14. Consumers, citizens and employees have changed.
We don’t trust “corporate-speak”
We fast-forward our PVRs through the
interruptions
We pull content that interests us
We create our own content, original and
mashups
We pay close attention to (and are influenced
by) word of mouth
16. Then Now
Cradle to grave Portfolio career
Loyalty Transactional relationship
Dependence Independence
Employees as human resources Creative talent on loan
Employees Citizens
Big companies / institutions My own group / company
Command and control, paternalism Inclusivity based on mutual respect
CEO = God CEO = Guide
I left the company I left my boss
Local community Workplace communities
http://www.enterprise2dot0.com/
17.
18.
19.
20.
21.
22.
23.
24. 1. Channels have Imperatives:
fragmented You must reach the
2. Trust is critical new influencers
3. Social media have Transparency is
arrived required
4. The customer is in Engage in the
control (kind of) conversation or fail
5. Content creation and to communicate
distribution have
been democratized
