Sheffield Presentation


Published on

Web 2.0 presentation for Doctoral Students

Published in: Education, Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sheffield Presentation

  1. 1. Web 2.0 Tools for Doctoral Research Students University of Sheffield Lawrie Phipps [email_address]
  2. 2. Programme 09:00 – 09:30 Introductions, Objectives, Issues. What is Web 2.0? 09:30 – 09:45 140 characters: Is there a point to microblogs? 09:45 – 10:15 Blogs 10:15 – 10:30 Questions 10:30 – 10:45 Comfort Break 10:45 – 11:15 Images, Video and Similar Tools 11:15 – 11:30 Digital Footprints – managing risk 11:30 – 12:00 Developing a digital identity, Questions and Close
  3. 3. Introductions Will come later
  4. 5. What is Web 2.0
  5. 6. Websites Discussion Lists Journals Blogs Microblogs ? Reader Your Site Your Blog
  6. 7. Web 2.0? <ul><li>Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis and blogs </li></ul><ul><li>Web 2.0. (2008, August 12). In Wikipedia, The Free Encyclopedia. Retrieved 12:19, August 12, 2008, from </li></ul>
  7. 8. Examples <ul><li>Britannica Online > Wikipedia </li></ul><ul><li> >< Napster </li></ul><ul><li>personal websites > blogging </li></ul><ul><li>domain name > search engine </li></ul><ul><li>publishing > participation </li></ul><ul><li>directories (taxonomy) > tagging (&quot;folksonomy&quot;) </li></ul><ul><li>content management >< wikis </li></ul>
  8. 9. But <ul><li>High turnover of companies </li></ul><ul><li>Mergers </li></ul><ul><li>Risks </li></ul>Image courtesy of: Pablo Bastidas’
  9. 10. What is it that you want to do?
  10. 11. What is it that you want to do? <ul><li>Maintain awareness </li></ul><ul><li>Community - build/join </li></ul><ul><li>Collaborating </li></ul><ul><li>Communicating </li></ul><ul><li>Crowd Sourcing </li></ul><ul><li>Dissemination </li></ul><ul><li>Discussion </li></ul><ul><li>Getting things done </li></ul>
  11. 12. 09:30
  12. 13. 140 Characters Is there a point to microblogging?
  13. 14. Twitter <ul><li>Introductions </li></ul><ul><li>Go to and sign up for an account </li></ul>
  14. 15. Introduce yourself <ul><li>Type “@lawrie_workshop” </li></ul><ul><li>Using the remaining 124 characters (including spaces) tell me who you are and what you do </li></ul><ul><li>Go to </li></ul>
  15. 16. Why Tweet? <ul><li>I have no idea why you would tweet </li></ul><ul><li>I Tweet because... </li></ul><ul><ul><li>Access to information </li></ul></ul><ul><ul><li>Access to answers (crowdsourcing) </li></ul></ul><ul><ul><li>Team socialisation </li></ul></ul><ul><ul><li>Quicker than an email... </li></ul></ul><ul><li>Search Twitter for.... </li></ul>
  16. 17. 09:45
  17. 18. Blogs Instant publishing
  18. 19. Getting started <ul><li>Open another browser window </li></ul><ul><li>Go to </li></ul><ul><li>Sign up for a blog </li></ul><ul><li>Post a simple message, for example, who you are, where you are studying and no more than two sentences about your research </li></ul><ul><li>Complete the Post Tags field using 0610sheffweb2 as one of the tags </li></ul>
  19. 20. Publish and Tweet me <ul><li>Publish </li></ul><ul><li>Tweet me the Url but include at the beginning of the message #0609sheffweb2, then add </li></ul><ul><li>@lawrie_workshop </li></ul><ul><li>then cut and paste the URL of the blog post </li></ul><ul><li>Publish the tweet </li></ul>
  20. 21. The importance of Tags <ul><li>Tags are keywords that are associated with, for example, blog posts </li></ul><ul><li>When searching it makes it easier to find relevant information </li></ul><ul><li>Unique tags make it easier to group, for example, blog posting about events. </li></ul><ul><li>Go to Twitter search for #0609sheffweb2 </li></ul>
  21. 22. 10:15
  22. 23. 10:45
  23. 24. Images, Video and Similar Tools Enhancing online materials
