SlideShare a Scribd company logo
~The Conversation ~
blogging, commenting or contributing - the currency of social networking.
Social Media and Employment
      Digital Communications Can Get You A Job!




Research is showing that the majority of recruiters are using social media to
                            source candidates.
And can cost you a job!




http://www.youtube.com/watch?v=ddZWkhItPuI&feature=related
Social Capital
   Strength of Weak Ties

  Social capital is a sociological concept which refers to the value of
social relations and the role of cooperation and confidence to achieve
positive outcomes. The term refers to the value one can get from their
                                social ties
Structural Holes on the Net
diminishing the power of the middle man
             A Personal Account
Organizational Structure and Culture
      “A Power Elite”
            http://theyrule.net/
Six Degrees of Separation
http://www.npr.org/player/v2/mediaPlayer.html?
action=1&t=1&islist=false&id=18417083&m=18417060
In the past….
With Web2.0…
The Pitfalls of the Digital World




 Communication gone wrong.*
*Although the following is a comedic exaggeration, employers and recruiters are recruiters are using
                               technology to make hiring decisions.



     http://www.youtube.com/watch?v=d0H5sn1CkAc&feature=related
Great Opportunities to Further Your
       Career Through Social
          Connectedness

   Now WEB 2.0 offers the ability to
     talk outside the usual channels
1. Personal Publishing (blogs)
2. Easy to create and edit websites (wikis)
3. Publish and share photos, video (Flickr, YouTube)
4. Lots of ways to share and collaborate
PRIVACY CONCERNS
From embarrassing photos to drunken texts,
  Facebook users are notorious for sharing too much
                    information.
Will that off-hand comment or picture affect your job
                      chances?
      Source: http://www.nbcchicago.com/news/tech/Facebook-on-Location-with-McDonalds-93255279.html#ixzz0nWsYglsj
“The reality is that nothing on Facebook is really

  confidential. Facebook is founded on a radical social

premise -- that an inevitable enveloping transparency will

                 overtake modern life."
The Machine is US/ing Us
http://www.youtube.com/watch?v=6gmP4nk0EOE
dana boyd - Researcher at Microsoft Research New
                  England and a Fellow at the Harvard Berkman Center
                  for Internet and Society.




              Boyd’s Law:
  “Adding more users to a social network (site)
increases the provability that it will put you in a
            awkward circumstance.”
Facebook: The Entire Web Will Be Social
                        By Liz Gannes Apr. 21, 2010

 Social plugins are little
  widgets that bring Facebook
  to the rest of the web. They
  offer “instant
  personalization”



 Creates a persistent
  relationship with you
  around that content. Sites
  give Facebook semantic
  information around the thing
  you liked — for instance, the
  title, type, genre and city for a
  band you like on Pandora.
W her e and how you give up your

                                 privacy

    (anyone can badmouth you with the world and you may be helpless to stop it)
1. Messaging and online communication

2. Photo and video sharing sites

3. Giving reviews and opinions

4. Social bookmarking and tagging

5. Communities and groups

6. Virtual worlds and gaming

7. Collaboration and sharing
What is data
       how does it affect privacy?
      http://www.youtube.com/watch?v=YxIdtOHs2YE




We need to educate ourselves by reading those terms of
service contracts, noting which sites are sharing and which
ones aren’t as well as being vigilant as to what kind of
personal data we’re so eagerly sharing with the world.

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Chapter 5 Groups & Networks

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. ~The Conversation ~ blogging, commenting or contributing - the currency of social networking.
  • 9.
  • 10.
  • 11.
  • 12. Social Media and Employment Digital Communications Can Get You A Job! Research is showing that the majority of recruiters are using social media to source candidates.
  • 13. And can cost you a job! http://www.youtube.com/watch?v=ddZWkhItPuI&feature=related
  • 14.
  • 15.
  • 16. Social Capital Strength of Weak Ties Social capital is a sociological concept which refers to the value of social relations and the role of cooperation and confidence to achieve positive outcomes. The term refers to the value one can get from their social ties
  • 17. Structural Holes on the Net diminishing the power of the middle man A Personal Account
  • 18. Organizational Structure and Culture “A Power Elite” http://theyrule.net/
  • 19. Six Degrees of Separation http://www.npr.org/player/v2/mediaPlayer.html? action=1&t=1&islist=false&id=18417083&m=18417060
  • 20.
  • 21.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. The Pitfalls of the Digital World Communication gone wrong.* *Although the following is a comedic exaggeration, employers and recruiters are recruiters are using technology to make hiring decisions. http://www.youtube.com/watch?v=d0H5sn1CkAc&feature=related
  • 30. Great Opportunities to Further Your Career Through Social Connectedness Now WEB 2.0 offers the ability to talk outside the usual channels 1. Personal Publishing (blogs) 2. Easy to create and edit websites (wikis) 3. Publish and share photos, video (Flickr, YouTube) 4. Lots of ways to share and collaborate
  • 31.
  • 33. From embarrassing photos to drunken texts, Facebook users are notorious for sharing too much information. Will that off-hand comment or picture affect your job chances? Source: http://www.nbcchicago.com/news/tech/Facebook-on-Location-with-McDonalds-93255279.html#ixzz0nWsYglsj
  • 34. “The reality is that nothing on Facebook is really confidential. Facebook is founded on a radical social premise -- that an inevitable enveloping transparency will overtake modern life."
  • 35. The Machine is US/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE
  • 36. dana boyd - Researcher at Microsoft Research New England and a Fellow at the Harvard Berkman Center for Internet and Society. Boyd’s Law: “Adding more users to a social network (site) increases the provability that it will put you in a awkward circumstance.”
  • 37. Facebook: The Entire Web Will Be Social By Liz Gannes Apr. 21, 2010  Social plugins are little widgets that bring Facebook to the rest of the web. They offer “instant personalization”  Creates a persistent relationship with you around that content. Sites give Facebook semantic information around the thing you liked — for instance, the title, type, genre and city for a band you like on Pandora.
  • 38. W her e and how you give up your privacy (anyone can badmouth you with the world and you may be helpless to stop it) 1. Messaging and online communication 2. Photo and video sharing sites 3. Giving reviews and opinions 4. Social bookmarking and tagging 5. Communities and groups 6. Virtual worlds and gaming 7. Collaboration and sharing
  • 39. What is data how does it affect privacy? http://www.youtube.com/watch?v=YxIdtOHs2YE We need to educate ourselves by reading those terms of service contracts, noting which sites are sharing and which ones aren’t as well as being vigilant as to what kind of personal data we’re so eagerly sharing with the world.