics To Improve Your Social Media Marketing

Valley Gives: Communicate your message

Six Steps To Create A Social Media Marketing Plan At Little Cost

Increase Membership Engagement with Social Media

Using Social Media to Strengthen Donor Relationships

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline

The Art & Science of Building a Great Community - Jen Sable Lopez

Nonprofits, Healthcare, and Social Media

Donor Communications Secrets to Success

5 fundraising tips for social media

Viewers also liked

Local Food Launchpad Launch Presentation Rachel Carey

Doing Something Good

Happy Healthy Nonprofit: Strategies for Impact without Burnout

Beth Kanter

Making Ideas Happen workshop for Vicsport

Doing Something Good

New Hampshire Nonprofits

Beth Kanter

Vicsport: Scaling Innovation & Demonstrating Impact

Doing Something Good

Leveraging Social Media to Build Better Futures

David Hood

LFLP Concept Development Lab #1

Doing Something Good

VicHealth Concept Development Workshop slides

Doing Something Good

Local Food Launchpad 2016 Concept Development Workshop

Doing Something Good

Local Food Launchpad is a seven week accelerator program for products, services, programs, social enterprises, campaigns or community projects that contribute to improving Melbourne's food system and growing Melbourne's food economy. Local Food Launchpad applications close Friday 22 July. Find out more and apply at http://doingsomethinggood.com.au/local-food-launchpad-2016/ Presented at the Local Food Launchpad launch event on Tue 28 June 2016.

Leading on Social Platforms - Smarter Networking in a Connected World

Beth Kanter

Creating the Ideal Workplace Culture

Beth Kanter

Viewers also liked (11)

Local Food Launchpad Launch Presentation Rachel Carey

Happy Healthy Nonprofit: Strategies for Impact without Burnout

Making Ideas Happen workshop for Vicsport

New Hampshire Nonprofits

Vicsport: Scaling Innovation & Demonstrating Impact

Leveraging Social Media to Build Better Futures

LFLP Concept Development Lab #1

VicHealth Concept Development Workshop slides

Local Food Launchpad 2016 Concept Development Workshop

Leading on Social Platforms - Smarter Networking in a Connected World

Creating the Ideal Workplace Culture

Similar to How To Think Like A Nonprofit Social Media Genius

Craig's List Nonprofit Bootcamp

Beth Kanter

Share Our Strength

Beth Kanter

Social Media Marketing for Real Estate Agents: 21 Tips

Wishpond

Are you a real estate agent? Does social media scare you? Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market. What you’re not very good at is applying this to your social media. (Well, most of you aren’t!) You need to think of social online like you do social offline! Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it? In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing. Read more at: blog.wishpond.com

Share Our Strength

Beth Kanter

Social Media Measurement For NonprofitsBeth Kanter

Social Media 101: Get Connected, Get Focused and Get Noticed!

Holly A. Fisher

Legacy Social MediaJason Scott

2011 Florida Tourism Conference | Hannah Paramore

Paramore | the digital agency

Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative. The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics) The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative This session will end with a countdown! 5 Must Haves in your digital strategy 4 Things you should NEVER do 3 Tactics 2 Planning tips 1 Big idea

Empire Building 101

Shameeka Ayers

Social Media Marketing - March 2011zcamusio

The ROI of Social Media

SIXTY

How can we use all this technology

Beth Kanter

Let’s get digital! Maximizing Digital Marketing for Your Restaurant Business...

Homer Nievera, CDE

Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...

Authoritas

Social networking and online community-building

Digital Publishing Forum NZ

Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies. Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada

Understanding The Twitter Rule

4Good.org

Twitter is a great channel for finding fans, creating and fostering a community, developing a following, and engagement. We'll discuss The Twitter Rule: less broadcasting, more conversation and why that makes Twitter the powerful medium that it is. We'll also talk about why an organization should be using twitter, best practices, how to find and follow the people you need, automating some of your work on Twitter, and nonprofit organizations and individuals using Twitter well.

ICT Training - From dissemination to relation - Leuven - 2013

Jonás Candalija

Social Media for NonprofitsMegan Hargroder

Social Media 101 - Michelle SmallsCareer Communications Group

10 twitter tips for non profits

Mande White-Pearl

Similar to How To Think Like A Nonprofit Social Media Genius (20)

Craig's List Nonprofit Bootcamp

Share Our Strength

Social Media Marketing for Real Estate Agents: 21 Tips

Share Our Strength

Social Media Measurement For Nonprofits

Social Media 101: Get Connected, Get Focused and Get Noticed!

Legacy Social Media

2011 Florida Tourism Conference | Hannah Paramore

Empire Building 101

Social Media Marketing - March 2011

The ROI of Social Media

How can we use all this technology

Let’s get digital! Maximizing Digital Marketing for Your Restaurant Business...

Hannah Butcher – BrightonSEO April 2016: Don’t make me mad! blogger Hello, my...

Social networking and online community-building

Understanding The Twitter Rule

ICT Training - From dissemination to relation - Leuven - 2013

Social Media for Nonprofits

Social Media 101 - Michelle Smalls

10 twitter tips for non profits

Recently uploaded

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Product School

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

How world-class product teams are winning in the AI era by CEO and Founder, P...

Product School

DevOps and Testing slides at DASA Connect

Kari Kakkonen

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

Recently uploaded (20)

GraphRAG is All You need? LLM & Knowledge Graph

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Monitoring Java Application Security with JDK Tools and JFR Events

UiPath Test Automation using UiPath Test Suite series, part 4

When stars align: studies in data quality, knowledge graphs, and machine lear...

The Art of the Pitch: WordPress Relationships and Sales

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

UiPath Test Automation using UiPath Test Suite series, part 3

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

FIDO Alliance Osaka Seminar: Overview.pdf

Leading Change strategies and insights for effective change management pdf 1.pdf

How world-class product teams are winning in the AI era by CEO and Founder, P...

DevOps and Testing slides at DASA Connect

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Accelerate your Kubernetes clusters with Varnish Caching

Generating a custom Ruby SDK for your web service or Rails API using Smithy

How To Think Like A Nonprofit Social Media Genius

1. How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com

2. The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com

3. #1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com

6. #2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com

7. Rule of Thirds in Photographic Composition

8. 1/3 Web Presence 1/3 One Way 1/3 Social

9. #3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com

10. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking

11. Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com

12. Key Words Are King!

13. A homeless person isn’t someone you pass on your way into a fancy restaurant

14. Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com

15. Twitter Search

16. #4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com

17. Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently

18.

19.

20. It’s about engaging the right 6 people

21. #5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com

22.

23.

24. hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com

25. Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com

26. http://www.slideshare.net/danielle.brigida

27. #7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com

28. The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash

29. Unique Daily Visitors

30.

31. Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value

32. How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

Editor's Notes

I want to thank Convio for inviting me to participate on this Webinar and for Emily Riley for such a rich and informative presentation. After reviewing Emily’s slides, I got inspired to create a new presentation - How To Think Like A Nonprofit Social Media Marketing Genius.

How To Think Like A Nonprofit Social Media Genius

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (11)

Similar to How To Think Like A Nonprofit Social Media Genius

Similar to How To Think Like A Nonprofit Social Media Genius (20)

More from Beth Kanter

More from Beth Kanter (20)

Recently uploaded

Recently uploaded (20)

How To Think Like A Nonprofit Social Media Genius

Editor's Notes