  24. 25. Multimedia <ul><li>Broadcast anything </li></ul><ul><li>Podcasts </li></ul><ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Documents (presentations) </li></ul>
  25. 26. ?
  26. 27. Places to try <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Go to any of them and search for something related to your research </li></ul>
  27. 28. Most Popular Most Viewed 100,000 views By tag Web2.0 technology video HowTo twitter
  28. 29. Web2.0 All media tagged: Web2.0 Web2.0 technology video HowTo twitter Web2.0 video twitter Web2.0 video | twitter Web2.0 Photos | flickr
  29. 30. Great resource. A excellent lecture! Where are the references?
  30. 31. Popular media tagged: Web2.0 100 comments 50 comments SHARE
  31. 32. BLOG WEBSITE SHARE <embed> </embed>
  32. 33. Embedding <ul><li>Open a new blog post </li></ul><ul><li>Select html view </li></ul><ul><li>Open a new browser window </li></ul><ul><li>Go to </li></ul><ul><li>Select today’s presentation </li></ul><ul><li>In the ‘Embed’ box, right click and select copy or hold CTRL & C </li></ul>
  33. 34. Posting <ul><li>Switch back to the new blog post </li></ul><ul><li>Click anywhere in the message area </li></ul><ul><li>Right click and select paste or CTRL & V </li></ul><ul><li>Publish the post. </li></ul>
  34. 35. 11:15
  35. 36. Digital Footprints Managing risk
  36. 37. Caveat <ul><li>The web is all about people, and people are all about communicating </li></ul>
  37. 38. Identity <ul><li>Go Google yourself </li></ul>
  38. 39. <ul><li>Every interaction we have on the internet leaves a digital impression. In some way, shape or form your activity is having an effect on the whole of the web. And in many cases the impression it leaves is visible. </li></ul>
  39. 41. There good news and bad news <ul><li>This is the bad news </li></ul><ul><li>Security </li></ul>
  40. 44. Reputation
  41. 46. A survey of HR and business managers <ul><li>32% search the internet and check social networking websites to gather background and behaviour information on potential recruits and existing employees. </li></ul><ul><li>24% said they have been put off hiring someone by what they found </li></ul><ul><li>Of the 68% who had not searched for data on would-be staff online, 44% said they would do so in the future </li></ul><ul><li>,39024671,39392454,00.htm </li></ul><ul><li>Published 5th February 2009 </li></ul>
  42. 47. But the good news is…
  43. 49. Reputation Management <ul><li>A survey of HR and business managers reported that 32% search the internet and check social networking websites to gather background Good online identities stand out! </li></ul>
  44. 50. <ul><li>“ To have a great cyber identity you have to record events and put them on your page. So your life in the real world is a way of gathering material for your online persona.” Wendy Fonarow, Professor of Anthropology, UCLA </li></ul>
  45. 51. Three key steps to building an online academic reputation One: Develop a good solid ‘home base’ Two: Join appropriate communities, Blog Link back Three: Actively manage & manage activity Twitter MySpace Flickr Skype Forums Pageflakes Youtube Netvibes Podcasting
  46. 52. Intellectual Property <ul><li>A good online identity Will help establish your IPR </li></ul><ul><li>Moral rights issues Will arise if individuals’ contributions to a Web 2.0 application are quoted out of context, are misquoted, or are not correctly attributed to the originator. </li></ul><ul><li>Performers’ rights issues Arise if any performance (theatrical, musical, oral, dance or even simply a lecture) is reproduced in whole or in part in a Web 2.0 application. </li></ul><ul><li> </li></ul>
  47. 53. 11:30
  48. 54. Developing a digital identity Over to you?